There is no doubt the future of fashion will be tightly tied to new technologies. Virtual dressing rooms and 3D body models are already the reality of the fashion industry.
The fashion business is quite favorable in using digital technologies. World’s leading brands are successfully presenting collections in digital format while designers are inventing new ways to integrate technology and high fashion.
Several global brands including Nike, Valentino, and Marc Jacobs have already released virtual garments for video game characters. Luxury brands like Louis Vuitton and Dior are already experimenting with virtual dressing room solutions that will allow consumers to look at the clothes on their bodies on a device screen.
Online stores shopping issues
Augmented reality has become part of the fashion industry even before the advent of COVID-19 and its aftermath. Yet the pandemic has accelerated the transition of brands and stores to digital format.
Today online stores have a common weak spot: there’s no way to know if the clothing item would look good on you without being able to try it on. It is also the most frequent reason for returning clothes, most of which can not be resold and end up in the trash heaps.
However, the technology of the virtual fitting rooms based on augmented reality allows customers of online stores to select clothes of the right size right from home, without going to the store.
Platforms providing virtual dressing room options
The virtual fitting rooms market continues to develop effectively. To simplify the procedure for the selection of clothes, services that allow consumers to try on things before buying them online are increasingly coming to the aid of online stores.
To help give customers a positive online shopping experience, companies like 3DLOOK, which is a mobile body measuring technology business, provide users with sizing, and fit solutions.
3DLOOK’s tools empower brands with body data analytics that can be used to optimize manufacturing and distribution. Therefore, 3d virtual fitting technology greatly facilitates the implementation of optimal ways to design, sell and consume clothing.
Overall, while the technology will continue to improve and supplement, it is already contributing to a better online shopping experience for consumers.
The online fitting room with a 3D model
Actually at this point 3DLOOK’s virtual try-on feature allows you to dress up your front photo.. Augmented reality technology allows you to dress up in any clothing from the dressing room base, without making any physical effort.
It can be predicted that over time, the virtual fitting service will become more and more in demand. The future is likely to belong to the creation of individual 3D models of users with unique anthropometric data. Such models will allow the most accurate selection of things not only in style but also in size.
Beneficial not only for buyers but also for sellers and manufacturers
According to several researches, the share of returns in online clothing stores is at least 30%, which is a huge logistics cost that can be significantly reduced thanks to virtual try on technology.
A Barclaycard study found that one in five online companies increased their prices due to the need to cover the costs of customer returns, both management and processing, and 31% say reverse supply chain management affected their profit margins.
In case of using the technology of the 3d virtual dressing room, the manufacturers will be interested in statistical data, like real figures and real proportions of buyers, uploaded by users of an online fitting room. This will significantly improve and update the range of clothing models.
Thus, it is likely that soon the manufacturers will produce and sell clothes, not for an abstract, but a real end-user. In the future, virtual fitting rooms can create a qualitatively new level of consumption.
Are virtual dressing rooms secure?
The implementation of 3D virtual dressing solutions will be associated with some issues regarding the privacy of use and storage of customer data.
Since technology is directly based on real consumer information, and services use data such as names, addresses, bank details, and biometric information, many users fear a possible breach of the confidentiality aspect. This is a very important point that virtual fitting room technology providers need to pay special attention to so that customers can confidently use their services.
How did the pandemic accelerate the implementation of digital technologies?
The pandemic catalyzed processes that were already taking place in the digital market. Virtual fitting rooms and online projections have long evolved as an important impetus for online apparel sales, but this is now taking it to the next level.
Virtual dressing rooms are a fairly new service in the fashion industry, the design and functionality of which are currently under development. But it is already clear that the result will be a breakthrough in online and offline shopping and will greatly simplify the process of shopping for clothes. Besides, a virtual fitting procedure will reduce the time spent and save money for ordinary consumers.
Conclusion: a new level of consumption
Due to the coronavirus, all fashion weeks have been canceled and designers had to adapt by presenting their collections online. Now there is a chance that many brands will no longer return offline.
3d virtual fitting room technology is a relatively new opportunity in the fashion industry that few retailers have realized so far. However, it is already becoming clear that virtual fitting rooms are a real technological breakthrough for both offline and online clothing stores, a solution that will make the selection process for the buyer easier, more convenient, and more fun.
The benefits of this solution for consumers are transparent. First of all, this is a significant saving of time for the selection of a model and the further return of unsuitable things. The function of virtual fitting of clothes is also beneficial for retailers since the return of things is at least a serious expense.
As for clothing manufacturers, thanks to this solution, they can receive statistical data on customers, average body parameters, and their preferences. All this will make it possible to optimize patterns and improve the assortment, reducing returns and therefore wasting.