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With an average audience of 111.3 million viewers on Fox, “Super Bowl LI” on Sunday — New England Patriots 34, Atlanta Falcons 28 — is now the fifth most-watched “Super Bowl” in the history of the game and Fox’s second most-watched event ever behind Super Bowl XLVIII in 2013 (vs. 112.2 million). Combined with Fox Sports GO & NFL Digital and Fox Deportes, the total audience rises to 113.7 million, which is tied for the second most-watched “Super Bowl” of all time across all platforms (vs. 115.8 million in 2015).
Globally, Fox Sports is reporting 172 million viewers for all or part of the event, which beats the prior record of 167 million on CBS in 2016.
Super Bowl LI is the single most talked about television program ever, according to Nielsen Social Content Ratings, with 48 million social authors across Facebook and Twitter generating 191 million social interactions. Super Bowl LI is the first Super Bowl in which Facebook has been included in the Nielsen Social Content Ratings
Social interactions peaked during the 10:30-10:45 PM ET window with Patriots running back James White’s game-winning touchdown serving as the most-tweeted minute (177,865 at 10:27 PM ET).
And Lady Gaga’s halftime performance drew 117.5 million viewers during the 8:15-8:30 PM ET window and ranks as the second most-watched halftime show in Super Bowl history behind Katy Perry’s performance at Super Bowl XLIX (vs. 120.7 million).