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Friday Final Nationals: CBS Dominates Prime Time in Total Viewers

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CBS ruled Friday night television with its combo of “MacGyver”, “Hawaii Five-0” and “Blue Bloods”. Its average total audience of 9.17 million viewers in prime time was 84 percent above ABC’s (4.98 million), the night’s second most-viewed network.

The eighth (and final) season of “The Vampire Diaries” began on CW and performed on-par with its Friday figures from the spring. Its lead-out “Crazy Ex-Girlfriend” returned with a new series-low rating in its Friday debut.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, October 21, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.2/6 4976 0.6/3 1.0/4 1.4/5
8:00 Last Man Standing 249 94 4.0/8 6441 0.7/4 1.1/5 1.7/6
8:31 Dr. Ken 249 94 2.8/5 4425 0.4/2 0.8/4 1.2/4
9:00 Shark Tank 249 94 3.4/6 5424 0.8/4 1.3/5 1.7/6
10:01 20/20 249 94 2.7/5 4014 0.5/3 0.9/4 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.8/11 9164 0.6/3 1.1/5 1.7/6
8:00 MacGyver 254 94 5.0/10 7946 0.6/3 1.1/5 1.6/6
9:00 Hawaii Five-0 254 94 5.9/11 9512 0.6/3 1.2/5 1.9/6
10:00 Blue Bloods 254 94 6.4/12 10033 0.6/3 1.1/4 1.7/6
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.1/6 4675 0.5/3 0.9/4 1.3/4
8:00 Caught on Camera with Nick Cannon 244 94 2.1/4 3301 0.4/3 0.6/3 0.9/3
9:00 Dateline NBC 244 94 3.6/7 5362 0.5/3 1.0/4 1.5/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.7/3 2650 0.6/3 0.9/4 1.1/4
8:00 Hell’s Kitchen 255 94 2.1/4 3377 0.6/4 1.1/5 1.4/5
9:02 The Exorcist 255 94 1.1/2 1873 0.5/3 0.7/3 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.5/1 755 0.2/1 0.3/1 0.3/1
8:00 The Vampire Diaries (p) 247 91 0.7/1 983 0.3/2 0.4/2 0.4/1
9:00 Crazy Ex-Girlfriend (p) 247 91 0.4/1 526 0.1/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1827 0.7/3
7:00 La Rosa de Guadalupe 0.7/2 1418 0.5/3
8:00 Despertar Contigo 0.8/1 1318 0.4/2
9:00 Tres Veces Ana 1.3/2 2230 0.8/3
10:00 El Color de la Pasión 1.1/2 1935 0.7/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 298 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 355 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 515 0.2/1
9:00 Velvet 0.1/0 242 0.1/0
10:00 Bloque de Búsqueda 0.1/0 137 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1674 0.7/3
7:00 Caso Cerrado: Edición Estelar 0.9/2 1504 0.4/2
8:00 Silvana Sin Lana 0.8/1 1320 0.4/2
9:00 Sin Senos Sí Hay Paraíso 0.9/2 1619 0.6/2
10:00 Señora Acero 3: La Coyote 1.1/2 2082 0.9/4

Sub-Demo Breakdowns – Friday 10/21/16

“Last Man Standing” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.6/4
Women 18-49: 1.3/6
Men 18-49: 1.0/5

“Dr. Ken” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“Shark Tank” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.7/4
Women 18-49: 1.4/5
Men 18-49: 1.1/5

“20/20” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.7/3

“MacGyver” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/5
Women 18-49: 1.1/5
Men 18-49: 1.0/4

“Hawaii Five-0” (CBS)
Women 18-34: 0.7/4
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 1.0/5

“Blue Bloods” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 1.0/4

“Caught on Camera with Nick Cannon” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/3

“Dateline NBC” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/5
Men 18-49: 0.8/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“The Exorcist” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.6/3

“The Vampire Diaries” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“Crazy Ex-Girlfriend” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/1

“Gold Rush” (Discovery)
Women 18-34: 0.71
Men 18-34: 0.62
Women 18-49: 0.79
Men 18-49: 1.09

“Z Nation” (Syfy)
Women 18-34: 0.12
Men 18-34: 0.13
Women 18-49: 0.22
Men 18-49: 0.24

“Van Helsing” (Syfy)
Women 18-34: 0.13
Men 18-34: 0.05
Women 18-49: 0.17
Men 18-49: 0.16

“College Football: South Florida @ Temple” (ESPN, 6:59-10:33)
0.88 household rating
1.300 million viewers
Women 18-34: 0.11
Men 18-34: 0.40
Women 18-49: 0.18
Men 18-49: 0.51

“College Football: Oregon @ California” (ESPN, 10:33 p.m.-2:48 a.m.)
1.01 household rating
1.516 million viewers
Women 18-34: 0.14
Men 18-34: 0.72
Women 18-49: 0.24
Men 18-49: 0.78

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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5 Comments

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  1. Douglas, what were the 18-49 and total viewers for Family Feud, Hellevator and Scare Tactics on GSN from 10/21? Thank you

    • GSN 10/21, in total viewers (adults 18-49)

      8:00 Family Feud 425k (108k)
      8:30 Family Feud 536k (142k)
      9:00 Hellevator 161k (51k)
      10:00 Scare Tactics 123k (61k)
      10:30 Scare Tactics 137k (69k)

  2. Dear SOB, sorry to bother you with this but I’ve noticed that no subdemos were posted along with the table grids for the last few days. Is this something that you will still be adding back up or have you stopped posting them? Really hoping it’s the former 😉 Thank you SOB and hope you are great!

  3. Live+3 vs. Live+SD data for Friday 10/21/2016


    Adults 18-49
    …………………………….. L+SD … L+3
    Last Man Standing ….. 1.13 … 1.52
    Dr. Ken …………………… 0.81 … 1.08
    Shark Tank ……………… 1.28 … 1.74
    20/20 ……………………… 0.88 … 1.09
    MacGyver ………………. 1.08 … 1.47
    Hawaii Five-0 ………….. 1.18 … 1.68
    Blue Bloods ……………. 1.09 … 1.73
    Caught on Camera …… 0.64 … 0.67
    Dateline ………………….. 1.01 … 1.26
    Hell’s Kitchen ………….. 1.05 … 1.55
    The Exorcist ……………. 0.72 … 1.07
    Vampire Diaries ……….. 0.39 … 0.69
    Crazy Ex-Girlfriend …… 0.18 … 0.29

    PROGRAMMINGINSIDER.COM


    Total Viewers (000)
    …………………………….. L+SD … L+3
    Last Man Standing …. 6441 … 7877
    Dr. Ken ………………….. 4425 … 5191
    Shark Tank …………….. 5424 … 6644
    20/20 ……………………. 4032 … 4895
    MacGyver ……………… 7947 … 9417
    Hawaii Five-0 ………… 9513 .. 11753
    Blue Bloods ………… 10034 .. 13471
    Caught on Camera …. 3300 … 3414
    Dateline ………………… 5361 … 6445
    Hell’s Kitchen ………… 3377 … 4536
    The Exorcist ………….. 1873 … 2698
    Vampire Diaries ……….. 983 … 1511
    Crazy Ex-Girlfriend …… 526 …. 734