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Friday Final Nationals: Disney Channel Leads Young Adults with Premieres of ‘Descendants 2’ and ‘Raven’s Home’

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With the night’s most-watched single-network telecast, a special “Battle Back” episode of “Big Brother 19”, CBS was Friday’s most-watched network with 4.66 million viewers as well as the leader among adults 25-54 (1.1 rating/4 share).

The premiere of the movie “Descendants 2” across six Disney-owned networks — Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies — delivered a combined 13 million viewers, almost twice the audience of the 2015 original (6.6 million viewers, based on live plus same day data) that had aired solely on Disney Channel on July 31, 2015.

“Descendants 2” on Disney Channel ranked as the #1 top-rated cable TV telecast since the original Descendants premiered across all major youth demographics – Kids 2-11 (2.2 million/5.7 rating), Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.9 million/7.7 rating) – and is the #1 most watched telecast across kid cable TV networks since Descendants in Total Viewers (5.3 million). This now gives Disney Channel the Top 7 rated cable TV telecasts of the past three and a-half years in Kids 6-11, the Top 6 cable TV telecasts in Kids 2-11 and the Top 5 most watched kids cable TV telecasts in Total Viewers – since January 18, 2014 and March 29, 2014, respectively.

Following “Descendants 2” on Disney Channel was the “That’s So Raven” sitcom sequel “Raven’s Home” which debuted well with 3.503 million viewers.

For the entire Friday night (8-11 p.m.), Disney Channel was the No. 1 TV network among adults 18-49 (approx. 1.0 rating) and adults 18-34 (approx. 0.9 rating).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, July 21, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.3/3 2199 0.4/3 0.5/3 0.6/3
8:00 Movie Descendants 2 (2017) 260 93 1.5/3 2412 0.4/3 0.6/3 0.7/3
10:30 Descendants 2: After Party (s) 254 93 0.7/2 1129 0.2/1 0.3/1 0.3/1
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4662 0.5/4 0.8/4 1.1/4
8:00 Big Brother 19 Battle Back (s) 254 93 3.3/7 5447 1.0/7 1.5/8 1.9/8
9:00 Hawaii Five-0 (r) 254 93 2.5/5 3871 0.3/2 0.5/2 0.7/3
10:00 Blue Bloods (r) 254 93 3.1/7 4670 0.3/2 0.5/2 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.8/6 4453 0.5/3 0.8/4 1.0/4
8:00 America’s Got Talent (r) 242 92 2.7/6 4342 0.5/3 0.7/4 1.0/4
10:00 Dateline NBC 245 93 3.0/6 4676 0.5/3 0.9/4 1.2/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.9/2 1391 0.3/2 0.4/2 0.5/2
8:00 MasterChef (r) 255 93 1.0/2 1512 0.3/2 0.4/2 0.5/2
8:59 Beat Shazam (r) 255 93 0.9/2 1273 0.3/2 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.7/1 1102 0.1/1 0.2/1 0.3/1
8:00 Masters of Illusion 249 90 0.8/2 1219 0.1/1 0.2/1 0.3/1
8:30 Masters of Illusion (r) 249 90 0.7/1 1124 0.1/1 0.2/1 0.3/1
9:00 Penn & Teller: Fool Us (r) 249 90 0.6/1 1032 0.1/1 0.2/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1568 0.5/2
7:00 La Rosa de Guadalupe 0.8/2 1458 0.5/3
8:00 Jose de Egipto 1.1/2 1741 0.5/3
9:00 La Doble Vida de Estela Carrillo 0.9/2 1365 0.4/2
10:00 Rosario Tijeras 0.6/1 985 0.3/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 691 0.3/1
7:00 La Candidata 0.2/0 237 0.1/0
8:00 Totalmente Diva 0.2/0 316 0.1/1
9:00 Totalmente Diva 0.2/0 382 0.1/1
10:00 El Bienamado 0.2/0 291 0.1/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.8/2 1381 0.6/3
7:00 Caso Cerrado: Edición Estelar 0.8/2 1351 0.4/2
8:00 Jenni Rivera: Mariposa de Barrio 0.8/2 1297 0.5/3
9:00 La Querida del Centauro 0.7/1 1189 0.5/2
10:00 El Señor de Los Cielos V 0.9/2 1658 0.7/4

Sub-Demo Breakdowns – Friday 7/21/17

“Descendants 2” (ABC)
Women 18-34: 0.6/4
Men 18-34: 0.2/1
Women 18-49: 0.9/4
Men 18-49: 0.3/2

“Descendants 2: After Party” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.4/2
Men 18-49: 0.1/1

“Big Brother 19” (CBS)
Women 18-34: 1.3/8
Men 18-34: 0.8/6
Women 18-49: 1.8/9
Men 18-49: 1.2/7

“Dateline NBC” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 1.1/5
Men 18-49: 0.7/4

“Masters of Illusion” (CW, 8:00)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

“Live PD” (A&E)
1.08 household rating
1.857 million viewers
0.61 adults 18-49 rating
Women 18-34: 0.44
Men 18-34: 0.32
Women 18-49: 0.66
Men 18-49: 0.57

“Killjoys” (Syfy)
0.37 household rating
0.579 million viewers
0.17 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.05
Women 18-49: 0.15
Men 18-49: 0.18

“Descendants 2” (Disney Channel)
2.41 household rating
5.326 million viewers
1.20 adults 18-49 rating
Women 12-17: 7.07
Men 12-17: 2.02
Women 18-34: 1.53
Men 18-34: 0.58
Women 18-49: 1.63
Men 18-49: 0.76

“Raven’s Home” (Disney Channel)
1.71 household rating
3.503 million viewers
0.81 adults 18-49 rating
Women 12-17: 5.31
Men 12-17: 1.31
Women 18-34: 1.19
Men 18-34: 0.57
Women 18-49: 1.08
Men 18-49: 0.53

“Descendants 2: After Party” (Disney Channel)
1.43 household rating
2.853 million viewers
0.57 adults 18-49 rating
Women 12-17: 4.47
Men 12-17: 1.09
Women 18-34: 0.85
Men 18-34: 0.41
Women 18-49: 0.74
Men 18-49: 0.40

Cable Rankings – Friday 7/21/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, July 21:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
35 17 LIVE PD AC A&E 8:00 PM 60 898 0.28
10 3 LIVE PD A&E 9:00 PM 180 1857 0.61
71 57 KING OF THE HILL ADSM 8:00 PM 30 463 0.17
66 48 THE CLEVELAND SHOW ADSM 8:30 PM 30 514 0.19
50 17 THE CLEVELAND SHOW ADSM 9:00 PM 30 717 0.28
40 9 AMERICAN DAD ADSM 9:30 PM 30 828 0.35
24 6 AMERICAN DAD ADSM 10:00 PM 30 1046 0.48
21 5 BOB’S BURGERS ADSM 10:30 PM 30 1159 0.53
67 57 ROCKYFEST: ROCKY III AMC 8:00 PM 150 504 0.17
70 65 ROCKYFEST: ROCKY IV AMC 10:30 PM 120 464 0.16
80 92 INSANE POOLS: OFF THE DEEP APL 9:00 PM 60 364 0.12
77 92 INSANE POOLS: OFF THE DEEP APL 10:00 PM 60 380 0.12
99 92 BRAVO MOVIE: EASY A BRAVO 9:14 PM 128 267 0.12
83 57 SOUTH PARK CMDY 8:00 PM 30 342 0.17
78 53 SOUTH PARK CMDY 8:30 PM 30 370 0.18
85 77 SOUTH PARK CMDY 9:00 PM 30 326 0.14
93 77 SOUTH PARK CMDY 9:30 PM 30 301 0.14
95 77 COMEDY CENTRAL STAND-UP: DANIEL TOSH: PEOPLE PLEASER CMDY 10:00 PM 60 286 0.14
20 42 ANDERSON COOPER 360 CNN 8:00 PM 60 1185 0.21
23 48 ANDERSON COOPER 360 CNN 9:00 PM 60 1073 0.19
33 65 CNN TONIGHT CNN 10:00 PM 60 910 0.16
50 65 ALASKAN BUSH PEOPLE DISC 8:00 PM 60 717 0.16
28 35 ALASKAN BUSH PEOPLE DISC 9:00 PM 62 971 0.23
37 53 ALASKAN BUSH PEOPLE DISC 10:02 PM 60 885 0.18
1 1 DESCENDANTS 2 (2.41 HH, 1.05 A18-34) DSNY 8:00 PM 123 5326 1.20
2 2 RAVEN’S HOME (1.71 HH, 0.88 A18-34) DSNY 10:03 PM 31 3503 0.81
4 4 DESCENDANTS 2 AFTER PARTY (1.43 HH, 0.63 A18-34) DSNY 10:34 PM 7 2853 0.57
6 7 DESCENDANTS 2 DSNY 10:41 PM 120 2109 0.43
69 92 DESCENDANTS 2 (0.23 HH, 0.11 A18-34) DXD 8:00 PM 150 472 0.12
89 84 MOVIES WE LOVE: BRING IT ON! E! 8:00 PM 121 316 0.13
84 72 MLS REGULAR SEASON: ORLANDO CITY SC / ATLANTA UNITED FC (0.20 HH, 0.14 A18-34) ESPN 7:00 PM 128 338 0.15
52 42 POKER: 2017 WORLD SERIES OF POKER MAIN EVENT (0.46 HH, 0.14 A18-34) ESPN 9:08 PM 266 702 0.21
38 37 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 872 0.22
36 37 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 896 0.22
25 12 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 1028 0.30
26 12 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 993 0.30
29 17 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 955 0.28
27 12 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 990 0.30
5 46 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2203 0.20
9 53 THE FIVE FOXNC 9:00 PM 60 1987 0.18
7 48 HANNITY FOXNC 10:00 PM 60 2083 0.19
46 31 FX MOVIE PRIME: TRANSFORMERS: AGE OF EXTINCTION FX 8:00 PM 210 730 0.24
97 84 THE SIMPSONS FXX 8:30 PM 30 274 0.13
98 84 THE SIMPSONS FXX 9:00 PM 30 269 0.13
88 65 THE SIMPSONS FXX 9:30 PM 30 317 0.16
81 48 THE SIMPSONS FXX 10:00 PM 30 359 0.19
86 72 THE SIMPSONS FXX 10:30 PM 30 323 0.15
22 65 HALLMARK MOVIE: A DECEMBER BRIDE HALL 8:00 PM 120 1147 0.16
72 92 THE LEGEND OF TARZAN HBO 8:00 PM 110 433 0.12
19 25 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1231 0.26
16 25 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1387 0.26
17 25 BEACHFRONT BARGAIN HUNT HGTV 9:00 PM 30 1262 0.26
14 15 BEACHFRONT BARGAIN HUNT HGTV 9:30 PM 30 1437 0.29
12 11 HOUSE HUNTERS HGTV 10:00 PM 30 1613 0.31
13 17 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1484 0.28
34 25 ANCIENT ALIENS HIST 8:00 PM 60 907 0.26
18 9 ANCIENT ALIENS HIST 9:00 PM 63 1261 0.35
31 37 UFO FILES REVISITED SHORT HIST 10:03 PM 12 926 0.22
39 35 ANCIENT ALIENS HIST 10:15 PM 58 864 0.23
60 57 DEADLY WOMEN ID 8:00 PM 60 618 0.17
43 46 DEADLY WOMEN ID 9:00 PM 60 762 0.20
30 22 DEADLY SINS ID 10:00 PM 60 947 0.27
11 42 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1786 0.21
3 8 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2938 0.37
8 31 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2075 0.24
90 72 FEAR FACTOR MTV MTV 9:00 PM 60 308 0.15
73 48 RIDICULOUSNESS SSN9 MTV 10:00 PM 30 404 0.19
68 37 RIDICULOUSNESS SSN5 MTV 10:30 PM 30 490 0.22
15 17 SPONGEBOB OUT OF WATER NICK 7:00 PM 120 1420 0.28
32 22 TEENAGE MUTANT NINJA TURTLES NAN 9:00 PM 150 922 0.27
63 92 BUBBLE GUPPIES NKJR 8:00 PM 30 554 0.12
62 92 BUBBLE GUPPIES NKJR 8:30 PM 30 565 0.12
58 77 PEPPA PIG NKJR 9:00 PM 30 624 0.14
47 65 PEPPA PIG NKJR 9:30 PM 30 724 0.16
49 57 PAW PATROL NKJR 10:00 PM 24 722 0.17
53 72 PAW PATROL NKJR 10:24 PM 24 658 0.15
94 92 SPIKE TV MOVIE: THE FAST AND THE FURIOUS SPIKE 7:00 PM 150 293 0.12
61 57 KILLJOYS SYFY 8:00 PM 60 579 0.17
64 37 TBS PRIME MOVIE: TRANSFORMERS TBS 8:00 PM 180 543 0.22
42 53 TNT BIG PICTURE MOVIES: THE BOURNE IDENTITY TNT 8:00 PM 151 774 0.18
45 42 TNT BIG PICTURE MOVIES: THE BOURNE SUPREMACY TNT 10:31 PM 121 743 0.21
65 92 JOSH GATES DEST TRUTH TRAV 9:00 PM 60 521 0.12
100 84 IMPRACTICAL JOKERS TRU 7:32 PM 30 266 0.13
86 72 IMPRACTICAL JOKERS TRU 8:05 PM 32 323 0.15
91 84 IMPRACTICAL JOKERS TRU 8:39 PM 31 305 0.13
96 84 IMPRACTICAL JOKERS TRU 9:14 PM 32 275 0.13
91 77 IMPRACTICAL JOKERS TRU 9:49 PM 31 305 0.14
82 57 IMPRACTICAL JOKERS TRU 10:22 PM 32 344 0.17
44 84 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 760 0.13
41 77 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 802 0.14
79 57 LIGA MX: TIJUANA / CRUZ AZUL (0.19 HH, 0.13 A18-34) UDN 9:57 PM 135 369 0.17
57 31 MODERN FAMILY USA 8:00 PM 30 626 0.24
59 30 MODERN FAMILY USA 8:30 PM 30 622 0.25
56 25 MODERN FAMILY USA 9:00 PM 30 646 0.26
54 22 MODERN FAMILY USA 9:30 PM 30 656 0.27
47 15 MODERN FAMILY USA 10:00 PM 30 724 0.29
55 31 MODERN FAMILY USA 10:30 PM 30 654 0.24
76 77 R&R PICTURE SHOWS: LIAR LIAR VH1 8:00 PM 120 386 0.14
74 65 R&R PICTURE SHOWS: BRUCE ALMIGHTY VH1 10:00 PM 120 393 0.16
75 84 KENDRA ON TOP WETV 9:30 PM 30 389 0.13

Source: Live+Same Day data, Nielsen Media Research

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