Friday Final Nationals: Disney Channel Leads Young Adults with Premieres of ‘Descendants 2’ and ‘Raven’s Home’

With the night’s most-watched single-network telecast, a special “Battle Back” episode of “Big Brother 19”, CBS was Friday’s most-watched network with 4.66 million viewers as well as the leader among adults 25-54 (1.1 rating/4 share).

The premiere of the movie “Descendants 2” across six Disney-owned networks — Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies — delivered a combined 13 million viewers, almost twice the audience of the 2015 original (6.6 million viewers, based on live plus same day data) that had aired solely on Disney Channel on July 31, 2015.

“Descendants 2” on Disney Channel ranked as the #1 top-rated cable TV telecast since the original Descendants premiered across all major youth demographics – Kids 2-11 (2.2 million/5.7 rating), Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.9 million/7.7 rating) – and is the #1 most watched telecast across kid cable TV networks since Descendants in Total Viewers (5.3 million). This now gives Disney Channel the Top 7 rated cable TV telecasts of the past three and a-half years in Kids 6-11, the Top 6 cable TV telecasts in Kids 2-11 and the Top 5 most watched kids cable TV telecasts in Total Viewers – since January 18, 2014 and March 29, 2014, respectively.

Following “Descendants 2” on Disney Channel was the “That’s So Raven” sitcom sequel “Raven’s Home” which debuted well with 3.503 million viewers.

For the entire Friday night (8-11 p.m.), Disney Channel was the No. 1 TV network among adults 18-49 (approx. 1.0 rating) and adults 18-34 (approx. 0.9 rating).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, July 21, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/3	2199	0.4/3	0.5/3	0.6/3
8:00	Movie Descendants 2 (2017)	260	93	1.5/3	2412	0.4/3	0.6/3	0.7/3
10:30	Descendants 2: After Party (s)	254	93	0.7/2	1129	0.2/1	0.3/1	0.3/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.0/6	4662	0.5/4	0.8/4	1.1/4
8:00	Big Brother 19 Battle Back (s)	254	93	3.3/7	5447	1.0/7	1.5/8	1.9/8
9:00	Hawaii Five-0 (r)	254	93	2.5/5	3871	0.3/2	0.5/2	0.7/3
10:00	Blue Bloods (r)	254	93	3.1/7	4670	0.3/2	0.5/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.8/6	4453	0.5/3	0.8/4	1.0/4
8:00	America’s Got Talent (r)	242	92	2.7/6	4342	0.5/3	0.7/4	1.0/4
10:00	Dateline NBC	245	93	3.0/6	4676	0.5/3	0.9/4	1.2/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.9/2	1391	0.3/2	0.4/2	0.5/2
8:00	MasterChef (r)	255	93	1.0/2	1512	0.3/2	0.4/2	0.5/2
8:59	Beat Shazam (r)	255	93	0.9/2	1273	0.3/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.7/1	1102	0.1/1	0.2/1	0.3/1
8:00	Masters of Illusion	249	90	0.8/2	1219	0.1/1	0.2/1	0.3/1
8:30	Masters of Illusion (r)	249	90	0.7/1	1124	0.1/1	0.2/1	0.3/1
9:00	Penn & Teller: Fool Us (r)	249	90	0.6/1	1032	0.1/1	0.2/1	0.3/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.9/2	1568		0.5/2
7:00	La Rosa de Guadalupe			0.8/2	1458		0.5/3
8:00	Jose de Egipto			1.1/2	1741		0.5/3
9:00	La Doble Vida de Estela Carrillo			0.9/2	1365		0.4/2
10:00	Rosario Tijeras			0.6/1	985		0.3/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	691		0.3/1
7:00	La Candidata			0.2/0	237		0.1/0
8:00	Totalmente Diva			0.2/0	316		0.1/1
9:00	Totalmente Diva			0.2/0	382		0.1/1
10:00	El Bienamado			0.2/0	291		0.1/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.8/2	1381		0.6/3
7:00	Caso Cerrado: Edición Estelar			0.8/2	1351		0.4/2
8:00	Jenni Rivera: Mariposa de Barrio			0.8/2	1297		0.5/3
9:00	La Querida del Centauro			0.7/1	1189		0.5/2
10:00	El Señor de Los Cielos V			0.9/2	1658		0.7/4

Sub-Demo Breakdowns – Friday 7/21/17

Cable Rankings – Friday 7/21/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, July 21:

Source: Live+Same Day data, Nielsen Media Research