Posted in:

Friday Final Nationals: Houston-Oklahoma City NBA Playoff Game 3 on ESPN Sees Big Gains from Year-Ago Levels

Despite reruns all night, CBS was Friday night’s most-watched network with an average of 5.88 million viewers. Due to newsmagazine “Dateline NBC”, NBC led in adults 25-54 (1.3 rating/5 share).

Thanks to a “2017 NBA Playoff” doubleheader, ESPN was the prime time leader among adults 18-49 (approx. 1.2 rating) and adults 18-34 (approx. 1.2 rating). The night’s top game was Game 3 of the Houston Rockets vs. Oklahoma City Thunder series (3.44 million, 1.47 adults 18-49 rating) which rose 28 percent (in viewers) and 32 percent (in adults 18-49 delivery) from the year-ago comparable late Friday night ESPN NBA Playoff game, San Antonio-Memphis (Apr. 22, 2016).

For mobile users, you may scroll this table horizontally.






























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, April 21, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 3969 0.4/3 0.8/4 1.2/4
8:00 The Toy Box 253 93 1.7/3 3127 0.3/2 0.6/3 0.8/3
9:00 Shark Tank 253 93 1.7/3 4584 0.3/1 0.6/2 0.8/3
10:01 20/20 Caitlyn Jenner: Secrets of Life 253 93 1.7/3 4190 0.3/1 0.6/2 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.8/7 5883 0.3/2 0.6/3 1.1/4
8:00 MacGyver (r) 253 93 3.4/7 5132 0.5/3 0.8/4 1.1/4
9:00 Hawaii Five-0 (r) 253 93 5.1/10 5957 0.5/3 0.9/4 1.5/5
10:00 Blue Bloods (r) 253 93 5.6/11 6560 0.4/2 0.8/3 1.4/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.1/6 4547 0.5/3 0.9/4 1.3/5
8:00 First Dates 245 93 2.3/5 3475 0.4/2 0.7/3 0.9/4
9:00 Dateline NBC 247 93 2.9/6 5083 0.4/2 0.8/3 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2402 0.3/2 0.5/2 0.7/3
8:00 Rosewood 258 93 2.0/4 2850 0.3/2 0.5/3 0.7/3
9:01 Lethal Weapon (r) 255 93 1.2/2 1939 0.2/1 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.3/1 491 0.1/1 0.1/1 0.2/1
8:00 The Originals (r) 245 84 0.6/1 591 0.2/1 0.3/1 0.4/1
9:00 Reign (r) 245 84 0.4/1 391 0.1/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1845 0.5/3 0.6/3 0.7/2
7:00 La Rosa de Guadalupe 0.9/2 1622 0.5/3 0.6/3 0.6/3
9:00 Vino el Amor 1.3/2 2099 0.5/3 0.7/3 0.7/3
10:02 La Piloto 1.0/2 1703 0.5/3 0.6/3 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 789 0.2/1 0.3/1 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 493 0.1/1 0.2/1 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.6/1 1015 0.2/1 0.3/2 0.4/2
9:00 Mujeres de Negro (thru 10:00) 0.3/1 562 0.2/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.7/1 1245 0.4/2 0.5/2
8:00 La Doña (preliminary) 0.7/1 1197 0.3/2 0.4/2
9:00 La Doña (preliminary) 0.8/2 1396 0.4/2 0.5/2
10:00 El Capo (preliminary) 0.6/1 1140 0.4/2 0.5/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 4/21/17

“The Toy Box” (ABC)
Women 18-34: 0.4/3
Men 18-34: 0.2/2
Women 18-49: 0.8/4
Men 18-49: 0.4/2

“Shark Tank” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.4/3
Women 18-49: 1.2/5
Men 18-49: 0.8/4

“20/20” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.5/2

“First Dates” (NBC)
Women 18-34: 0.4/3
Men 18-34: 0.2/2
Women 18-49: 0.8/4
Men 18-49: 0.5/3

“Dateline NBC” (NBC)
Women 18-34: 0.7/4
Men 18-34: 0.4/3
Women 18-49: 1.3/6
Men 18-49: 0.8/3

“Rosewood” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/4
Men 18-49: 0.4/2

Cable Rankings – Friday 4/21/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, April 21:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
58 42 LIVE PD AC A&E 8:00 PM 60 668 0.20
13 5 LIVE PD A&E 9:00 PM 180 1265 0.43
65 34 KING OF THE HILL ADSM 8:00 PM 30 572 0.22
66 29 AMERICAN DAD ADSM 8:30 PM 30 562 0.23
54 12 CLEVELAND SHOW ADSM 9:00 PM 30 681 0.29
34 7 AMERICAN DAD ADSM 9:30 PM 30 893 0.38
24 4 BOB’S BURGERS ADSM 10:00 PM 30 1082 0.50
15 3 BOB’S BURGERS ADSM 10:30 PM 30 1234 0.60
69 63 BACK-TO-BACK FRIDAYS: THE SHAWSHANK REDEMPTION AMC 7:00 PM 180 538 0.17
70 56 BACK-TO-BACK FRIDAYS: THE SHAWSHANK REDEMPTION AMC 10:00 PM 180 527 0.18
87 93 TANKED APL 9:01 PM 61 376 0.12
68 56 TANKED APL 10:02 PM 61 540 0.18
98 93 BRAVO MOVIE: SEX AND THE CITY (2008) BRVO 10:54 PM 186 269 0.12
95 63 SOUTH PARK CMDY 8:00 PM 30 315 0.17
96 69 SOUTH PARK CMDY 8:30 PM 30 314 0.16
86 47 SOUTH PARK CMDY 9:00 PM 30 384 0.19
89 47 SOUTH PARK CMDY 9:30 PM 30 364 0.19
100 93 COMEDY CENTRAL MOVIE: HOT TUB TIME MACHINE CMDY 10:00 PM 140 241 0.12
32 56 ANDERSON COOPER 360 CNN 8:00 PM 60 905 0.18
52 78 ANDERSON COOPER 360 CNN 9:00 PM 60 690 0.14
60 78 CNN TONIGHT CNN 10:00 PM 60 645 0.14
33 78 YUKON MEN DISC 8:00 PM 60 894 0.14
8 34 YUKON MEN DISC 9:00 PM 61 1444 0.22
18 42 ALASKA: THE LAST FRONTIER DISC 10:01 PM 60 1185 0.20
62 69 SOFIA THE FIRST DISJR 8:00 PM 25 600 0.16
67 75 LEGO FROZEN NORTHERN LIGHTS DISJR 8:30 PM 25 554 0.15
75 93 SOFIA THE FIRST DISJR 8:55 PM 25 481 0.12
27 63 STUCK IN THE MIDDLE DSNY 8:00 PM 30 997 0.17
12 42 ANDI MACK DSNY 8:30 PM 25 1272 0.20
14 38 STRANGE MAGIC DSNY 9:00 PM 105 1243 0.21
30 69 TANGLED: THE SERIES DSNY 10:45 PM 25 936 0.16
2 2 NBA PLAYOFFS-1ST ROUND GAME 3: BOSTON @ CHICAGO (1.59 HH) ESPN 7:00 PM 153 2502 1.00
1 1 NBA PLAYOFFS-1ST ROUND GAME 3: HOUSTON @ OKLAHOMA CITY (2.22 HH) ESPN 9:33 PM 157 3439 1.47
28 6 NBA PLAYOFFS-1ST ROUND GAME 3: L.A. CLIPPERS @ UTAH (0.64 HH) ESPN2 10:00 PM 169 994 0.39
31 20 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 911 0.25
26 13 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 1004 0.28
25 11 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 1056 0.30
29 16 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 964 0.27
36 17 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 890 0.26
41 17 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 837 0.26
3 47 THE FACTOR FOXNC 8:00 PM 60 2261 0.19
4 56 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2207 0.18
6 47 HANNITY FOXNC 10:00 PM 60 1844 0.19
64 63 BIG SCREEN MOVIE: MATILDA FRFM 8:00 PM 120 578 0.17
79 47 MOVIE DOWNLOAD: THE INTERNSHIP FX 8:00 PM 180 468 0.19
97 78 THE SIMPSONS FXX 9:30 PM 30 288 0.14
94 56 THE SIMPSONS FXX 10:00 PM 30 342 0.18
90 47 THE SIMPSONS FXX 10:30 PM 30 357 0.19
75 93 THE MIDDLE HALL 10:00 PM 30 481 0.12
77 86 THE MIDDLE HALL 10:30 PM 30 476 0.13
7 9 REAL TIME WITH BILL MAHER HBO 10:00 PM 57 1511 0.33
20 38 MY LOTTERY DREAM HOME HGTV 8:00 PM 30 1126 0.21
22 23 MY LOTTERY DREAM HOME HGTV 8:30 PM 30 1097 0.24
21 23 MY LOTTERY DREAM HOME HGTV 9:00 PM 30 1098 0.24
23 23 MY LOTTERY DREAM HOME HGTV 9:30 PM 30 1088 0.24
17 20 HOUSE HUNTERS HGTV 10:00 PM 30 1199 0.25
16 17 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1212 0.26
39 42 ANCIENT ALIENS AC HIST 8:00 PM 243 850 0.20
49 63 48 HOURS ON ID ID 8:00 PM 60 709 0.17
40 47 48 HOURS ON ID ID 9:00 PM 60 843 0.19
42 29 DETECTIVE ID 10:00 PM 60 826 0.23
92 86 BRING IT! FAN CHAT LIF 8:00 PM 60 348 0.13
43 10 BRING IT! LIF 9:00 PM 62 816 0.32
78 56 POP GAME LIF 10:02 PM 60 469 0.18
59 69 MOVIE- LMN ACQUIRED PREM: RUNNING AWAY LMN 8:00 PM 120 646 0.16
72 86 MOVIE- LMN ACQUIRED RPT: UNDERCOVER WIFE LMN 10:00 PM 120 493 0.13
81 75 WARCRAFT MAX 8:00 PM 123 430 0.15
9 78 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1402 0.14
5 29 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2025 0.23
10 86 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1333 0.13
80 34 RIDICULOUSNESS SSN9 MTV 8:00 PM 31 433 0.22
88 47 RIDICULOUSNESS SSN8 MTV 8:31 PM 30 371 0.19
85 47 RIDICULOUSNESS SSN7 MTV 9:01 PM 30 398 0.19
84 69 RIDICULOUSNESS SSN4 MTV 9:31 PM 30 399 0.16
83 56 RIDICULOUSNESS SSN4 MTV 10:01 PM 30 409 0.18
72 42 RIDICULOUSNESS SSN2B MTV 10:31 PM 30 493 0.20
61 20 NHL QTR FINALS GAME 5: TORONTO @ WASHINGTON (0.40 HH) NBCSN 7:04 PM 190 642 0.25
91 75 NHL LIVE POST QTR FINALS (0.22 HH) NBCSN 10:14 PM 24 353 0.15
11 23 HENRY DANGER NICK 8:00 PM 60 1300 0.24
19 13 NICK AT NITE MOVIE: ICE AGE NAN 9:00 PM 90 1159 0.28
38 34 FULL HOUSE NAN 10:30 PM 30 861 0.22
55 86 PEPPA PIG NKJR 9:30 PM 30 680 0.13
46 78 PAW PATROL NKJR 10:00 PM 24 795 0.14
45 69 PAW PATROL NKJR 10:24 PM 24 814 0.16
57 93 BLAZE NKJR 10:48 PM 24 670 0.12
50 38 COPS SPIKE 8:00 PM 30 704 0.21
53 38 COPS SPIKE 8:30 PM 30 682 0.21
56 23 BELLATOR 178 MMA LIVE (0.39 HH) SPIKE 9:00 PM 113 674 0.24
82 78 COPS SPIKE 10:53 PM 30 425 0.14
48 29 SYFY MOVIE: INDEPENDENCE DAY SYFY 8:00 PM 180 756 0.23
74 23 TBS PRIME MOVIE: LIAR, LIAR TBS 8:00 PM 120 491 0.24
71 86 HERE COMES HONEY BOO BOO TLC 8:00 PM 60 495 0.13
63 63 HONEY BOO BOO: LOST EPISODES TLC 9:00 PM 120 589 0.17
37 29 TNT BIG PICTURE MOVIES: OLYMPUS HAS FALLEN TNT 8:00 PM 135 870 0.23
47 13 TNT BIG PICTURE MOVIES: S.W.A.T. TNT 10:15 PM 150 766 0.28
99 86 IMPRACTICAL JOKERS TRU 10:30 PM 30 256 0.13
34 93 MASH TVL 8:00 PM 30 893 0.12
43 78 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 816 0.14
51 8 RUPAUL’S DRAG RACE 9 VH1 8:00 PM 59 693 0.34
93 93 R&R PICTURE SHOWS: PURPLE RAIN VH1 9:57 PM 153 346 0.12

Source: Live+Same Day data, Nielsen Media Research

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , ,