Friday Final Nationals: Two ESPN Networks Lead Prime Time Among Young Adults

CBS led the first Friday night of the May sweeps period in total viewers (7.37 million) and adults 25-54 (1.3 rating/5 share).

ESPN won the night in adults 18-34 (approx. 0.9 rating) outright with “2017 NBA Playoff” doubleheader of Boston-Chicago Game 6 (2.22 million viewers, 0.88 adults 18-49 rating, 0.91 adults 18-34 rating) followed by L.A. Clippers-Utah Game 6 (2.84 million viewers, 1.12 adults 18-49 rating, 1.12 adults 18-34 rating).

It was a close battle between ESPN and its sister network ESPN2 for adults 18-49 leadership, each earning an approximate 0.9 rating on the night. ESPN2 had aired the second and third rounds of the “2017 NFL Draft” (2.21 million viewers, 0.90 adults 18-49 rating, 0.74 adults 18-34 rating), relatively even from last year’s ESPN2 Friday telecast. NFL Network’s coverage (1.57 million viewers, 0.62 adults 18-49 rating, 0.50 adults 18-34 rating) increased by 15 percent in total viewers from one year ago (1.37 million on Apr. 29, 2016)

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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, April 28, 2017
8-11	Network Average			1.7/3	2535	0.3/2	0.6/2	0.8/3
8:00	The Toy Box	253	93	1.7/3	2600	0.3/2	0.6/3	0.8/3
9:00	Let It Fall: Los Angeles 1982-1992 (s)	252	93	1.7/3	2502	0.3/1	0.6/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			4.7/9	7370	0.5/3	0.8/4	1.3/5
8:00	Undercover Boss	253	93	3.4/7	5313	0.5/3	0.8/4	1.1/4
9:00	Hawaii Five-0	253	93	5.1/10	8057	0.5/3	0.9/4	1.5/5
10:00	Blue Bloods	253	93	5.6/11	8740	0.4/2	0.8/3	1.4/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.7/5	3859	0.4/2	0.8/3	1.1/4
8:00	First Dates	245	93	2.3/5	3239	0.4/2	0.7/3	0.9/4
9:00	Dateline NBC	245	93	2.9/6	4170	0.4/2	0.8/3	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.6/3	2411	0.3/2	0.5/2	0.6/2
8:00	Rosewood (f)	258	93	2.0/4	2957	0.3/2	0.5/3	0.7/3
9:01	Lethal Weapon (r)	255	93	1.2/2	1847	0.2/1	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.5/1	818	0.2/1	0.2/1	0.3/1
8:00	The Originals	247	90	0.6/1	955	0.2/1	0.3/1	0.4/1
9:00	Reign	247	90	0.4/1	682	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1697		0.6/2
7:00	La Rosa de Guadalupe			0.8/2	1343		0.4/2
8:00	Los Mas Bellos de People			0.7/1	1181		0.4/2
9:00	Vino el Amor			1.2/2	2061		0.7/3
10:02	La Piloto			1.0/2	1840		0.6/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.6/1	1059		0.4/2
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	489		0.2/1
7:55	Moisés y Los Diez Mandamientos (thru 10:00)			0.6/1	1045		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.6/1	1003	0.3/2	0.4/2
8:00	La Doña (preliminary)			0.7/1	1232	0.3/2	0.4/2
9:00	Guerra de Idolos (preliminary)			0.5/1	809	0.3/1	0.3/1
10:00	El Capo (preliminary)			0.5/1	967	0.3/2	0.4/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 4/28/17

“The Toy Box” (ABC)
Women 18-34: 0.4/3
Men 18-34: 0.2/2
Women 18-49: 0.7/3
Men 18-49: 0.4/2

“Let It Fall: Los Angeles 1982-1992” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Undercover Boss” (CBS)
Women 18-34: 0.6/4
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.7/3

“Hawaii Five-0” (CBS)
Women 18-34: 0.6/4
Men 18-34: 0.4/2
Women 18-49: 1.2/5
Men 18-49: 0.7/3

“Blue Bloods” (CBS)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“First Dates” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.8/4
Men 18-49: 0.5/2

“Dateline NBC” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.6/3

“Rosewood” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.4/2

“The Originals” (CW)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.2/1

“Reign” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/1

Cable Rankings – Friday 4/28/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, April 28:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.*	D-No.*	Program	Net	Start	Dur	Vwrs*	A1849
55	54	LIVE PD AC	A&E	8:00 PM	60	576	0.18
17	7	LIVE PD	A&E	9:00 PM	180	1282	0.44
49	19	KING OF THE HILL	ADSM	8:00 PM	30	672	0.26
52	24	AMERICAN DAD	ADSM	8:30 PM	30	633	0.25
38	12	CLEVELAND SHOW	ADSM	9:00 PM	30	779	0.34
31	8	AMERICAN DAD	ADSM	9:30 PM	30	901	0.41
27	6	BOB’S BURGERS	ADSM	10:00 PM	30	1027	0.45
25	5	BOB’S BURGERS	ADSM	10:30 PM	30	1068	0.48
62	57	BACK-TO-BACK FRIDAYS: FORREST GUMP	AMC	7:00 PM	180	548	0.17
61	54	BACK-TO-BACK FRIDAYS: FORREST GUMP	AMC	10:00 PM	180	551	0.18
75	68	TANKED	APL	10:00 PM	60	442	0.16
83	79	BRAVO MOVIE: FRIENDS WITH BENEFITS	BRAVO	8:30 PM	150	345	0.14
95	79	COMEDY CENTRAL STAND-UP: KEVIN HART: SERIOUSLY FUNNY	CMDY	8:00 PM	60	312	0.14
100	88	COMEDY CENTRAL MOVIE: THE WEDDING RINGER	CMDY	9:00 PM	135	243	0.13
79	95	SHARK TANK	CNBC	10:00 PM	60	374	0.12
30	52	ANDERSON COOPER 360	CNN	8:00 PM	60	912	0.19
44	75	LEAD WITH JAKE TAPPER	CNN	9:00 PM	60	743	0.15
51	57	CNN TONIGHT	CNN	10:00 PM	60	661	0.17
33	75	YUKON MEN	DISC	8:00 PM	60	875	0.15
12	24	YUKON MEN	DISC	9:00 PM	61	1423	0.25
16	19	ALASKA: THE LAST FRONTIER	DISC	10:01 PM	61	1296	0.26
20	19	STUCK IN THE MIDDLE	DSNY	8:00 PM	30	1168	0.26
14	14	ANDI MACK	DSNY	8:30 PM	25	1395	0.28
15	24	DESCENDANTS	DSNY	9:00 PM	125	1381	0.25
91	79	MOVIES WE LOVE: THE OTHER GUYS	E!	8:00 PM	151	328	0.14
4	3	NBA PLAYOFFS-1ST ROUND GAME 6: BOSTON @ CHICAGO (1.41 HH, 0.91 A18-34)	ESPN	8:00 PM	154	2218	0.88
1	1	NBA PLAYOFFS-1ST ROUND GAME 6: L.A. CLIPPERS @ UTAH (1.79 HH, 1.12 A18-34)	ESPN	10:34 PM	170	2836	1.12
5	2	NFL DRAFT: ROUNDS 2-3 (1.38 HH, 0.74 A18-34)	ESPN2	8:00 PM	225	2210	0.90
81	88	NBA PLAYOFFS-1ST ROUND GAME 6: WASHINGTON @ ATLANTA (0.22 HH, 0.14 A18-34)	ESPNU	7:30 PM	160	355	0.13
58	57	GINORMOUS FOOD	FOOD	8:00 PM	30	569	0.17
54	54	GINORMOUS FOOD	FOOD	8:30 PM	30	583	0.18
36	34	DINERS, DRIVE INS & DIVES	FOOD	9:00 PM	30	832	0.22
43	41	DINERS, DRIVE INS & DIVES	FOOD	9:30 PM	30	745	0.21
37	24	DINERS, DRIVE INS & DIVES	FOOD	10:00 PM	30	785	0.25
45	19	DINERS, DRIVE INS & DIVES	FOOD	10:30 PM	30	730	0.26
2	34	TUCKER CARLSON TONIGHT	FOXNC	8:00 PM	60	2610	0.22
3	41	THE FIVE	FOXNC	9:00 PM	60	2294	0.21
7	57	HANNITY	FOXNC	10:00 PM	60	1935	0.17
66	51	FX MOVIE PRIME: THE WOLF OF WALL STREET	FX	8:00 PM	240	525	0.20
97	95	THE SIMPSONS	FXX	8:00 PM	30	304	0.12
94	88	THE SIMPSONS	FXX	8:30 PM	30	315	0.13
91	79	THE SIMPSONS	FXX	9:00 PM	30	328	0.14
93	75	THE SIMPSONS	FXX	9:30 PM	30	321	0.15
85	57	THE SIMPSONS	FXX	10:00 PM	30	344	0.17
77	41	THE SIMPSONS	FXX	10:30 PM	30	425	0.21
8	9	REAL TIME WITH BILL MAHER	HBO	10:00 PM	57	1660	0.40
35	57	MY LOTTERY DREAM HOME	HGTV	8:00 PM	30	857	0.17
24	34	MY LOTTERY DREAM HOME	HGTV	8:30 PM	30	1069	0.22
21	29	MY LOTTERY DREAM HOME	HGTV	9:00 PM	30	1137	0.24
23	34	MY LOTTERY DREAM HOME	HGTV	9:30 PM	30	1098	0.22
18	41	HOUSE HUNTERS	HGTV	10:00 PM	30	1180	0.21
22	41	HOUSE HUNTERS INTERNATIONAL	HGTV	10:30 PM	30	1129	0.21
32	52	ANCIENT ALIENS AC	HIST	8:00 PM	60	890	0.19
19	16	ANCIENT ALIENS	HIST	9:00 PM	63	1175	0.27
26	34	ANCIENT ALIENS	HIST	10:03 PM	60	1040	0.22
50	57	48 HOURS ON ID	ID	8:00 PM	60	669	0.17
34	24	48 HOURS ON ID	ID	9:00 PM	60	874	0.25
29	34	DETECTIVE	ID	10:00 PM	60	913	0.22
74	57	BRING IT! FAN CHAT	LIF	8:00 PM	60	456	0.17
28	11	BRING IT!	LIF	9:00 PM	72	952	0.37
78	79	LITTLE WOMEN ATL	LIF	10:12 PM	54	390	0.14
10	57	ALL IN W/ CHRIS HAYES	MSNBC	8:00 PM	60	1549	0.17
6	19	RACHEL MADDOW SHOW	MSNBC	9:00 PM	60	2013	0.26
11	68	LAST WORD W/ L. O’DONNELL	MSNBC	10:00 PM	60	1527	0.16
76	41	RIDICULOUSNESS SSN9	MTV	8:00 PM	31	440	0.21
90	79	RIDICULOUSNESS SSN6	MTV	8:31 PM	30	330	0.14
86	68	RIDICULOUSNESS SSN7	MTV	9:01 PM	30	343	0.16
96	68	RIDICULOUSNESS SSN4	MTV	9:31 PM	30	311	0.16
88	57	RIDICULOUSNESS SSN8	MTV	10:01 PM	30	336	0.17
83	57	RIDICULOUSNESS SSN8	MTV	10:31 PM	30	345	0.17
13	10	NICK AT NITE MOVIE: RIO	NAN	9:00 PM	120	1413	0.38
		NBA PLAYOFFS-1ST ROUND GAME 6: WASHINGTON @ ATLANTA (0.22 HH, 0.14 A18-34)	NBATV	7:30 PM	159	287	0.10
41	14	NHL SEMI FINALS GAME 2: NASHVILLE @ ST. LOUIS (0.45 HH, 0.24 A18-34)	NBCSN	8:03 PM	162	748	0.28
57	16	NHL SEMI FINALS GAME 2: EDMONTON @ ANAHEIM (0.32 HH, 0.29 A18-34)	NBCSN	10:45 PM	163	571	0.27
9	4	NFL DRAFT – LIVE: ROUNDS 2-3 (0.99 HH, 0.50 A18-34)	NFLN	7:00 PM	283	1568	0.62
71	95	COPS	SPIKE	8:00 PM	30	488	0.12
69	95	COPS	SPIKE	8:30 PM	30	513	0.12
63	75	COPS	SPIKE	9:00 PM	30	542	0.15
68	79	COPS	SPIKE	9:30 PM	30	515	0.14
70	88	COPS	SPIKE	10:00 PM	30	490	0.13
72	79	COPS	SPIKE	10:30 PM	30	460	0.14
80	95	SYFY MOVIE: THE MATRIX REVOLUTIONS	SYFY	9:00 PM	180	360	0.12
39	31	TBS PRIME MOVIE: JOURNEY 2: THE MYSTERIOUS ISLAND	TBS	8:00 PM	120	767	0.23
98	95	ELEAGUE: STREET FIGHTER V (0.18 HH, 0.10 A18-34)	TBS	10:00 PM	60	291	0.12
42	41	TNT BIG PICTURE MOVIES: LAW ABIDING CITIZEN	TNT	8:00 PM	120	747	0.21
53	41	TNT BIG PICTURE MOVIES: LIMITLESS	TNT	10:00 PM	120	598	0.21
99	88	IJ: INSIDE JOKES	TRU	9:00 PM	30	269	0.13
82	68	IJ: INSIDE JOKES	TRU	9:30 PM	30	351	0.16
89	68	IJ: INSIDE JOKES	TRU	10:00 PM	30	335	0.16
46	88	EVERYBODY LOVES RAYMOND	TVL	10:00 PM	30	710	0.13
47	79	EVERYBODY LOVES RAYMOND	TVL	10:30 PM	30	699	0.14
64	34	MODERN FAMILY	USA	8:00 PM	30	529	0.22
56	29	MODERN FAMILY	USA	8:30 PM	30	573	0.24
67	41	MODERN FAMILY	USA	9:00 PM	30	523	0.21
64	41	MODERN FAMILY	USA	9:30 PM	30	529	0.21
59	31	MODERN FAMILY	USA	10:00 PM	30	567	0.23
60	31	MODERN FAMILY	USA	10:30 PM	30	558	0.23
48	13	RUPAUL’S DRAG RACE 9	VH1	8:00 PM	60	674	0.33
73	68	MAMA JUNE FROM NOT TO HOT	WETV	7:49 PM	71	459	0.16
40	16	MARRIAGE BOOT CAMP: REALITY STARS	WETV	9:00 PM	65	749	0.27
86	88	DR. MIAMI	WETV	10:05 PM	61	343	0.13

Source: Live+Same Day data, Nielsen Media Research

3 Comments

Eric N says:

May 2, 2017 at 6:20 pm

SpongeBob and Loud House 4:30-6pm please?
- SonOfTheBronx says:
  
  June 6, 2017 at 9:19 pm
  
  SpongeBob (Nickelodeon, 4/28 4:30-5:00 p.m.)
  – 1.442 million viewers
  – 0.30 adults 18-49 rating
  
  Loud House (Nickelodeon, 4/28 5:00-5:30 p.m.)
  – 1.285 million viewers
  – 0.26 adults 18-49 rating
  
  Loud House (Nickelodeon, 4/28 5:30-6:00 p.m.)
  – 1.335 million viewers
  – 0.24 adults 18-49 rating
SonOfTheBronx says:

May 11, 2017 at 2:13 am

Live+3 vs. Live+SD data for Friday 4/28/2017

Adults 18-49
…………………………….. L+SD … L+3
Toy Box …………………… 0.58 … 0.67
Let It Fall: L.A. 82-92 … 0.57 … 0.67
Undercover Boss ……… 0.79 … 0.96
Hawaii Five-0 …………… 0.92 … 1.42
Blue Bloods …………….. 0.84 … 1.38
First Dates ………………. 0.65 … 0.81
Dateline NBC …………… 0.82 … 1.03
Rosewood ……………….. 0.54 … 0.82
Lethal Weapon-r ………. 0.37 … 0.40
Originals ………………….. 0.30 … 0.56
Reign ………………………. 0.18 … 0.36

PROGRAMMINGINSIDER.COM

Total Viewers (000)
…………………………….. L+SD … L+3
Toy Box …………………. 2595 … 2896
Let It Fall: LA 82-92 … 2495 … 2887
Undercover Boss ……. 5313 … 5994
Hawaii Five-0 ………… 8057 .. 10392
Blue Bloods ………….. 8739 .. 12256
First Dates …………….. 3224 … 3747
Dateline NBC …………. 4163 … 4973
Rosewood …………….. 2934 … 3940
Lethal Weapon-r …….. 1837 … 2031
Originals …………………. 949 … 1464
Reign ……………………… 679 … 1154

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3 Comments