Friday Final Nationals: Two ESPN Networks Lead Prime Time Among Young Adults

CBS led the first Friday night of the May sweeps period in total viewers (7.37 million) and adults 25-54 (1.3 rating/5 share).

ESPN won the night in adults 18-34 (approx. 0.9 rating) outright with “2017 NBA Playoff” doubleheader of Boston-Chicago Game 6 (2.22 million viewers, 0.88 adults 18-49 rating, 0.91 adults 18-34 rating) followed by L.A. Clippers-Utah Game 6 (2.84 million viewers, 1.12 adults 18-49 rating, 1.12 adults 18-34 rating).

It was a close battle between ESPN and its sister network ESPN2 for adults 18-49 leadership, each earning an approximate 0.9 rating on the night. ESPN2 had aired the second and third rounds of the “2017 NFL Draft” (2.21 million viewers, 0.90 adults 18-49 rating, 0.74 adults 18-34 rating), relatively even from last year’s ESPN2 Friday telecast. NFL Network’s coverage (1.57 million viewers, 0.62 adults 18-49 rating, 0.50 adults 18-34 rating) increased by 15 percent in total viewers from one year ago (1.37 million on Apr. 29, 2016)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, April 28, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.7/3	2535	0.3/2	0.6/2	0.8/3
8:00	The Toy Box	253	93	1.7/3	2600	0.3/2	0.6/3	0.8/3
9:00	Let It Fall: Los Angeles 1982-1992 (s)	252	93	1.7/3	2502	0.3/1	0.6/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			4.7/9	7370	0.5/3	0.8/4	1.3/5
8:00	Undercover Boss	253	93	3.4/7	5313	0.5/3	0.8/4	1.1/4
9:00	Hawaii Five-0	253	93	5.1/10	8057	0.5/3	0.9/4	1.5/5
10:00	Blue Bloods	253	93	5.6/11	8740	0.4/2	0.8/3	1.4/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.7/5	3859	0.4/2	0.8/3	1.1/4
8:00	First Dates	245	93	2.3/5	3239	0.4/2	0.7/3	0.9/4
9:00	Dateline NBC	245	93	2.9/6	4170	0.4/2	0.8/3	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.6/3	2411	0.3/2	0.5/2	0.6/2
8:00	Rosewood (f)	258	93	2.0/4	2957	0.3/2	0.5/3	0.7/3
9:01	Lethal Weapon (r)	255	93	1.2/2	1847	0.2/1	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.5/1	818	0.2/1	0.2/1	0.3/1
8:00	The Originals	247	90	0.6/1	955	0.2/1	0.3/1	0.4/1
9:00	Reign	247	90	0.4/1	682	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1697		0.6/2
7:00	La Rosa de Guadalupe			0.8/2	1343		0.4/2
8:00	Los Mas Bellos de People			0.7/1	1181		0.4/2
9:00	Vino el Amor			1.2/2	2061		0.7/3
10:02	La Piloto			1.0/2	1840		0.6/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.6/1	1059		0.4/2
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	489		0.2/1
7:55	Moisés y Los Diez Mandamientos (thru 10:00)			0.6/1	1045		0.4/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.6/1	1003	0.3/2	0.4/2
8:00	La Doña (preliminary)			0.7/1	1232	0.3/2	0.4/2
9:00	Guerra de Idolos (preliminary)			0.5/1	809	0.3/1	0.3/1
10:00	El Capo (preliminary)			0.5/1	967	0.3/2	0.4/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 4/28/17

Cable Rankings – Friday 4/28/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, April 28:

Source: Live+Same Day data, Nielsen Media Research