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Friday Final Nationals: Two ESPN Networks Lead Prime Time Among Young Adults

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CBS led the first Friday night of the May sweeps period in total viewers (7.37 million) and adults 25-54 (1.3 rating/5 share).

ESPN won the night in adults 18-34 (approx. 0.9 rating) outright with “2017 NBA Playoff” doubleheader of Boston-Chicago Game 6 (2.22 million viewers, 0.88 adults 18-49 rating, 0.91 adults 18-34 rating) followed by L.A. Clippers-Utah Game 6 (2.84 million viewers, 1.12 adults 18-49 rating, 1.12 adults 18-34 rating).

It was a close battle between ESPN and its sister network ESPN2 for adults 18-49 leadership, each earning an approximate 0.9 rating on the night. ESPN2 had aired the second and third rounds of the “2017 NFL Draft” (2.21 million viewers, 0.90 adults 18-49 rating, 0.74 adults 18-34 rating), relatively even from last year’s ESPN2 Friday telecast. NFL Network’s coverage (1.57 million viewers, 0.62 adults 18-49 rating, 0.50 adults 18-34 rating) increased by 15 percent in total viewers from one year ago (1.37 million on Apr. 29, 2016)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, April 28, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.7/3 2535 0.3/2 0.6/2 0.8/3
8:00 The Toy Box 253 93 1.7/3 2600 0.3/2 0.6/3 0.8/3
9:00 Let It Fall: Los Angeles 1982-1992 (s) 252 93 1.7/3 2502 0.3/1 0.6/2 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.7/9 7370 0.5/3 0.8/4 1.3/5
8:00 Undercover Boss 253 93 3.4/7 5313 0.5/3 0.8/4 1.1/4
9:00 Hawaii Five-0 253 93 5.1/10 8057 0.5/3 0.9/4 1.5/5
10:00 Blue Bloods 253 93 5.6/11 8740 0.4/2 0.8/3 1.4/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.7/5 3859 0.4/2 0.8/3 1.1/4
8:00 First Dates 245 93 2.3/5 3239 0.4/2 0.7/3 0.9/4
9:00 Dateline NBC 245 93 2.9/6 4170 0.4/2 0.8/3 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2411 0.3/2 0.5/2 0.6/2
8:00 Rosewood (f) 258 93 2.0/4 2957 0.3/2 0.5/3 0.7/3
9:01 Lethal Weapon (r) 255 93 1.2/2 1847 0.2/1 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.5/1 818 0.2/1 0.2/1 0.3/1
8:00 The Originals 247 90 0.6/1 955 0.2/1 0.3/1 0.4/1
9:00 Reign 247 90 0.4/1 682 0.1/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1697 0.6/2
7:00 La Rosa de Guadalupe 0.8/2 1343 0.4/2
8:00 Los Mas Bellos de People 0.7/1 1181 0.4/2
9:00 Vino el Amor 1.2/2 2061 0.7/3
10:02 La Piloto 1.0/2 1840 0.6/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.6/1 1059 0.4/2
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 489 0.2/1
7:55 Moisés y Los Diez Mandamientos (thru 10:00) 0.6/1 1045 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.6/1 1003 0.3/2 0.4/2
8:00 La Doña (preliminary) 0.7/1 1232 0.3/2 0.4/2
9:00 Guerra de Idolos (preliminary) 0.5/1 809 0.3/1 0.3/1
10:00 El Capo (preliminary) 0.5/1 967 0.3/2 0.4/1

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 4/28/17

“The Toy Box” (ABC)
Women 18-34: 0.4/3
Men 18-34: 0.2/2
Women 18-49: 0.7/3
Men 18-49: 0.4/2

“Let It Fall: Los Angeles 1982-1992” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Undercover Boss” (CBS)
Women 18-34: 0.6/4
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.7/3

“Hawaii Five-0” (CBS)
Women 18-34: 0.6/4
Men 18-34: 0.4/2
Women 18-49: 1.2/5
Men 18-49: 0.7/3

“Blue Bloods” (CBS)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“First Dates” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.8/4
Men 18-49: 0.5/2

“Dateline NBC” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.6/3

“Rosewood” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.4/2

“The Originals” (CW)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.2/1

“Reign” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/1

Cable Rankings – Friday 4/28/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, April 28:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
55 54 LIVE PD AC A&E 8:00 PM 60 576 0.18
17 7 LIVE PD A&E 9:00 PM 180 1282 0.44
49 19 KING OF THE HILL ADSM 8:00 PM 30 672 0.26
52 24 AMERICAN DAD ADSM 8:30 PM 30 633 0.25
38 12 CLEVELAND SHOW ADSM 9:00 PM 30 779 0.34
31 8 AMERICAN DAD ADSM 9:30 PM 30 901 0.41
27 6 BOB’S BURGERS ADSM 10:00 PM 30 1027 0.45
25 5 BOB’S BURGERS ADSM 10:30 PM 30 1068 0.48
62 57 BACK-TO-BACK FRIDAYS: FORREST GUMP AMC 7:00 PM 180 548 0.17
61 54 BACK-TO-BACK FRIDAYS: FORREST GUMP AMC 10:00 PM 180 551 0.18
75 68 TANKED APL 10:00 PM 60 442 0.16
83 79 BRAVO MOVIE: FRIENDS WITH BENEFITS BRAVO 8:30 PM 150 345 0.14
95 79 COMEDY CENTRAL STAND-UP: KEVIN HART: SERIOUSLY FUNNY CMDY 8:00 PM 60 312 0.14
100 88 COMEDY CENTRAL MOVIE: THE WEDDING RINGER CMDY 9:00 PM 135 243 0.13
79 95 SHARK TANK CNBC 10:00 PM 60 374 0.12
30 52 ANDERSON COOPER 360 CNN 8:00 PM 60 912 0.19
44 75 LEAD WITH JAKE TAPPER CNN 9:00 PM 60 743 0.15
51 57 CNN TONIGHT CNN 10:00 PM 60 661 0.17
33 75 YUKON MEN DISC 8:00 PM 60 875 0.15
12 24 YUKON MEN DISC 9:00 PM 61 1423 0.25
16 19 ALASKA: THE LAST FRONTIER DISC 10:01 PM 61 1296 0.26
20 19 STUCK IN THE MIDDLE DSNY 8:00 PM 30 1168 0.26
14 14 ANDI MACK DSNY 8:30 PM 25 1395 0.28
15 24 DESCENDANTS DSNY 9:00 PM 125 1381 0.25
91 79 MOVIES WE LOVE: THE OTHER GUYS E! 8:00 PM 151 328 0.14
4 3 NBA PLAYOFFS-1ST ROUND GAME 6: BOSTON @ CHICAGO (1.41 HH, 0.91 A18-34) ESPN 8:00 PM 154 2218 0.88
1 1 NBA PLAYOFFS-1ST ROUND GAME 6: L.A. CLIPPERS @ UTAH (1.79 HH, 1.12 A18-34) ESPN 10:34 PM 170 2836 1.12
5 2 NFL DRAFT: ROUNDS 2-3 (1.38 HH, 0.74 A18-34) ESPN2 8:00 PM 225 2210 0.90
81 88 NBA PLAYOFFS-1ST ROUND GAME 6: WASHINGTON @ ATLANTA (0.22 HH, 0.14 A18-34) ESPNU 7:30 PM 160 355 0.13
58 57 GINORMOUS FOOD FOOD 8:00 PM 30 569 0.17
54 54 GINORMOUS FOOD FOOD 8:30 PM 30 583 0.18
36 34 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 832 0.22
43 41 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 745 0.21
37 24 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 785 0.25
45 19 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 730 0.26
2 34 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2610 0.22
3 41 THE FIVE FOXNC 9:00 PM 60 2294 0.21
7 57 HANNITY FOXNC 10:00 PM 60 1935 0.17
66 51 FX MOVIE PRIME: THE WOLF OF WALL STREET FX 8:00 PM 240 525 0.20
97 95 THE SIMPSONS FXX 8:00 PM 30 304 0.12
94 88 THE SIMPSONS FXX 8:30 PM 30 315 0.13
91 79 THE SIMPSONS FXX 9:00 PM 30 328 0.14
93 75 THE SIMPSONS FXX 9:30 PM 30 321 0.15
85 57 THE SIMPSONS FXX 10:00 PM 30 344 0.17
77 41 THE SIMPSONS FXX 10:30 PM 30 425 0.21
8 9 REAL TIME WITH BILL MAHER HBO 10:00 PM 57 1660 0.40
35 57 MY LOTTERY DREAM HOME HGTV 8:00 PM 30 857 0.17
24 34 MY LOTTERY DREAM HOME HGTV 8:30 PM 30 1069 0.22
21 29 MY LOTTERY DREAM HOME HGTV 9:00 PM 30 1137 0.24
23 34 MY LOTTERY DREAM HOME HGTV 9:30 PM 30 1098 0.22
18 41 HOUSE HUNTERS HGTV 10:00 PM 30 1180 0.21
22 41 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1129 0.21
32 52 ANCIENT ALIENS AC HIST 8:00 PM 60 890 0.19
19 16 ANCIENT ALIENS HIST 9:00 PM 63 1175 0.27
26 34 ANCIENT ALIENS HIST 10:03 PM 60 1040 0.22
50 57 48 HOURS ON ID ID 8:00 PM 60 669 0.17
34 24 48 HOURS ON ID ID 9:00 PM 60 874 0.25
29 34 DETECTIVE ID 10:00 PM 60 913 0.22
74 57 BRING IT! FAN CHAT LIF 8:00 PM 60 456 0.17
28 11 BRING IT! LIF 9:00 PM 72 952 0.37
78 79 LITTLE WOMEN ATL LIF 10:12 PM 54 390 0.14
10 57 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1549 0.17
6 19 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2013 0.26
11 68 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 1527 0.16
76 41 RIDICULOUSNESS SSN9 MTV 8:00 PM 31 440 0.21
90 79 RIDICULOUSNESS SSN6 MTV 8:31 PM 30 330 0.14
86 68 RIDICULOUSNESS SSN7 MTV 9:01 PM 30 343 0.16
96 68 RIDICULOUSNESS SSN4 MTV 9:31 PM 30 311 0.16
88 57 RIDICULOUSNESS SSN8 MTV 10:01 PM 30 336 0.17
83 57 RIDICULOUSNESS SSN8 MTV 10:31 PM 30 345 0.17
13 10 NICK AT NITE MOVIE: RIO NAN 9:00 PM 120 1413 0.38
NBA PLAYOFFS-1ST ROUND GAME 6: WASHINGTON @ ATLANTA (0.22 HH, 0.14 A18-34) NBATV 7:30 PM 159 287 0.10
41 14 NHL SEMI FINALS GAME 2: NASHVILLE @ ST. LOUIS (0.45 HH, 0.24 A18-34) NBCSN 8:03 PM 162 748 0.28
57 16 NHL SEMI FINALS GAME 2: EDMONTON @ ANAHEIM (0.32 HH, 0.29 A18-34) NBCSN 10:45 PM 163 571 0.27
9 4 NFL DRAFT – LIVE: ROUNDS 2-3 (0.99 HH, 0.50 A18-34) NFLN 7:00 PM 283 1568 0.62
71 95 COPS SPIKE 8:00 PM 30 488 0.12
69 95 COPS SPIKE 8:30 PM 30 513 0.12
63 75 COPS SPIKE 9:00 PM 30 542 0.15
68 79 COPS SPIKE 9:30 PM 30 515 0.14
70 88 COPS SPIKE 10:00 PM 30 490 0.13
72 79 COPS SPIKE 10:30 PM 30 460 0.14
80 95 SYFY MOVIE: THE MATRIX REVOLUTIONS SYFY 9:00 PM 180 360 0.12
39 31 TBS PRIME MOVIE: JOURNEY 2: THE MYSTERIOUS ISLAND TBS 8:00 PM 120 767 0.23
98 95 ELEAGUE: STREET FIGHTER V (0.18 HH, 0.10 A18-34) TBS 10:00 PM 60 291 0.12
42 41 TNT BIG PICTURE MOVIES: LAW ABIDING CITIZEN TNT 8:00 PM 120 747 0.21
53 41 TNT BIG PICTURE MOVIES: LIMITLESS TNT 10:00 PM 120 598 0.21
99 88 IJ: INSIDE JOKES TRU 9:00 PM 30 269 0.13
82 68 IJ: INSIDE JOKES TRU 9:30 PM 30 351 0.16
89 68 IJ: INSIDE JOKES TRU 10:00 PM 30 335 0.16
46 88 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 710 0.13
47 79 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 699 0.14
64 34 MODERN FAMILY USA 8:00 PM 30 529 0.22
56 29 MODERN FAMILY USA 8:30 PM 30 573 0.24
67 41 MODERN FAMILY USA 9:00 PM 30 523 0.21
64 41 MODERN FAMILY USA 9:30 PM 30 529 0.21
59 31 MODERN FAMILY USA 10:00 PM 30 567 0.23
60 31 MODERN FAMILY USA 10:30 PM 30 558 0.23
48 13 RUPAUL’S DRAG RACE 9 VH1 8:00 PM 60 674 0.33
73 68 MAMA JUNE FROM NOT TO HOT WETV 7:49 PM 71 459 0.16
40 16 MARRIAGE BOOT CAMP: REALITY STARS WETV 9:00 PM 65 749 0.27
86 88 DR. MIAMI WETV 10:05 PM 61 343 0.13

Source: Live+Same Day data, Nielsen Media Research

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3 Comments

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    • SpongeBob (Nickelodeon, 4/28 4:30-5:00 p.m.)
      – 1.442 million viewers
      – 0.30 adults 18-49 rating

      Loud House (Nickelodeon, 4/28 5:00-5:30 p.m.)
      – 1.285 million viewers
      – 0.26 adults 18-49 rating

      Loud House (Nickelodeon, 4/28 5:30-6:00 p.m.)
      – 1.335 million viewers
      – 0.24 adults 18-49 rating

      Reply

  2. Live+3 vs. Live+SD data for Friday 4/28/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    Toy Box …………………… 0.58 … 0.67
    Let It Fall: L.A. 82-92 … 0.57 … 0.67
    Undercover Boss ……… 0.79 … 0.96
    Hawaii Five-0 …………… 0.92 … 1.42
    Blue Bloods …………….. 0.84 … 1.38
    First Dates ………………. 0.65 … 0.81
    Dateline NBC …………… 0.82 … 1.03
    Rosewood ……………….. 0.54 … 0.82
    Lethal Weapon-r ………. 0.37 … 0.40
    Originals ………………….. 0.30 … 0.56
    Reign ………………………. 0.18 … 0.36

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Toy Box …………………. 2595 … 2896
    Let It Fall: LA 82-92 … 2495 … 2887
    Undercover Boss ……. 5313 … 5994
    Hawaii Five-0 ………… 8057 .. 10392
    Blue Bloods ………….. 8739 .. 12256
    First Dates …………….. 3224 … 3747
    Dateline NBC …………. 4163 … 4973
    Rosewood …………….. 2934 … 3940
    Lethal Weapon-r …….. 1837 … 2031
    Originals …………………. 949 … 1464
    Reign ……………………… 679 … 1154

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