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Friday Final Nationals: Houston-Oklahoma City NBA Playoff Game 3 on ESPN Sees Big Gains from Year-Ago Levels

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Despite reruns all night, CBS was Friday night’s most-watched network with an average of 5.88 million viewers. Due to newsmagazine “Dateline NBC”, NBC led in adults 25-54 (1.3 rating/5 share).

Thanks to a “2017 NBA Playoff” doubleheader, ESPN was the prime time leader among adults 18-49 (approx. 1.2 rating) and adults 18-34 (approx. 1.2 rating). The night’s top game was Game 3 of the Houston Rockets vs. Oklahoma City Thunder series (3.44 million, 1.47 adults 18-49 rating) which rose 28 percent (in viewers) and 32 percent (in adults 18-49 delivery) from the year-ago comparable late Friday night ESPN NBA Playoff game, San Antonio-Memphis (Apr. 22, 2016).

For mobile users, you may scroll this table horizontally.






























* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, April 21, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 3969 0.4/3 0.8/4 1.2/4
8:00 The Toy Box 253 93 1.7/3 3127 0.3/2 0.6/3 0.8/3
9:00 Shark Tank 253 93 1.7/3 4584 0.3/1 0.6/2 0.8/3
10:01 20/20 Caitlyn Jenner: Secrets of Life 253 93 1.7/3 4190 0.3/1 0.6/2 0.8/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.8/7 5883 0.3/2 0.6/3 1.1/4
8:00 MacGyver (r) 253 93 3.4/7 5132 0.5/3 0.8/4 1.1/4
9:00 Hawaii Five-0 (r) 253 93 5.1/10 5957 0.5/3 0.9/4 1.5/5
10:00 Blue Bloods (r) 253 93 5.6/11 6560 0.4/2 0.8/3 1.4/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.1/6 4547 0.5/3 0.9/4 1.3/5
8:00 First Dates 245 93 2.3/5 3475 0.4/2 0.7/3 0.9/4
9:00 Dateline NBC 247 93 2.9/6 5083 0.4/2 0.8/3 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2402 0.3/2 0.5/2 0.7/3
8:00 Rosewood 258 93 2.0/4 2850 0.3/2 0.5/3 0.7/3
9:01 Lethal Weapon (r) 255 93 1.2/2 1939 0.2/1 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.3/1 491 0.1/1 0.1/1 0.2/1
8:00 The Originals (r) 245 84 0.6/1 591 0.2/1 0.3/1 0.4/1
9:00 Reign (r) 245 84 0.4/1 391 0.1/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1845 0.5/3 0.6/3 0.7/2
7:00 La Rosa de Guadalupe 0.9/2 1622 0.5/3 0.6/3 0.6/3
9:00 Vino el Amor 1.3/2 2099 0.5/3 0.7/3 0.7/3
10:02 La Piloto 1.0/2 1703 0.5/3 0.6/3 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 789 0.2/1 0.3/1 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 493 0.1/1 0.2/1 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.6/1 1015 0.2/1 0.3/2 0.4/2
9:00 Mujeres de Negro (thru 10:00) 0.3/1 562 0.2/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.7/1 1245 0.4/2 0.5/2
8:00 La Doña (preliminary) 0.7/1 1197 0.3/2 0.4/2
9:00 La Doña (preliminary) 0.8/2 1396 0.4/2 0.5/2
10:00 El Capo (preliminary) 0.6/1 1140 0.4/2 0.5/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 4/21/17

“The Toy Box” (ABC)
Women 18-34: 0.4/3
Men 18-34: 0.2/2
Women 18-49: 0.8/4
Men 18-49: 0.4/2

“Shark Tank” (ABC)
Women 18-34: 0.7/4
Men 18-34: 0.4/3
Women 18-49: 1.2/5
Men 18-49: 0.8/4

“20/20” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.5/2

“First Dates” (NBC)
Women 18-34: 0.4/3
Men 18-34: 0.2/2
Women 18-49: 0.8/4
Men 18-49: 0.5/3

“Dateline NBC” (NBC)
Women 18-34: 0.7/4
Men 18-34: 0.4/3
Women 18-49: 1.3/6
Men 18-49: 0.8/3

“Rosewood” (Fox)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/4
Men 18-49: 0.4/2

Cable Rankings – Friday 4/21/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, April 21:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
58 42 LIVE PD AC A&E 8:00 PM 60 668 0.20
13 5 LIVE PD A&E 9:00 PM 180 1265 0.43
65 34 KING OF THE HILL ADSM 8:00 PM 30 572 0.22
66 29 AMERICAN DAD ADSM 8:30 PM 30 562 0.23
54 12 CLEVELAND SHOW ADSM 9:00 PM 30 681 0.29
34 7 AMERICAN DAD ADSM 9:30 PM 30 893 0.38
24 4 BOB’S BURGERS ADSM 10:00 PM 30 1082 0.50
15 3 BOB’S BURGERS ADSM 10:30 PM 30 1234 0.60
69 63 BACK-TO-BACK FRIDAYS: THE SHAWSHANK REDEMPTION AMC 7:00 PM 180 538 0.17
70 56 BACK-TO-BACK FRIDAYS: THE SHAWSHANK REDEMPTION AMC 10:00 PM 180 527 0.18
87 93 TANKED APL 9:01 PM 61 376 0.12
68 56 TANKED APL 10:02 PM 61 540 0.18
98 93 BRAVO MOVIE: SEX AND THE CITY (2008) BRVO 10:54 PM 186 269 0.12
95 63 SOUTH PARK CMDY 8:00 PM 30 315 0.17
96 69 SOUTH PARK CMDY 8:30 PM 30 314 0.16
86 47 SOUTH PARK CMDY 9:00 PM 30 384 0.19
89 47 SOUTH PARK CMDY 9:30 PM 30 364 0.19
100 93 COMEDY CENTRAL MOVIE: HOT TUB TIME MACHINE CMDY 10:00 PM 140 241 0.12
32 56 ANDERSON COOPER 360 CNN 8:00 PM 60 905 0.18
52 78 ANDERSON COOPER 360 CNN 9:00 PM 60 690 0.14
60 78 CNN TONIGHT CNN 10:00 PM 60 645 0.14
33 78 YUKON MEN DISC 8:00 PM 60 894 0.14
8 34 YUKON MEN DISC 9:00 PM 61 1444 0.22
18 42 ALASKA: THE LAST FRONTIER DISC 10:01 PM 60 1185 0.20
62 69 SOFIA THE FIRST DISJR 8:00 PM 25 600 0.16
67 75 LEGO FROZEN NORTHERN LIGHTS DISJR 8:30 PM 25 554 0.15
75 93 SOFIA THE FIRST DISJR 8:55 PM 25 481 0.12
27 63 STUCK IN THE MIDDLE DSNY 8:00 PM 30 997 0.17
12 42 ANDI MACK DSNY 8:30 PM 25 1272 0.20
14 38 STRANGE MAGIC DSNY 9:00 PM 105 1243 0.21
30 69 TANGLED: THE SERIES DSNY 10:45 PM 25 936 0.16
2 2 NBA PLAYOFFS-1ST ROUND GAME 3: BOSTON @ CHICAGO (1.59 HH) ESPN 7:00 PM 153 2502 1.00
1 1 NBA PLAYOFFS-1ST ROUND GAME 3: HOUSTON @ OKLAHOMA CITY (2.22 HH) ESPN 9:33 PM 157 3439 1.47
28 6 NBA PLAYOFFS-1ST ROUND GAME 3: L.A. CLIPPERS @ UTAH (0.64 HH) ESPN2 10:00 PM 169 994 0.39
31 20 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 911 0.25
26 13 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 1004 0.28
25 11 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 1056 0.30
29 16 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 964 0.27
36 17 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 890 0.26
41 17 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 837 0.26
3 47 THE FACTOR FOXNC 8:00 PM 60 2261 0.19
4 56 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2207 0.18
6 47 HANNITY FOXNC 10:00 PM 60 1844 0.19
64 63 BIG SCREEN MOVIE: MATILDA FRFM 8:00 PM 120 578 0.17
79 47 MOVIE DOWNLOAD: THE INTERNSHIP FX 8:00 PM 180 468 0.19
97 78 THE SIMPSONS FXX 9:30 PM 30 288 0.14
94 56 THE SIMPSONS FXX 10:00 PM 30 342 0.18
90 47 THE SIMPSONS FXX 10:30 PM 30 357 0.19
75 93 THE MIDDLE HALL 10:00 PM 30 481 0.12
77 86 THE MIDDLE HALL 10:30 PM 30 476 0.13
7 9 REAL TIME WITH BILL MAHER HBO 10:00 PM 57 1511 0.33
20 38 MY LOTTERY DREAM HOME HGTV 8:00 PM 30 1126 0.21
22 23 MY LOTTERY DREAM HOME HGTV 8:30 PM 30 1097 0.24
21 23 MY LOTTERY DREAM HOME HGTV 9:00 PM 30 1098 0.24
23 23 MY LOTTERY DREAM HOME HGTV 9:30 PM 30 1088 0.24
17 20 HOUSE HUNTERS HGTV 10:00 PM 30 1199 0.25
16 17 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1212 0.26
39 42 ANCIENT ALIENS AC HIST 8:00 PM 243 850 0.20
49 63 48 HOURS ON ID ID 8:00 PM 60 709 0.17
40 47 48 HOURS ON ID ID 9:00 PM 60 843 0.19
42 29 DETECTIVE ID 10:00 PM 60 826 0.23
92 86 BRING IT! FAN CHAT LIF 8:00 PM 60 348 0.13
43 10 BRING IT! LIF 9:00 PM 62 816 0.32
78 56 POP GAME LIF 10:02 PM 60 469 0.18
59 69 MOVIE- LMN ACQUIRED PREM: RUNNING AWAY LMN 8:00 PM 120 646 0.16
72 86 MOVIE- LMN ACQUIRED RPT: UNDERCOVER WIFE LMN 10:00 PM 120 493 0.13
81 75 WARCRAFT MAX 8:00 PM 123 430 0.15
9 78 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1402 0.14
5 29 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2025 0.23
10 86 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1333 0.13
80 34 RIDICULOUSNESS SSN9 MTV 8:00 PM 31 433 0.22
88 47 RIDICULOUSNESS SSN8 MTV 8:31 PM 30 371 0.19
85 47 RIDICULOUSNESS SSN7 MTV 9:01 PM 30 398 0.19
84 69 RIDICULOUSNESS SSN4 MTV 9:31 PM 30 399 0.16
83 56 RIDICULOUSNESS SSN4 MTV 10:01 PM 30 409 0.18
72 42 RIDICULOUSNESS SSN2B MTV 10:31 PM 30 493 0.20
61 20 NHL QTR FINALS GAME 5: TORONTO @ WASHINGTON (0.40 HH) NBCSN 7:04 PM 190 642 0.25
91 75 NHL LIVE POST QTR FINALS (0.22 HH) NBCSN 10:14 PM 24 353 0.15
11 23 HENRY DANGER NICK 8:00 PM 60 1300 0.24
19 13 NICK AT NITE MOVIE: ICE AGE NAN 9:00 PM 90 1159 0.28
38 34 FULL HOUSE NAN 10:30 PM 30 861 0.22
55 86 PEPPA PIG NKJR 9:30 PM 30 680 0.13
46 78 PAW PATROL NKJR 10:00 PM 24 795 0.14
45 69 PAW PATROL NKJR 10:24 PM 24 814 0.16
57 93 BLAZE NKJR 10:48 PM 24 670 0.12
50 38 COPS SPIKE 8:00 PM 30 704 0.21
53 38 COPS SPIKE 8:30 PM 30 682 0.21
56 23 BELLATOR 178 MMA LIVE (0.39 HH) SPIKE 9:00 PM 113 674 0.24
82 78 COPS SPIKE 10:53 PM 30 425 0.14
48 29 SYFY MOVIE: INDEPENDENCE DAY SYFY 8:00 PM 180 756 0.23
74 23 TBS PRIME MOVIE: LIAR, LIAR TBS 8:00 PM 120 491 0.24
71 86 HERE COMES HONEY BOO BOO TLC 8:00 PM 60 495 0.13
63 63 HONEY BOO BOO: LOST EPISODES TLC 9:00 PM 120 589 0.17
37 29 TNT BIG PICTURE MOVIES: OLYMPUS HAS FALLEN TNT 8:00 PM 135 870 0.23
47 13 TNT BIG PICTURE MOVIES: S.W.A.T. TNT 10:15 PM 150 766 0.28
99 86 IMPRACTICAL JOKERS TRU 10:30 PM 30 256 0.13
34 93 MASH TVL 8:00 PM 30 893 0.12
43 78 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 816 0.14
51 8 RUPAUL’S DRAG RACE 9 VH1 8:00 PM 59 693 0.34
93 93 R&R PICTURE SHOWS: PURPLE RAIN VH1 9:57 PM 153 346 0.12

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • Loud House (Nickelodeon, 4/21 5:00-5:30 p.m.)
      – 1.452 million viewers
      – 0.29 adults 18-49 rating

      Loud House (Nickelodeon, 4/21 5:30-6:00 p.m.)
      – 1.426 million viewers
      – 0.30 adults 18-49 rating

      SpongeBob didn’t air at 4:30 p.m. on this date.

  4. Live+3 vs. Live+SD data for Friday 4/21/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    Toy Box ………………….. 0.63 … 0.75
    Shark Tank ……………… 1.00 … 1.39
    20/20 ……………………… 0.77 … 1.04
    MacGyver-r ……………… 0.65 … 0.68
    Hawaii Five-0-r ………… 0.62 … 0.66
    Blue Bloods-r …………… 0.65 … 0.70
    First Dates ………………. 0.67 … 0.84
    Dateline NBC …………… 1.07 … 1.39
    Rosewood ……………….. 0.60 … 0.86
    Lethal Weapon-r ………. 0.46 … 0.49
    Originals-r ……………….. 0.16 … 0.19
    Reign-r ……………………. 0.11 … 0.13

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Toy Box ………………… 3126 … 3427
    Shark Tank ……………. 4584 … 5752
    20/20 …………………… 4190 … 5429
    MacGyver-r …………… 5133 … 5340
    Hawaii Five-0-r ……… 5958 … 6278
    Blue Bloods-r ………… 6561 … 7022
    First Dates ……………. 3470 … 3979
    Dateline NBC ………… 5083 … 6267
    Rosewood ……………. 2790 … 3793
    Lethal Weapon-r ……. 1939 … 2121
    Originals-r ……………….. 600 …. 652
    Reign-r ……………………. 397 …. 422

  5. The HH network average numbers in the chart above don’t make sense for ABC, CBS, NBC and The CW when compard to the HH for the individual shows.