Friday Final Nationals: Houston-Oklahoma City NBA Playoff Game 3 on ESPN Sees Big Gains from Year-Ago Levels

Despite reruns all night, CBS was Friday night’s most-watched network with an average of 5.88 million viewers. Due to newsmagazine “Dateline NBC”, NBC led in adults 25-54 (1.3 rating/5 share).

Thanks to a “2017 NBA Playoff” doubleheader, ESPN was the prime time leader among adults 18-49 (approx. 1.2 rating) and adults 18-34 (approx. 1.2 rating). The night’s top game was Game 3 of the Houston Rockets vs. Oklahoma City Thunder series (3.44 million, 1.47 adults 18-49 rating) which rose 28 percent (in viewers) and 32 percent (in adults 18-49 delivery) from the year-ago comparable late Friday night ESPN NBA Playoff game, San Antonio-Memphis (Apr. 22, 2016).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, April 21, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.6/5	3969	0.4/3	0.8/4	1.2/4
8:00	The Toy Box	253	93	1.7/3	3127	0.3/2	0.6/3	0.8/3
9:00	Shark Tank	253	93	1.7/3	4584	0.3/1	0.6/2	0.8/3
10:01	20/20 Caitlyn Jenner: Secrets of Life	253	93	1.7/3	4190	0.3/1	0.6/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.8/7	5883	0.3/2	0.6/3	1.1/4
8:00	MacGyver (r)	253	93	3.4/7	5132	0.5/3	0.8/4	1.1/4
9:00	Hawaii Five-0 (r)	253	93	5.1/10	5957	0.5/3	0.9/4	1.5/5
10:00	Blue Bloods (r)	253	93	5.6/11	6560	0.4/2	0.8/3	1.4/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.1/6	4547	0.5/3	0.9/4	1.3/5
8:00	First Dates	245	93	2.3/5	3475	0.4/2	0.7/3	0.9/4
9:00	Dateline NBC	247	93	2.9/6	5083	0.4/2	0.8/3	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.6/3	2402	0.3/2	0.5/2	0.7/3
8:00	Rosewood	258	93	2.0/4	2850	0.3/2	0.5/3	0.7/3
9:01	Lethal Weapon (r)	255	93	1.2/2	1939	0.2/1	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.3/1	491	0.1/1	0.1/1	0.2/1
8:00	The Originals (r)	245	84	0.6/1	591	0.2/1	0.3/1	0.4/1
9:00	Reign (r)	245	84	0.4/1	391	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1845	0.5/3	0.6/3	0.7/2
7:00	La Rosa de Guadalupe			0.9/2	1622	0.5/3	0.6/3	0.6/3
9:00	Vino el Amor			1.3/2	2099	0.5/3	0.7/3	0.7/3
10:02	La Piloto			1.0/2	1703	0.5/3	0.6/3	0.7/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	789	0.2/1	0.3/1	0.3/1
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	493	0.1/1	0.2/1	0.2/1
8:00	Moisés y Los Diez Mandamientos			0.6/1	1015	0.2/1	0.3/2	0.4/2
9:00	Mujeres de Negro (thru 10:00)			0.3/1	562	0.2/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.7/1	1245	0.4/2	0.5/2
8:00	La Doña (preliminary)			0.7/1	1197	0.3/2	0.4/2
9:00	La Doña (preliminary)			0.8/2	1396	0.4/2	0.5/2
10:00	El Capo (preliminary)			0.6/1	1140	0.4/2	0.5/2

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 4/21/17

Cable Rankings – Friday 4/21/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, April 21:

Source: Live+Same Day data, Nielsen Media Research