Friday Final Nationals: Mississippi State-UConn on ESPN2: Most-Viewed NCAA Women’s Final Four Game in 4 Years

After a two-week break due to NCAA March Madness, regularly-scheduled CBS programming returned on this Friday night and the network still remained on top for Friday among all key prime time figures.

Mississippi State’s 66-64 upset overtime victory over UConn in the latter game of the “NCAA Women’s Div. I Basketball Tournament Final Four” doubleheader on ESPN2 was the day’s top cable telecast in total viewers and ranks as the most-watched NCAA Women’s Final Four game since UConn/Notre Dame (3 million) from Apr. 7, 2013.

According to ESPN, the game’s overnight rating peaked at an impressive 2.7 rating when the Bulldogs and Huskies were in overtime (midnight – 12:15 a.m.) and Mississippi State’s Morgan William hit the game-winning shot.

Hartford, Conn. was the game’s No. 1 local market, pulling in a 16.6 rating. The rest of the top markets were, in order: Greensboro (4.8), Memphis (4.3), Knoxville (4.1), Birmingham (3.8), Portland (2.9), Albuquerque-Santa Fe (2.7), Oklahoma City (2.7), Charlotte (2.6) and Nashville (2.6).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, March 31, 2017
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.6/5	4074	0.4/2	0.8/3	1.2/4
8:00	Last Man Standing	254	93	3.8/8	6059	0.5/3	1.1/5	1.6/5
8:31	Dr. Ken	254	93	2.6/5	4016	0.4/2	0.7/3	1.1/4
9:00	Shark Tank (r)	254	93	2.3/4	3532	0.4/2	0.7/3	1.0/3
10:01	20/20	254	93	2.4/5	3620	0.4/2	0.8/3	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			5.2/10	8305	0.6/3	1.0/4	1.5/5
7:00	MacGyver	253	93	4.0/8	6558	0.5/3	0.9/4	1.3/5
9:00	Hawaii Five-0	253	93	5.4/10	8736	0.6/3	1.0/4	1.6/5
10:00	Blue Bloods	253	93	6.0/12	9620	0.6/3	1.1/4	1.7/6
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.0/6	4621	0.4/2	0.9/4	1.3/5
8:00	Grimm (f)	246	93	2.7/5	4327	0.4/2	0.9/4	1.4/5
9:00	Dateline NBC	247	93	3.2/6	4767	0.4/2	0.9/4	1.3/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/2	2134	0.3/2	0.5/2	0.7/2
8:00	Rosewood	258	93	1.7/3	2534	0.3/2	0.5/2	0.7/3
9:01	Sleepy Hollow (f)	258	93	1.1/2	1720	0.2/1	0.5/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.5/1	795	0.2/1	0.3/1	0.3/1
8:00	The Originals	245	89	0.6/1	930	0.3/2	0.3/2	0.4/1
9:00	Reign	245	89	0.5/1	661	0.1/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.9/2	1578		0.6/2
7:00	La Rosa de Guadalupe			0.8/2	1380		0.5/2
8:00	Nosotros Los Guapos (p)			0.7/1	1285		0.5/2
9:00	Vino el Amor			1.0/2	1820		0.6/3
10:02	La Piloto			0.9/2	1654		0.6/3
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	1003		0.4/2
7:00	Moisés y Los Diez Mandamientos (r)			0.3/1	636		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.8/1	1523		0.5/2
9:00	Mujeres de Negro (thru 10:00)			0.2/0	483		0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.8/2	1527	0.5/2	0.6/2
8:00	La Fan (preliminary)			0.6/1	1110	0.3/2	0.4/2
9:00	La Doña (preliminary)			0.8/2	1430	0.4/2	0.5/2
10:00	El Chema (preliminary)			0.9/2	1605	0.5/3	0.7/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Friday 3/31/17

Cable Rankings – Friday 3/31/17
What follows are the top 200 most-watched shows in prime time on cable (by order of network) for Friday, March 31:

Source: Live+Same Day data, Nielsen Media Research