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Friday Final Nationals: Preseason Football on CBS Snaps NBC’s 21-Night Winning Streak

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For the first night in 22 nights on television, a network other than NBC won prime time. An “NFL Preseason” matchup between the Cleveland Browns and the Tampa Bay Buccaneers helped CBS win Friday among total viewers and all key demographics.

Half-hours for ‬“NFL Preseason: Cleveland Browns @ Tampa Bay Buccaneers” on CBS were, as follows:

‪8:00-8:30 ‬
Household rating/Share: 2.8/6
Viewers: 4.226 million
adults 18-34: 0.7 rating/5 share
adults 18-49: 1.0 rating/5 share
adults 25-54: 1.2 rating/5 share

‪8:30-9:00 
Household rating/Share: 2.9/6
Viewers: 4.365 million
adults 18-34: 0.9 rating/5 share
adults 18-49: 1.1 rating/6 share
adults 25-54: 1.4 rating/6 share

‪9:00-9:30 ‬
Household rating/Share: 3.0/6
Viewers: 4.443 million
adults 18-34: 1.0 rating/6 share
adults 18-49: 1.3 rating/6 share
adults 25-54: 1.5 rating/6 share

‪9:30-10:00 
Household rating/Share: 2.7/5
Viewers: 4.310 million
adults 18-34: 1.0 rating/5 share
adults 18-49: 1.3 rating/5 share
adults 25-54: 1.5 rating/5 share

‪10:00-10:30 
Household rating/Share: 2.5/5
Viewers: 3.828 million
adults 18-34: 0.9 rating/5 share
adults 18-49: 1.2 rating/5 share
adults 25-54: 1.4 rating/5 share

10:30-11:00
Household rating/Share: 2.3/5
Viewers: 3.464 million
adults 18-34: 0.9 rating/5 share
adults 18-49: 1.1 rating/5 share
adults 25-54: 1.3 rating/5 share

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, August 26, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 3628 0.5/3 0.7/3 1.0/4
8:00 Shark Tank (r) 239 92 2.4/5 3474 0.4/3 0.7/3 1.0/4
9:01 What Would You Do? 239 92 2.4/5 3449 0.5/3 0.8/3 1.0/4
10:00 20/20 242 93 2.8/6 3959 0.4/2 0.8/3 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.7/5 4056 0.9/5 1.1/5 1.4/5
8:00 NFL Preseason Cleveland @ Tampa Bay (s) (thru 11:06) 253 94 2.7/5 4056 0.9/5 1.1/5 1.4/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.3/5 3380 0.4/3 0.7/3 1.0/4
8:00 America’s Got Talent (r) 230 91 2.0/4 3017 0.4/2 0.6/3 0.9/3
10:00 Dateline NBC (r) 239 92 2.8/6 4106 0.5/3 0.9/4 1.3/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.2/2 1856 0.4/2 0.6/2 0.7/2
8:00 Masterchef (r) 251 94 1.2/2 1756 0.4/2 0.5/3 0.7/3
9:00 Masterchef (r) 254 94 1.3/2 1957 0.4/2 0.6/2 0.8/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 1033 0.2/1 0.3/1 0.3/1
8:00 Masters of Illusion (r) 240 79 0.6/1 999 0.2/1 0.3/1 0.3/1
8:30 Masters of Illusion (r) 240 79 0.6/1 1011 0.2/1 0.3/1 0.3/1
9:00 Penn & Teller: Fool Us (r) 240 79 0.6/1 1062 0.2/1 0.2/1 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1536 0.5/2
7:00 La Rosa de Guadalupe 0.9/2 1554 0.6/3
8:00 Un Camino Hacia El Destino 1.1/2 1908 0.6/3
9:00 Tres Veces Ana 1.1/2 1799 0.7/3
10:00 Narcos 0.5/1 901 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.1/0 197 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 295 0.1/1
8:00 Major League Soccer Real Salt Lake vs. Colorado (s) 0.1/0 188 0.1/0
10:03 40 y 20 0.1/0 241 0.1/0
10:33 40 y 20 (thru 11:03) 0.1/0 193 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1511 0.6/3
7:00 Caso Cerrado: Edición Estelar 0.9/2 1479 0.4/2
8:00 Silvana Sin Lana 0.7/1 1270 0.5/2
9:00 Sin Senos Sí Hay Paraíso 0.8/2 1473 0.6/3
10:00 Señora Acero 3: La Coyote 1.0/2 1791 0.8/4

Sub-Demo Breakdowns – Friday 08/26/16

“What Would You Do?” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“20/20” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.9/4
Men 18-49: 0.6/3

“NFL Preseason: Cleveland @ Tampa Bay” (CBS)
Women 18-34: 0.8/4
Men 18-34: 1.0/6
Women 18-49: 1.0/4
Men 18-49: 1.3/7

“College Football: Hawaii vs. California in Australia” (ESPN)
Women 18-34: 0.16
Men 18-34: 0.46
Women 18-49: 0.16
Men 18-49: 0.49

Cable Rankings – Friday 08/26/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, August 19:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
73 41 KING OF THE HILL ADSM 8:00 PM 30 673 0.24
62 27 KING OF THE HILL ADSM 8:30 PM 30 751 0.28
37 10 CLEVELAND SHOW ADSM 9:00 PM 30 943 0.37
18 5 AMERICAN DAD ADSM 9:30 PM 30 1260 0.53
12 2 FAMILY GUY ADSM 10:00 PM 30 1515 0.71
7 1 FAMILY GUY ADSM 10:30 PM 30 1728 0.82
80 87 TREEHOUSE MASTERS APL 8:00 PM 61 636 0.13
70 77 TREEHOUSE MASTERS APL 9:01 PM 61 680 0.15
43 64 TREEHOUSE MASTERS APL 10:02 PM 61 883 0.18
36 69 ANDERSON COOPER 360 CNN 8:00 PM 60 947 0.16
57 80 CNN TONIGHT CNN 9:00 PM 60 790 0.14
51 82 CNN TONIGHT CNN 10:00 PM 60 810 0.14
17 33 BERING SEA GOLD DISC 9:00 PM 62 1276 0.26
75 71 BLUE COLLAR BACKERS DISC 10:02 PM 61 651 0.16
42 53 SNOW WHITE AND SEVEN DWARFS DISJR 7:00 PM 85 889 0.21
41 61 SO MUCH YOU CAN DO DISJR 8:25 PM 5 915 0.19
72 86 DOC MCSTUFFINS DISJR 8:30 PM 25 675 0.13
88 83 QUIET IS DISJR 8:55 PM 5 606 0.14
99 90 MILES FROM TOMORROWLAND DISJR 9:00 PM 25 569 0.12
100 78 DJ NIGHT LIGHT DISJR 10:25 PM 5 567 0.14
85 75 GOLDIE & BEAR DISJR 10:30 PM 25 613 0.15
92 79 DJ NIGHT LIGHT DISJR 10:55 PM 5 590 0.14
49 84 TEXAS FLIP AND MOVE DIY 9:00 PM 60 825 0.13
97 95 TEXAS FLIP AND MOVE DIY 10:00 PM 60 579 0.11
11 12 BUNK’D DSNY 8:00 PM 30 1540 0.33
3 8 GIRL MEETS WORLD DSNY 8:30 PM 30 1864 0.46
19 42 BIZAARDVARK DSNY 9:00 PM 30 1240 0.24
20 55 BIZAARDVARK DSNY 9:30 PM 30 1193 0.21
22 54 STAR VS FORCES OF EVIL DSNY 10:00 PM 30 1158 0.21
25 60 STAR VS FORCES OF EVIL DSNY 10:30 PM 30 1086 0.19
58 13 COLLEGE FOOTBALL PRIME: HAWAII / CAL IN AUSTRALIA (0.53 HH) ESPN 10:05 PM 223 782 0.32
48 32 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 840 0.26
39 23 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 927 0.29
31 19 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 30 1031 0.30
34 22 DINERS, DRIVE INS & DIVES FOOD 9:30 PM 30 970 0.29
54 45 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 799 0.24
56 44 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 791 0.24
1 68 THE O’REILLY FACTOR SPECIAL FOXNC 8:00 PM 60 2048 0.17
2 72 THE KELLY FILE SPECIAL FOXNC 9:00 PM 60 1910 0.16
8 81 HANNITY SPECIAL FOXNC 10:00 PM 60 1711 0.14
33 20 MOVIE DOWNLOAD: THE HEAT FX 8:00 PM 180 1004 0.30
86 97 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 609 0.11
84 85 FAMILY FEUD (HARVEY) GSN 10:00 PM 30 615 0.13
86 94 FAMILY FEUD (HARVEY) GSN 10:30 PM 30 609 0.11
24 63 BEACHFRONT BARGAIN HUNT RENOVATION HGTV 8:00 PM 60 1112 0.18
14 36 BEACHFRONT BARGAIN HUNT RENOVATION HGTV 9:00 PM 60 1359 0.25
13 28 HOUSE HUNTERS HGTV 10:00 PM 30 1456 0.28
9 25 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1603 0.29
40 48 ANCIENT ALIENS HIST 8:00 PM 60 923 0.23
23 21 ANCIENT ALIENS HIST 9:00 PM 63 1120 0.30
27 24 ANCIENT ALIENS HIST 10:03 PM 60 1075 0.29
83 100 HMM ORIGINAL MOVIE: J.L. FAMILY RANCH HMM 9:00 PM 120 617 0.05
50 59 NIGHTMARE NEXT DOOR ID 8:00 PM 60 818 0.20
51 65 NIGHTMARE NEXT DOOR ID 9:00 PM 60 810 0.17
61 57 KILLER CLERGY ID 10:00 PM 60 760 0.20
96 49 BRING IT! FAN CHAT LIF 8:00 PM 58 583 0.23
45 16 BRING IT SHORT LIF 8:58 PM 2 858 0.32
21 7 BRING IT! LIF 9:00 PM 62 1183 0.47
26 9 RAP GAME LIF 10:02 PM 62 1080 0.43
98 66 MOVIE LMN 8:00 PM 120 571 0.17
28 93 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1047 0.12
10 62 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1571 0.19
38 91 HARDBALL WITH C. MATTHEWS MSNBC 10:00 PM 60 936 0.12
32 39 FULL HOUSE NAN 9:00 PM 30 1017 0.24
35 30 FULL HOUSE NAN 9:30 PM 30 968 0.27
30 18 FULL HOUSE NAN 10:00 PM 30 1036 0.30
29 14 FULL HOUSE NAN 10:30 PM 30 1045 0.32
93 51 NFL GAMEDAY LIVE (0.40 HH) NFLN 8:00 PM 180 589 0.22
16 38 THUNDERMANS NICK 8:00 PM 60 1317 0.24
67 67 SHIMMER AND SHINE NKJR 8:00 PM 30 706 0.17
77 76 WALLYKAZAM! NKJR 8:30 PM 30 650 0.15
58 74 PEPPA PIG NKJR 9:00 PM 30 782 0.15
55 73 PEPPA PIG NKJR 9:30 PM 30 795 0.16
78 88 DORA AND FRIENDS NKJR 10:00 PM 24 648 0.13
91 70 LOVE THY NEIGHBOR OWN 9:00 PM 30 597 0.16
65 56 COPS SPIKE 8:00 PM 30 738 0.20
47 37 COPS SPIKE 8:30 PM 30 842 0.25
46 31 COPS SPIKE 9:00 PM 30 853 0.26
44 35 COPS SPIKE 9:30 PM 30 878 0.25
66 34 BELLATOR 160 MMA LIVE (0.46 HH) SPIKE 10:00 PM 135 725 0.26
71 58 KILLJOYS SYFY 9:00 PM 60 677 0.20
60 50 DARK MATTER SYFY 10:00 PM 60 762 0.22
95 52 2 BROKE GIRLS TBS 8:00 PM 30 587 0.21
68 40 2 BROKE GIRLS TBS 8:30 PM 30 705 0.24
15 11 BIG BANG THEORY TBS 9:00 PM 30 1323 0.37
6 6 BIG BANG THEORY TBS 9:30 PM 30 1758 0.52
4 4 BIG BANG THEORY TBS 10:00 PM 30 1855 0.58
5 3 BIG BANG THEORY TBS 10:30 PM 30 1782 0.59
53 26 TNT BIG PICTURE MOVIES: HOBBIT: AN UNEXPECTED JOURNEY TNT 8:00 PM 210 803 0.28
69 99 ANDY GRIFFITH SHOW TVL 8:00 PM 30 704 0.07
82 98 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 622 0.10
79 92 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 641 0.12
94 96 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 588 0.11
81 89 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 632 0.13
90 47 MODERN FAMILY USA 8:00 PM 30 600 0.23
75 43 MODERN FAMILY USA 8:30 PM 30 651 0.24
89 46 MODERN FAMILY USA 9:00 PM 30 603 0.24
74 29 MODERN FAMILY USA 9:30 PM 30 666 0.27
62 17 MODERN FAMILY USA 10:00 PM 30 751 0.31
64 15 MODERN FAMILY USA 10:30 PM 30 746 0.32

Source: Live+Same Day data, Nielsen Media Research

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