Friday Final Nationals: 'Superstore' Olympic Episode on NBC Ranks as TV's Most-Watched Friday Comedy Telecast in 12 Years

From NBC Sports Group (full press release): For Friday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 21.1 million viewers with an 12.3 household rating. The night was down 6 percent in viewership and down 7 percent in household rating from the second competition Friday in London 2012 (22.5 million viewers/13.2 household rating on August 10, 2012) when it had aired solely on NBC.

Top local markets for NBC Olympics coverage Friday night: Denver 18.5/35; Atlanta 15.2/25; Columbus 15.2/26; Washington DC 15.0/28; Richmond 15.0/24; Ft. Myers 14.8/24; Salt Lake 14.7/32; Minneapolis 14.7/30; San Diego 14.6/27; West Palm Beach 14.6/23

Half-hours for ‬“Rio 2016 Summer Olympics-Friday” and ‬“Superstore” on NBC were, as follows:

‪9:00-9:30 ‬
Household rating/Share: 11.5/22
Viewers: 19.684 million
adults 18-34: 3.3 rating/18 share
adults 18-49: 5.1 rating/21 share
adults 25-54: 6.6 rating/22 share

‪9:30-10:00
Household rating/Share: 12.5/23
Viewers: 21.815 million
adults 18-34: 4.0 rating/21 share
adults 18-49: 6.0 rating/23 share
adults 25-54: 7.7 rating/25 share

‪10:00-10:30
Household rating/Share: 11.0/21
Viewers: 19.120 million
adults 18-34: 3.7 rating/19 share
adults 18-49: 5.5 rating/22 share
adults 25-54: 6.9 rating/22 share

10:30-10:34
Household rating/Share: 9.6/19
Viewers: 16.523 million
adults 18-34: 3.2 rating/17 share
adults 18-49: 4.8 rating/19 share
adults 25-54: 5.9 rating/19 share

10:34-11:00 “Superstore”
Household rating/Share: 5.9/12
Viewers: 9.786 million
adults 18-34: 2.0 rating/11 share
adults 18-49: 3.1 rating/12 share
adults 25-54: 3.7 rating/13 share

The special Friday, Aug. 19 primetime “Superstore” averaged 9.7 million viewers – not only the series’ best ratings performance to-date but also ranking as the most-watched Friday comedy telecast on any network since 2004.

The show scored the highest 18-49 rating for a Friday scripted telecast on any network since Feb. 23, 2007 (3.0 for CBS’s “Numbers”), and was the highest-rated Friday comedy telecast on any network since 2005 in 18-49, with ABC’s “Hope & Faith” (3.0 in 18-49 on Jan. 14, 2005) and since 2004 in total viewers, also with “Hope & Faith” (10.829 million viewers overall on Feb. 6, 2004).

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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Friday, August 19, 2016
8-11	Network Average			2.0/4	2882	0.3/2	0.6/2	0.8/3
8:00	Shark Tank (r)	246	92	1.8/4	2693	0.3/2	0.5/2	0.7/3
9:01	What Would You Do?	244	91	1.8/3	2639	0.4/2	0.6/2	0.8/3
10:00	20/20	244	91	2.3/5	3313	0.3/2	0.6/2	0.9/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.5/5	3828	0.5/3	0.8/3	1.0/3
8:00	Big Brother 18 (s)	255	94	2.7/5	4343	0.8/5	1.3/6	1.6/6
9:00	Hawaii Five-0 (r)	254	94	2.1/4	3086	0.3/1	0.5/2	0.6/2
10:00	Blue Bloods (r)	251	92	2.7/5	4055	0.3/1	0.6/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			10.3/20	17668	3.3/17	5.0/20	6.3/21
9:00	Rio Summer Olympics (s)	242	94	11.6/22	20050	3.7/19	5.5/22	7.0/23
10:34	Superstore (s) (thru 11:02)	244	94	5.8/12	9674	2.0/11	3.0/12	3.6/12
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.9/2	1414	0.3/2	0.4/2	0.5/2
8:00	Masterchef (r)	254	94	0.9/2	1401	0.3/2	0.4/2	0.5/2
9:00	Masterchef (r)	254	94	0.9/2	1427	0.3/2	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.4/1	624	0.1/1	0.2/1	0.2/1
8:00	Masters of Illusion (r)	244	91	0.5/1	869	0.1/1	0.2/1	0.3/1
8:30	Masters of Illusion (r)	244	91	0.5/1	698	0.1/1	0.2/1	0.2/1
9:00	My Last Days (s)	244	91	0.3/1	465	0.1/1	0.1/0	0.1/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1729		0.6/2
7:00	La Rosa de Guadalupe			0.9/2	1568		0.5/3
8:00	Un Camino Hacia El Destino			1.1/2	1921		0.6/3
9:00	Tres Veces Ana			1.0/2	1726		0.6/2
10:00	Tres Veces Ana			0.9/2	1541		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.1/0	252		0.1/0
7:00	Mi Corazon es Tuyo			0.2/0	375		0.1/1
8:00	Cine Get Rich or Die Tryin’ (2005)			0.2/0	282		0.1/0
10:00	40 y 20			0.1/0	214		0.1/0
10:30	40 y 20			0.1/0	171		0.1/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.8/2	1514		0.6/3
7:00	Caso Cerrado: Edición Estelar			0.9/2	1430		0.4/2
8:00	Silvana Sin Lana			0.7/1	1229		0.5/2
9:00	Sin Senos Sí Hay Paraíso			0.8/2	1497		0.6/2
10:00	Señora Acero 3: La Coyote			1.0/2	1817		0.8/3

Sub-Demo Breakdowns – Friday 08/19/16

“What Would You Do?” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

“20/20” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Big Brother 18” (CBS)
Women 18-34: 1.0/6
Men 18-34: 0.6/4
Women 18-49: 1.5/7
Men 18-49: 1.0/5

“Rio Summer Olympics” (NBC)
Women 18-34: 3.9/19
Men 18-34: 3.4/20
Women 18-49: 5.6/21
Men 18-49: 5.4/23

“Rio Summer Olympics” (NBCSN)
Women 18-34: 0.15
Men 18-34: 0.20
Women 18-49: 0.20
Men 18-49: 0.28

“Superstore” (NBC)
Women 18-34: 2.0/10
Men 18-34: 2.0/12
Women 18-49: 3.1/12
Men 18-49: 2.9/13

“NFL Preseason: Miami @ Dallas” (NFL Network)
Women 18-34: 0.26
Men 18-34: 0.41
Women 18-49: 0.31
Men 18-49: 0.61

Cable Rankings – Friday 08/19/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Friday, August 19:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.*	D-No.*	Program	Net	Start	Dur	Vwrs*	A1849
64	21	KING OF THE HILL	ADSM	8:00 PM	30	687	0.26
65	20	KING OF THE HILL	ADSM	8:30 PM	30	676	0.27
49	11	CLEVELAND SHOW	ADSM	9:00 PM	30	796	0.34
29	7	AMERICAN DAD	ADSM	9:30 PM	30	1042	0.39
10	3	FAMILY GUY	ADSM	10:00 PM	30	1317	0.50
6	1	FAMILY GUY	ADSM	10:30 PM	30	1482	0.59
45	63	ANDERSON COOPER 360	CNN	8:00 PM	60	813	0.18
71	82	ANDERSON COOPER 360	CNN	9:00 PM	60	654	0.14
88	84	EIGHTIES	CNN	10:00 PM	120	544	0.13
35	56	ALASKAN BUSH PEOPLE	DISC	8:00 PM	60	943	0.20
9	18	ALASKAN BUSH PEOPLE	DISC	9:00 PM	60	1340	0.27
15	27	ALASKAN BUSH PEOPLE	DISC	10:00 PM	60	1223	0.25
53	38	SOFIA THE FIRST	DISJR	8:00 PM	25	766	0.23
50	26	SO MUCH YOU CAN DO	DISJR	8:25 PM	5	795	0.25
55	41	DOC MCSTUFFINS	DISJR	8:30 PM	25	746	0.23
59	46	QUIET IS	DISJR	8:55 PM	5	725	0.22
60	47	PJ MASKS	DISJR	9:00 PM	25	722	0.21
72	54	DJ NIGHT LIGHT	DISJR	9:25 PM	5	652	0.20
87	65	MICKEY MOUSE CLUBHOUSE	DISJR	9:30 PM	30	575	0.18
93	83	GOLDIE & BEAR	DISJR	10:30 PM	25	517	0.14
98	85	DJ NIGHT LIGHT	DISJR	10:55 PM	5	495	0.13
77	86	TEXAS FLIP AND MOVE	DIY	9:00 PM	60	633	0.12
92	89	TEXAS FLIP AND MOVE	DIY	10:00 PM	60	518	0.11
24	39	STUCK IN THE MIDDLE	DSNY	8:00 PM	30	1106	0.23
5	10	GIRL MEETS WORLD	DSNY	8:30 PM	30	1558	0.37
21	45	BIZAARDVARK	DSNY	9:00 PM	30	1153	0.22
20	58	K.C. UNDERCOVER	DSNY	9:30 PM	25	1162	0.19
21	59	DISNEY MICKEY MOUSE SHORT	DSNY	9:55 PM	5	1153	0.19
30	72	STAR VS FORCES OF EVIL	DSNY	10:00 PM	30	1002	0.16
39	81	STAR VS FORCES OF EVIL	DSNY	10:30 PM	30	910	0.14
73	78	LITTLE LEAGUE WORLD SERIES: GREAT LAKES-BOWLING GREEN KY / SOUTHWEST-SAN ANTONIO (0.43 HH)	ESPN	7:59 PM	133	642	0.15
56	42	DINERS, DRIVE INS & DIVES	FOOD	8:00 PM	30	738	0.23
63	33	DINERS, DRIVE INS & DIVES	FOOD	8:30 PM	30	715	0.24
51	36	DINERS, DRIVE INS & DIVES	FOOD	9:00 PM	60	790	0.23
67	61	DINERS, DRIVE INS & DIVES	FOOD	10:00 PM	30	659	0.19
57	44	DINERS, DRIVE INS & DIVES	FOOD	10:30 PM	30	731	0.22
1	76	THE O’REILLY FACTOR SPECIAL	FOXNC	8:00 PM	60	2042	0.15
2	80	THE KELLY FILE SPECIAL	FOXNC	9:00 PM	60	1791	0.14
3	60	HANNITY SPECIAL	FOXNC	10:00 PM	60	1741	0.19
75	53	BIG SCREEN MOVIE: JUMANJI	FRFM	6:15 PM	150	639	0.20
44	14	BIG SCREEN MOVIE: MATILDA	FRFM	8:45 PM	135	829	0.29
43	19	MOVIE DOWNLOAD: STAR TREK INTO DARKNESS	FX	8:00 PM	210	832	0.27
28	50	BEACHFRONT BARGAIN HUNT RENOVATION	HGTV	8:00 PM	60	1060	0.21
27	40	BEACHFRONT BARGAIN HUNT RENOVATION	HGTV	9:00 PM	60	1061	0.23
14	29	HOUSE HUNTERS	HGTV	10:00 PM	30	1225	0.24
18	37	HOUSE HUNTERS INTERNATIONAL	HGTV	10:30 PM	30	1182	0.23
42	48	ANCIENT ALIENS	HIST	8:00 PM	60	837	0.21
17	13	ANCIENT ALIENS	HIST	9:00 PM	63	1200	0.31
40	23	ANCIENT ALIENS	HIST	10:03 PM	60	904	0.26
95	99	HMM MOVIE: STRAIGHT FROM THE HEART	HMM	9:00 PM	120	506	0.07
54	52	THE PERFECT MURDER	ID	8:00 PM	60	758	0.20
52	69	THE PERFECT MURDER	ID	9:00 PM	60	781	0.17
47	73	PASSPORT TO MURDER	ID	10:00 PM	60	804	0.16
100	62	BRING IT! FAN CHAT	LIF	8:00 PM	58	487	0.18
61	22	BRING IT SHORT	LIF	8:58 PM	2	719	0.26
23	6	BRING IT!	LIF	9:00 PM	62	1116	0.42
32	9	RAP GAME	LIF	10:02 PM	62	971	0.38
83	66	MOVIE: THE WRONG BOYFRIEND	LMN	8:00 PM	120	594	0.18
89	75	MOVIE: LOST BOY	LMN	10:00 PM	120	532	0.15
31	90	ALL IN W/ CHRIS HAYES	MSNBC	8:00 PM	60	994	0.10
8	79	RACHEL MADDOW SHOW	MSNBC	9:00 PM	60	1355	0.14
34	88	HARDBALL WITH C. MATTHEWS	MSNBC	10:00 PM	60	944	0.11
97	31	RIDICULOUSNESS SSN8	MTV	10:31 PM	31	497	0.24
36	35	FULL HOUSE	NAN	9:00 PM	30	937	0.23
41	32	FULL HOUSE	NAN	9:30 PM	30	895	0.24
37	24	FULL HOUSE	NAN	10:00 PM	30	925	0.26
33	16	FULL HOUSE	NAN	10:30 PM	30	956	0.28
48	34	RIO SUMMER OLYMPICS (0.51 HH)	NBCSN	7:00 PM	300	801	0.24
16	5	NFL PRESEASON (LIVE): MIAMI / DALLAS (0.76 HH)	NFLN	8:00 PM	193	1212	0.46
11	25	NICKY, RICKY, DICKY & DAWN	NICK	8:00 PM	30	1301	0.26
12	28	NICKY, RICKY, DICKY & DAWN	NICK	8:30 PM	30	1299	0.25
99	98	WALLYKAZAM!	NKJR	8:30 PM	30	489	0.08
84	96	PEPPA PIG	NKJR	9:00 PM	30	585	0.09
78	87	PEPPA PIG	NKJR	9:30 PM	30	631	0.11
94	100	DORA AND FRIENDS	NKJR	10:00 PM	24	516	0.06
96	74	LOVE THY NEIGHBOR	OWN	9:00 PM	30	504	0.15
67	71	COPS	SPIKE	8:00 PM	30	659	0.17
70	68	COPS	SPIKE	8:30 PM	30	656	0.17
79	77	COPS	SPIKE	9:00 PM	30	624	0.15
66	64	COPS	SPIKE	9:30 PM	30	668	0.18
74	67	COPS	SPIKE	10:00 PM	30	640	0.17
62	51	COPS	SPIKE	10:30 PM	30	718	0.20
82	70	KILLJOYS	SYFY	9:00 PM	60	598	0.17
69	57	DARK MATTER	SYFY	10:00 PM	60	657	0.19
80	30	2 BROKE GIRLS	TBS	8:00 PM	30	621	0.24
76	43	2 BROKE GIRLS	TBS	8:30 PM	30	638	0.22
26	12	BIG BANG THEORY	TBS	9:00 PM	30	1094	0.34
13	8	BIG BANG THEORY	TBS	9:30 PM	30	1259	0.39
7	4	BIG BANG THEORY	TBS	10:00 PM	30	1387	0.47
4	2	BIG BANG THEORY	TBS	10:30 PM	30	1660	0.56
25	17	TNT BIG PICTURE MOVIES: OLYMPUS HAS FALLEN	TNT	8:00 PM	135	1104	0.28
46	15	TNT BIG PICTURE MOVIES: NATIONAL TREASURE: BOOK OF SECRETS	TNT	10:15 PM	165	812	0.28
58	91	ANDY GRIFFITH SHOW	TVL	8:00 PM	30	727	0.10
91	97	EVERYBODY LOVES RAYMOND	TVL	8:30 PM	30	522	0.09
85	93	EVERYBODY LOVES RAYMOND	TVL	9:00 PM	30	584	0.10
81	92	EVERYBODY LOVES RAYMOND	TVL	9:30 PM	30	599	0.10
89	95	EVERYBODY LOVES RAYMOND	TVL	10:00 PM	30	532	0.09
86	94	EVERYBODY LOVES RAYMOND	TVL	10:30 PM	30	581	0.10
19	49	NASCAR XFINITY RACE: FOOD CITY 300 (BRISTOL) (0.76 HH)	USA	7:50 PM	115	1179	0.21
38	55	NASCAR XFINITY POST (0.58 HH)	USA	9:45 PM	15	911	0.20

Source: Live+Same Day data, Nielsen Media Research

Friday Final Nationals: ‘Superstore’ Olympic Episode on NBC Ranks as TV’s Most-Watched Friday Comedy Telecast in 12 Years

Written by Douglas Pucci

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