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Friday Final Ratings: The Masters Gets a Tiger Woods-Infused Boost for ESPN

by Douglas Pucci April 9, 2018, 5:39 pm 2 Comments

The return of Tiger Woods as part of Masters golf competition helped boost coverage significantly.

An average of 3.9 million people watched ESPN’s telecast of the second round of the Masters Tournament on Friday, the most-viewed Friday at the Masters since 2013 and an increase of 50 percent over last year’s audience of 2.6 million, according to Nielsen Fast National data.

The second round, which aired from 3 p.m. until 7:45 p.m. ET, ranks as the third most-viewed Friday since ESPN began airing the Masters in 2008.

In addition to being up 50 percent over 2017’s Friday audience, the telecast also was up 28 percent over the audience of 3.1 million for the second round in 2016.

For its two days of Masters coverage, ESPN averaged 3.5 million viewers, up 46 percent from 2017 (2.4 million) and the highest two-day average since 2013 (also 3.5 million).

(Source: ESPN)

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Friday, April 6:

Once Upon a Time (ABC, 8:00 PM, 61 min.)
– 2.152 million viewers
– 1.4/3 HH
– 0.5/2 A18-49 (0.6/3 F18-49, 0.3/2 M18-49)
– 0.3/2 A18-34 (0.4/2 F18-34, 0.2/1 M18-34)
– 0.7/3 A25-54 (0.9/3 F25-54, 0.5/2 M25-54)

Marvel’s Agents of S.H.I.E.L.D. (ABC, 9:01 PM, 60 min.)
– 2.076 million viewers
– 1.3/3 HH
– 0.6/2 A18-49 (0.6/2 F18-49, 0.5/3 M18-49)
– 0.3/2 A18-34 (0.3/2 F18-34, 0.2/2 M18-34)
– 0.8/3 A25-54 (0.8/3 F25-54, 0.7/3 M25-54)

20/20 (ABC, 10:01 PM, 59 min.)
– 2.337 million viewers
– 1.6/3 HH
– 0.5/2 A18-49 (0.5/2 F18-49, 0.4/2 M18-49)
– 0.2/1 A18-34 (0.3/1 F18-34, 0.2/1 M18-34)
– 0.7/2 A25-54 (0.8/3 F25-54, 0.6/2 M25-54)

MacGyver (CBS, 8:00 PM, 60 min.)
– 6.676 million viewers
– 4.1/8 HH
– 0.8/4 A18-49 (0.9/4 F18-49, 0.7/4 M18-49)
– 0.4/3 A18-34 (0.5/3 F18-34, 0.3/3 M18-34)
– 1.2/5 A25-54 (1.3/5 F25-54, 1.1/5 M25-54)

Hawaii Five-0 (CBS, 9:00 PM, 60 min.)
– 7.973 million viewers
– 4.9/9 HH
– 0.9/4 A18-49 (1.1/4 F18-49, 0.8/4 M18-49)
– 0.5/3 A18-34 (0.5/3 F18-34, 0.4/3 M18-34)
– 1.5/5 A25-54 (1.6/5 F25-54, 1.3/5 M25-54)

Blue Bloods (CBS, 10:00 PM, 60 min.)
– 8.747 million viewers
– 5.5/11 HH
– 0.8/4 A18-49 (1.0/4 F18-49, 0.6/3 M18-49)
– 0.4/2 A18-34 (0.5/3 F18-34, 0.3/2 M18-34)
– 1.3/5 A25-54 (1.4/5 F25-54, 1.2/5 M25-54)

Taken (NBC, 8:00 PM, 60 min.)
– 3.010 million viewers
– 2.0/4 HH
– 0.4/2 A18-49 (0.5/2 F18-49, 0.4/2 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.7/3 A25-54 (0.8/3 F25-54, 0.6/3 M25-54)

Dateline NBC (NBC, 9:00 PM, 120 min.)
– 4.753 million viewers
– 3.1/6 HH
– 0.7/3 A18-49 (0.9/4 F18-49, 0.5/3 M18-49)
– 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
– 1.1/4 A25-54 (1.4/5 F25-54, 0.8/3 M25-54)

Masterchef Junior (Fox, 8:00 PM, 60 min.)
– 3.542 million viewers
– 2.1/4 HH
– 0.8/4 A18-49 (1.0/5 F18-49, 0.7/4 M18-49)
– 0.5/3 A18-34 (0.5/3 F18-34, 0.4/3 M18-34)
– 1.1/4 A25-54 (1.3/5 F25-54, 0.9/4 M25-54)

The Resident (RS) (Fox, 9:00 PM, 60 min.)
– 1.620 million viewers
– 1.0/2 HH
– 0.4/2 A18-49 (0.4/2 F18-49, 0.3/2 M18-49)
– 0.3/2 A18-34 (0.3/2 F18-34, 0.3/2 M18-34)
– 0.5/2 A25-54 (0.5/2 F25-54, 0.5/2 M25-54)

Dynasty (CW, 8:00 PM, 60 min.)
– 0.709 million viewers
– 0.5/1 HH
– 0.2/1 A18-49 (0.2/1 F18-49, 0.1/1 M18-49)
– 0.1/1 A18-34 (0.1/1 F18-34, 0.0/0 M18-34)
– 0.2/1 A25-54 (0.3/1 F25-54, 0.2/1 M25-54)

Jane the Virgin (CW, 9:00 PM, 60 min.)
– 0.534 million viewers
– 0.4/1 HH
– 0.2/1 A18-49 (0.3/1 F18-49, 0.1/1 M18-49)
– 0.1/1 A18-34 (0.2/1 F18-34, 0.1/0 M18-34)
– 0.2/1 A25-54 (0.3/1 F25-54, 0.1/1 M25-54)

La Rosa de Guadalupe (Univision, 7:00 PM, 60 min.)
– 1.496 million viewers
– 0.8/2 HH
– 0.5/3 A18-49

El Rico y Lazaro (Univision, 8:00 PM, 60 min.)
– 1.776 million viewers
– 0.9/2 HH
– 0.5/3 A18-49

Papa a Toda Madre (Univision, 9:00 PM, 60 min.)
– 1.590 million viewers
– 0.9/2 HH
– 0.5/2 A18-49

Por Amar Sin Ley (Univision, 10:00 PM, 60 min.)
– 1.596 million viewers
– 0.9/2 HH
– 0.5/2 A18-49

La Tierra Prometida (R) (UniMás, 7:00 PM, 60 min.)
– 0.457 million viewers
– 0.2/0 HH
– 0.1/1 A18-49

La Nina (UniMás, 8:00 PM, 60 min.)
– 0.512 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

La Tierra Prometida (UniMás, 9:00 PM, 60 min.)
– 1.255 million viewers
– 0.6/1 HH
– 0.4/2 A18-49

Nosotros Los Guapos (UniMás, 10:00 PM, 30 min.)
– 0.610 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

Nosotros Los Guapos (UniMás, 10:30 PM, 30 min.)
– 0.448 million viewers
– 0.2/0 HH
– 0.2/1 A18-49

Caso Cerrado: Edición Estelar (Telemundo, 7:00 PM, 60 min.)
– 1.499 million viewers
– 0.9/2 HH
– 0.4/2 A18-49
– 0.3/2 A18-34

José José: El Principe de La Canción (Telemundo, 8:00 PM, 60 min.)
– 0.897 million viewers
– 0.5/1 HH
– 0.3/2 A18-49
– 0.2/1 A18-34

Al Otro Lado Del Muro (Telemundo, 9:00 PM, 60 min.)
– 1.074 million viewers
– 0.6/1 HH
– 0.4/2 A18-49
– 0.2/1 A18-34

Enemigo Intimo (Telemundo, 10:00 PM, 60 min.)
– 1.335 million viewers
– 0.8/2 HH
– 0.6/3 A18-49
– 0.4/3 A18-34

What follows are the Live + Same Day rating results for the night’s select cable telecasts on Friday, April 6 (with the night’s cable ranks according to total viewers, household and demo ratings in parentheses):

Live PD Xtra (A&E, 8:00 PM, 6 min.)
– 1.065 million viewers (#22)
– 0.62 HH (#28)
– 0.36 A18-49 (#8)
– 0.30 A18-34 (#6)
– 0.46 A25-54 (#6)

Live PD (A&E, 9:00 PM, 180 min.)
– 1.900 million viewers (#5)
– 1.15 HH (#7)
– 0.60 A18-49 (#1)
– 0.45 A18-34 (#4)
– 0.82 A25-54 (#1)

Tanked (APL, 9:00 PM, 60 min.)
– 0.500 million viewers (#75)
– 0.29 HH (#79)
– 0.16 A18-49 (#62)
– 0.14 A18-34 (#48)
– 0.18 A25-54 (#62)

Anderson Cooper 360 (CNN, 8:00 PM, 60 min.)
– 1.121 million viewers (#19)
– 0.78 HH (#15)
– 0.19 A18-49 (#44)
– 0.10 A18-34 (#79)
– 0.25 A25-54 (#38)

Anderson Cooper 360 (CNN, 9:00 PM, 60 min.)
– 0.812 million viewers (#39)
– 0.59 HH (#32)
– 0.16 A18-49 (#62)
– 0.09 A18-34 (#85)
– 0.21 A25-54 (#50)

CNN Tonight (CNN, 10:00 PM, 60 min.)
– 0.770 million viewers (#43)
– 0.55 HH (#34)
– 0.17 A18-49 (#53)
– 0.09 A18-34 (#85)
– 0.22 A25-54 (#48)

Gold Rush: Parkers Trail (DISC, 9:00 PM, 60 min.)
– 2.086 million viewers (#4)
– 1.22 HH (#4)
– 0.43 A18-49 (#4)
– 0.20 A18-34 (#23)
– 0.70 A25-54 (#2)

Bering Sea Gold (DISC, 10:00 PM, 60 min.)
– 1.507 million viewers (#9)
– 0.87 HH (#13)
– 0.34 A18-49 (#10)
– 0.16 A18-34 (#34)
– 0.53 A25-54 (#3)

Stuck in the Middle (DSNY, 8:00 PM, 30 min.)
– 1.220 million viewers (#15)
– 0.71 HH (#17)
– 0.20 A18-49 (#38)
– 0.21 A18-34 (#19)
– 0.19 A25-54 (#56)

Bizaardvark (DSNY, 8:30 PM, 30 min.)
– 1.140 million viewers (#17)
– 0.68 HH (#22)
– 0.19 A18-49 (#44)
– 0.19 A18-34 (#25)
– 0.19 A25-54 (#56)

Masters Golf Tournament Second Round (Repeat) (ESPN, 8:00 PM, 180 min.)
– 1.048 million viewers (#23)
– 0.67 HH (#23)
– 0.32 A18-49 (#11)
– 0.26 A18-34 (#8)
– 0.37 A25-54 (#14)

Diners, Drive Ins & Dives (FOOD, 9:00 PM, 30 min.)
– 1.025 million viewers (#26)
– 0.65 HH (#26)
– 0.29 A18-49 (#18)
– 0.23 A18-34 (#15)
– 0.37 A25-54 (#14)

Tucker Carlson Tonight (FOXNC, 8:00 PM, 60 min.)
– 2.267 million viewers (#3)
– 1.49 HH (#3)
– 0.22 A18-49 (#32)
– 0.12 A18-34 (#67)
– 0.32 A25-54 (#23)

Hannity Special (FOXNC, 9:00 PM, 60 min.)
– 2.590 million viewers (#1)
– 1.73 HH (#1)
– 0.29 A18-49 (#18)
– 0.14 A18-34 (#48)
– 0.43 A25-54 (#7)

The Ingraham Angle (FOXNC, 10:00 PM, 60 min.)
– 1.562 million viewers (#8)
– 1.06 HH (#8)
– 0.17 A18-49 (#53)
– 0.07 A18-34 (#97)
– 0.27 A25-54 (#32)

Real Time with Bill Maher (HBO, 10:00 PM, 57 min.)
– 1.840 million viewers (#6)
– 1.18 HH (#6)
– 0.38 A18-49 (#6)
– 0.14 A18-34 (#48)
– 0.52 A25-54 (#4)

My Lottery Dream Home (HGTV, 9:00 PM, 30 min.)
– 1.485 million viewers (#10)
– 0.99 HH (#9)
– 0.28 A18-49 (#21)
– 0.14 A18-34 (#48)
– 0.33 A25-54 (#22)

House Hunters (HGTV, 10:00 PM, 30 min.)
– 1.416 million viewers (#11)
– 0.97 HH (#10)
– 0.32 A18-49 (#11)
– 0.16 A18-34 (#34)
– 0.39 A25-54 (#9)

House Hunters International (HGTV, 10:30 PM, 30 min.)
– 1.317 million viewers (#13)
– 0.91 HH (#11)
– 0.27 A18-49 (#24)
– 0.14 A18-34 (#48)
– 0.35 A25-54 (#19)

Rachel Maddow Show (MSNBC, 9:00 PM, 60 min.)
– 2.526 million viewers (#2)
– 1.70 HH (#2)
– 0.22 A18-49 (#32)
– 0.07 A18-34 (#97)
– 0.35 A25-54 (#19)

Last Word with Lawrence Odonnell (MSNBC, 10:00 PM, 60 min.)
– 1.769 million viewers (#7)
– 1.21 HH (#5)
– 0.16 A18-49 (#62)
– 0.05 A18-34 (#100)
– 0.26 A25-54 (#36)

NBA Regular Season New Orleans Pelicans at Cleveland Cavaliers (NBATV, 7:00 PM, 163 min.)
– 0.461 million viewers (#79)
– 0.30 HH (#78)
– 0.17 A18-49 (#53)
– 0.15 A18-34 (#39)
– 0.19 A25-54 (#56)

The Paynes (OWN, 9:00 PM, 30 min.)
– 0.512 million viewers (#73)
– 0.34 HH (#71)
– 0.13 A18-49 (#93)
– 0.09 A18-34 (#85)
– 0.19 A25-54 (#56)

Bellator MMA Live 196: Henderson vs. Huerta (PAR, 9:00 PM, 127 min.)
– 0.420 million viewers (#83)
– 0.24 HH (#86)
– 0.14 A18-49 (#74)
– 0.11 A18-34 (#74)
– 0.18 A25-54 (#62)

Josh Gates’ Destination Truth (TRAV, 9:00 PM, 60 min.)
– 0.654 million viewers (#57)
– 0.39 HH (#54)
– 0.13 A18-49 (#93)
– 0.09 A18-34 (#85)
– 0.19 A25-54 (#56)

Liga MX Tijuana vs. Atlas (UDN, 9:55 PM, 130 min.)
– 0.299 million viewers (#99)
– 0.18 HH (#99)
– 0.14 A18-49 (#74)
– 0.10 A18-34 (#79)
– 0.17 A25-54 (#72)

Marriage Boot Camp: Reality Stars (WETV, 9:00 PM, 65 min.)
– 0.538 million viewers (#72)
– 0.38 HH (#59)
– 0.20 A18-49 (#38)
– 0.13 A18-34 (#63)
– 0.24 A25-54 (#41)

Source: Live+Same Day data, Nielsen Media Research

Friday Final Ratings: The Masters Gets a Tiger Woods-Infused Boost for ESPN

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