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Friday Ratings: Alarmingly Lackluster Ratings for the Opening Ceremony for The Olympic Games Tokyo 2020

FRIDAY FAST AFFILIATE RATINGS

Friday 7/23/21 Fast Affiliate Ratings  

Total Viewers:
NBC: 10.44 million, ABC: 2.31, Fox: 2.04, CBS: 1.71, CW: 591,000

Adults 18-49:
NBC: 2.3 rating/19 share, Fox: 0.5/ 4, ABC: 0.3/ 2, CBS: 0.2/ 2, CW: 0.1/ 1

Under normal circumstances, any broadcast network would be happy with a nightly average of 10.44 million viewers and a 2.3 rating/19 share in adults 18-49. But because this is the long-awaited opening ceremony for the Olympic Games Tokyo 2020, that 10.44 million audience tally paled in comparison to the 26.5 million for the opening ceremony in 2016. Keep in mind, of course, that these are the fast affiliate ratings (which are time period based). But even an uptick in the Live+Same Day ratings won’t make much difference. Fasten your seatbelts…there is major audience erosion ahead.

Elsewhere, “WWE Friday Night Smackdown” on Fox was not negatively impacted by the opening ceremony of the Olympics. CBS’ pairing of “Secret Celebrity Renovation” (Viewers: #3, 2.10 million; A18-49: #4, 0.2/ 2 at 8 p.m.) and “Love Island” (Viewers: #4, 1.41 million; A18-49: #3t, 0.3/ 2 at 9 p.m.) could not compete. The CW featured the season-finale of “Charmed” (Viewers: #5, 678,000; A18-49: #5, 0.1/ 1) and “Dynasty” (Viewers: #5, 503,000; A18-49: #5, 0.1/ 1) from 8-10 p.m. Does anyone even know — or care — that these reboot dramas are still on the air. And the reminder of the evening were repeats.

Needless to say, it will not be easy for NBC Sports to positively spin the upcoming Summer Olympic ratings.

UPDATED 8/01/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Friday, July 23:

Secret Celebrity Renovation (CBS, 8:00 PM, 60 min.)
• Updated Live+Same Day: 2.250 million viewers, 0.21 adults 18-49 rating
• Live+3: 2.454 million viewers, 0.23 adults 18-49 rating
• Live+7: 2.486 million viewers, 0.23 adults 18-49 rating
• Gains: +0.236 million viewers (+10%), +0.02 adults 18-49 rating (+10%)

Love Island (CBS, 9:00 PM, 60 min.)
• Updated Live+Same Day: 1.469 million viewers, 0.28 adults 18-49 rating
• Live+3: 1.904 million viewers, 0.43 adults 18-49 rating
• Live+7: 2.030 million viewers, 0.48 adults 18-49 rating
• Gains: +0.561 million viewers (+38%), +0.20 adults 18-49 rating (+71%)

Summer Olympics Opening Ceremony (S) (NBC, 8:00 PM, 233 min.)
• Updated Live+Same Day: 11.977 million viewers, 2.68 adults 18-49 rating
• Live+3: 12.285 million viewers, 2.77 adults 18-49 rating
• Live+7: 12.300 million viewers, 2.77 adults 18-49 rating
• Gains: +0.323 million viewers (+3%), +0.09 adults 18-49 rating (+3%)

WWE Friday Night SmackDown (Fox, 8:00 PM, 120 min.)
• Updated Live+Same Day: 2.137 million viewers, 0.55 adults 18-49 rating
• Live+3: 2.442 million viewers, 0.65 adults 18-49 rating
• Live+7: 2.478 million viewers, 0.67 adults 18-49 rating
• Gains: +0.341 million viewers (+16%), +0.12 adults 18-49 rating (+22%)

Charmed (CW, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.428 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.666 million viewers, 0.18 adults 18-49 rating
• Live+7: 0.718 million viewers, 0.19 adults 18-49 rating
• Gains: +0.290 million viewers (+68%), +0.11 adults 18-49 rating (+138%)

Dynasty (CW, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.253 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.384 million viewers, 0.09 adults 18-49 rating
• Live+7: 0.431 million viewers, 0.11 adults 18-49 rating
• Gains: +0.178 million viewers (+70%), +0.06 adults 18-49 rating (+120%)

Disenando Tu Amor (Univision, 8:00 PM, 60 min.)
• Updated Live+Same Day: 1.401 million viewers, 0.41 adults 18-49 rating
• Live+3: 1.451 million viewers, 0.42 adults 18-49 rating
• Live+7: 1.458 million viewers, 0.43 adults 18-49 rating
• Gains: +0.057 million viewers (+4%), +0.02 adults 18-49 rating (+5%)

Si Nos Dejan (Univision, 9:00 PM, 60 min.)
• Updated Live+Same Day: 1.373 million viewers, 0.42 adults 18-49 rating
• Live+3: 1.438 million viewers, 0.45 adults 18-49 rating
• Live+7: 1.447 million viewers, 0.45 adults 18-49 rating
• Gains: +0.074 million viewers (+5%), +0.03 adults 18-49 rating (+7%)

La Hija Del Embajador (Univision, 10:00 PM, 60 min.)
• Updated Live+Same Day: 1.396 million viewers, 0.42 adults 18-49 rating
• Live+3: 1.482 million viewers, 0.44 adults 18-49 rating
• Live+7: 1.503 million viewers, 0.45 adults 18-49 rating
• Gains: +0.107 million viewers (+8%), +0.03 adults 18-49 rating (+7%)

El Inframundo, Supera tus Miedos P(UniMas, 8:00 PM, 120 min.)
• Updated Live+Same Day: 0.136 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.139 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.139 million viewers, 0.06 adults 18-49 rating
• Gains: +0.003 million viewers (+2%), +0.01 adults 18-49 rating (+20%)

La Reina Del Flow (UniMas, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.240 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.240 million viewers, 0.08 adults 18-49 rating
• Live+7: 0.240 million viewers, 0.08 adults 18-49 rating
• Gains: +0.000 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Exatlón Estados Unidos Season 5 (Telemundo, 7:00 PM, 120 min.)
• Updated Live+Same Day: 0.950 million viewers, 0.28 adults 18-49 rating
• Live+3: 0.951 million viewers, 0.28 adults 18-49 rating
• Live+7: 0.951 million viewers, 0.28 adults 18-49 rating
• Gains: +0.001 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

Hercai: Amor Venganza (Telemundo, 9:00 PM, 65 min.)
• Updated Live+Same Day: 1.301 million viewers, 0.41 adults 18-49 rating
• Live+3: 1.394 million viewers, 0.45 adults 18-49 rating
• Live+7: 1.399 million viewers, 0.45 adults 18-49 rating
• Gains: +0.098 million viewers (+8%), +0.04 adults 18-49 rating (+10%)

Cafe Aroma De Mujer (Telemundo, 10:05 PM, 55 min.)
• Updated Live+Same Day: 0.813 million viewers, 0.28 adults 18-49 rating
• Live+3: 0.988 million viewers, 0.35 adults 18-49 rating
• Live+7: 0.998 million viewers, 0.35 adults 18-49 rating
• Gains: +0.185 million viewers (+23%), +0.07 adults 18-49 rating (+25%)

CNN Special Report (CNN, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.465 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.514 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.538 million viewers, 0.06 adults 18-49 rating
• Gains: +0.073 million viewers (+16%), +0.01 adults 18-49 rating (+20%)

La Obsesion (P) (DSC ESP, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.049 million viewers, 0.01 adults 18-49 rating
• Live+3: 0.072 million viewers, 0.02 adults 18-49 rating
• Live+7: 0.072 million viewers, 0.02 adults 18-49 rating
• Gains: +0.023 million viewers (+47%), +0.01 adults 18-49 rating (+100%)

Tucker Carlson Tonight (S) (Fox News Channel, 8:00 PM, 60 min.)
• Updated Live+Same Day: 2.234 million viewers, 0.16 adults 18-49 rating
• Live+3: 2.347 million viewers, 0.17 adults 18-49 rating
• Live+7: 2.382 million viewers, 0.19 adults 18-49 rating
• Gains: +0.148 million viewers (+7%), +0.03 adults 18-49 rating (+19%)

My Lottery Dream Home Repack (HGTV, 8:00 PM, 30 min.)
• Updated Live+Same Day: 1.142 million viewers, 0.17 adults 18-49 rating
• Live+3: 1.282 million viewers, 0.19 adults 18-49 rating
• Live+7: 1.299 million viewers, 0.19 adults 18-49 rating
• Gains: +0.157 million viewers (+14%), +0.02 adults 18-49 rating (+12%)

Movie-LMN Acquired Premiere (LMN, 8:00 PM, 120 min.)
• Updated Live+Same Day: 0.314 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.363 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.374 million viewers, 0.07 adults 18-49 rating
• Gains: +0.060 million viewers (+19%), +0.02 adults 18-49 rating (+40%)

Andy Griffith (R) (MeTV, 8:00 PM, 30 min.)
• Updated Live+Same Day: 0.813 million viewers, 0.05 adults 18-49 rating
• Live+3: 0.836 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.837 million viewers, 0.06 adults 18-49 rating
• Gains: +0.024 million viewers (+3%), +0.01 adults 18-49 rating (+20%)

Engine Masters (Motor Trend, 8:00 PM, 30 min.)
• Updated Live+Same Day: 0.239 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.318 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.321 million viewers, 0.06 adults 18-49 rating
• Gains: +0.082 million viewers (+34%), +0.02 adults 18-49 rating (+50%)

Roadkill Garage (Motor Trend, 10:00 PM, 30 min.)
• Updated Live+Same Day: 0.240 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.316 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.323 million viewers, 0.05 adults 18-49 rating
• Gains: +0.083 million viewers (+35%), +0.01 adults 18-49 rating (+25%)

All In with Chris Hayes (MSNBC, 8:00 PM, 60 min.)
• Updated Live+Same Day: 1.057 million viewers, 0.08 adults 18-49 rating
• Live+3: 1.092 million viewers, 0.09 adults 18-49 rating
• Live+7: 1.092 million viewers, 0.09 adults 18-49 rating
• Gains: +0.035 million viewers (+3%), +0.01 adults 18-49 rating (+13%)

Rachel Maddow Show (MSNBC, 9:00 PM, 60 min.)
• Updated Live+Same Day: 1.913 million viewers, 0.12 adults 18-49 rating
• Live+3: 2.073 million viewers, 0.13 adults 18-49 rating
• Live+7: 2.075 million viewers, 0.13 adults 18-49 rating
• Gains: +0.162 million viewers (+8%), +0.01 adults 18-49 rating (+8%)

Last Word with Lawrence O’Donnell (MSNBC, 10:00 PM, 60 min.)
• Updated Live+Same Day: 1.087 million viewers, 0.06 adults 18-49 rating
• Live+3: 1.132 million viewers, 0.07 adults 18-49 rating
• Live+7: 1.134 million viewers, 0.07 adults 18-49 rating
• Gains: +0.047 million viewers (+4%), +0.01 adults 18-49 rating (+17%)

Nick’s Shorts Showcase (NICK, 8:00 PM, 9 min.)
• Updated Live+Same Day: 0.359 million viewers, 0.11 adults 18-49 rating
• Live+3: 0.367 million viewers, 0.12 adults 18-49 rating
• Live+7: 0.369 million viewers, 0.12 adults 18-49 rating
• Gains: +0.010 million viewers (+3%), +0.01 adults 18-49 rating (+9%)

Put A Ring On It (OWN, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.214 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.360 million viewers, 0.09 adults 18-49 rating
• Live+7: 0.370 million viewers, 0.09 adults 18-49 rating
• Gains: +0.156 million viewers (+73%), +0.05 adults 18-49 rating (+125%)

Surrealestate (SYFY, 10:00 PM, 60 min.)
• Updated Live+Same Day: 0.330 million viewers, 0.11 adults 18-49 rating
• Live+3: 0.493 million viewers, 0.14 adults 18-49 rating
• Live+7: 0.539 million viewers, 0.14 adults 18-49 rating
• Gains: +0.209 million viewers (+63%), +0.03 adults 18-49 rating (+27%)

90 Day Fiancé: Happily Ever After More to Love (TLC, 8:00 PM, 60 min.)
• Updated Live+Same Day: 0.521 million viewers, 0.11 adults 18-49 rating
• Live+3: 0.580 million viewers, 0.13 adults 18-49 rating
• Live+7: 0.589 million viewers, 0.13 adults 18-49 rating
• Gains: +0.068 million viewers (+13%), +0.02 adults 18-49 rating (+18%)

90 Day Fiance Hea: Fl (TLC, 9:00 PM, 25 min.)
• Updated Live+Same Day: 0.842 million viewers, 0.14 adults 18-49 rating
• Live+3: 1.074 million viewers, 0.19 adults 18-49 rating
• Live+7: 1.085 million viewers, 0.19 adults 18-49 rating
• Gains: +0.243 million viewers (+29%), +0.05 adults 18-49 rating (+36%)

Love In Paradise Discovery+ First Look (TLC, 9:25 PM, 67 min.)
• Updated Live+Same Day: 0.684 million viewers, 0.10 adults 18-49 rating
• Live+3: 0.882 million viewers, 0.13 adults 18-49 rating
• Live+7: 0.892 million viewers, 0.13 adults 18-49 rating
• Gains: +0.208 million viewers (+30%), +0.03 adults 18-49 rating (+30%)

Darcey & Stacey Pillow Talk (P) (TLC, 10:32 PM, 58 min.)
• Updated Live+Same Day: 0.474 million viewers, 0.06 adults 18-49 rating
• Live+3: 0.649 million viewers, 0.11 adults 18-49 rating
• Live+7: 0.665 million viewers, 0.12 adults 18-49 rating
• Gains: +0.191 million viewers (+40%), +0.06 adults 18-49 rating (+100%)

Ghost Adventures Repack (TRVL, 9:00 PM, 120 min.)
• Updated Live+Same Day: 0.197 million viewers, 0.04 adults 18-49 rating
• Live+3: 0.234 million viewers, 0.06 adults 18-49 rating
• Live+7: 0.242 million viewers, 0.06 adults 18-49 rating
• Gains: +0.045 million viewers (+23%), +0.02 adults 18-49 rating (+50%)

Love After Lockup (WETV, 9:00 PM, 60 min.)
• Updated Live+Same Day: 0.478 million viewers, 0.19 adults 18-49 rating
• Live+3: 0.920 million viewers, 0.39 adults 18-49 rating
• Live+7: 0.972 million viewers, 0.41 adults 18-49 rating
• Gains: +0.494 million viewers (+103%), +0.22 adults 18-49 rating (+116%)

Love After Lockup (S) (WETV, 10:00 PM, 12 min.)
• Updated Live+Same Day: 0.441 million viewers, 0.16 adults 18-49 rating
• Live+3: 0.825 million viewers, 0.32 adults 18-49 rating
• Live+7: 0.859 million viewers, 0.33 adults 18-49 rating
• Gains: +0.418 million viewers (+95%), +0.17 adults 18-49 rating (+106%)

Source: Nielsen Media Research

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