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Go Viral or Get Off Late Night

How Larry Wilmore's resistance to social media spelled the end for his Comedy Central show

From Campaign US: The late-night landscape lost one of its talk show occupants this week. “The Nightly Show with Larry Wilmore,” on Comedy Central, will exit on Thursday, replaced by Chris Hardwick game show “@Midnight” until a permanent replacement is found.

Naturally, the unceremonious cancellation of Larry Wilmore is a reflection — in large part — of the waning Nielsen ratings. The talker struggled with the smaller lead-in support from Trevor Noah, who replaced Jon Stewart as host on “The Daily Show.” Just 695,000 viewers were tuning in each night, on average, this season, which year-to-year is a loss of 25%, according to Nielsen. Lead-in “The Daily Show” has slipped by 37% (1.87 to 1.17 million). And both shows, perhaps, have suffered from the arrivals of higher-profile late-night hosts Stephen Colbert and James Corden on CBS and Jimmy Fallon and Seth Meyers on NBC. For more at Campaign US, click here

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