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Are you looking into transit advertising for your company but aren’t sure how common it is or if you should go with it? You are in luck.
Read on to discover just how common transit advertising actually is.
Transit Advertising: What Is It?
Transit advertising is a form of out-of-home (OOH) advertising that has anything to do with transportation or transportation services. OOH is a very effective form of advertisement that typically includes platforms like billboards and bus advertising. Transit advertising is the same idea, except it is typically found in subway stations, taxis, buses, or airports. When approached correctly, this form of marketing can be highly effective.
The Invention and Progression of Transit Advertising
When it comes to advertising, transit advertising is perhaps one of the earliest forms. It got its start on the backs and sides of carriages and in and around train stations. These ads have come a long way since then.
Back in the 19th century, transit ads were simple and uninvolved. Now, you can find ads like these that are digital, interactive, or, in some cases, 3-D. The best part is that it remains one of the most cost-effective forms of advertising available.
What are the Different Forms of Transit Advertising?
Choosing to use transit advertising is a good choice for any company wishing to get their brand in front of the general public. But there are a lot of options. It is important to know and understand all of them so that you and your marketing team can make the best decision in deciding which form to go with. Here are a few of the more popular ones.
First up is taxis. Transit ads can be placed on the signs that rest on top of taxis or in a wrap around the entire car. This is a great way to ensure that your ad will receive thousands of views every week since taxis notoriously spend their time in the most populated areas of larger cities.
Trains are one of the original forms of transit advertising, and it still holds up today. These ads are more commonly placed within the train station on pillars, benches, and various signs. Unlike other forms of transit advertising, these ads can be better targeted toward businessmen and women, and long-distance travelers as they are the ones who most often travel by train.
Buses are perhaps the most popular form of transit advertising. They are heavily utilized and seen in major cities. Placing a wrap on the outside of a bus will undoubtedly be seen by all types of commuters. Not just the ones who take the bus.
If you are looking to target cities like New York, Chicago, and D.C., you certainly want to place ads in their subways. These ads can be placed along the walls in the terminals or in the actual subway cars themselves.
Have you ever seen a mobile billboard? These are trucks with large digital signs on the back of them. The sole purpose of these trucks is simply to drive around heavily trafficked areas and be seen. This is a great way to utilize creative digital ads.
Airports are perfect places to reach a high volume of people. Many people spend a lot of time waiting around airports. Whether they just got to their gate early or are waiting for their next flight on a layover, they are typically a captive audience to ads. These ads could be large, small, digital, or non-digital.
Don’t forget about car wraps! If you are a company that utilizes vans or cars for your regular business operation, certainly put a wrap on them to give yourself the type of marketing that keeps on giving.
What are the Advantages of Utilizing Transit Advertising?
When you are building out your marketing campaign strategy. It is important to target specific demographics in specific ways. However, it is also important to try and get your brand in front of as many people as possible.
It Reaches a Broad Range of People
Transit advertising does a great job of getting your brand out in front of as many people as possible. While there are ways to target specific people groups within the world of transit ads, most of the time, it lends itself to the general public. So, make sure your ads are created with that in mind.
One of the biggest reasons to go with transit marketing is that it is very inexpensive for the amount of exposure it gives you. This makes it somewhat of a no-brainer.
It Has Options
Lastly, it has options. As you can see from the information above, there are plenty of different forms of transit advertising that you can go with. All of these forms have different advantages. So do your research and choose the one that best suits your company.
It Is Very Common
Needless to say, transit advertising is a very popular form of advertising, if not the most popular form. Every company can benefit from it. All you have to do is research the best form for you, create a strong ad campaign, and go for it!