It might be very challenging to maintain marketing strategies for multi-location businesses. Creating and managing regional and corporate strategies and goals and maintaining consistent brand identity across all the channels and location is a daunting task. Multi-location businesses need a complicated process of marketing. Such businesses need to create a comprehensive strategy that ensures maximum effectiveness of marketing opportunities to help increase revenues, sales, and return on investments. One way to do it is through survey campaign management.
To manage an effective marketing campaign that brings practical results, it is important to monitor the competitors’ online activities, insight on reviews and listings, stay updated, and engage customers to manage your brand easily. But what are the strategies that really help in doing all the things mentioned above? This article will guide you on how to create and manage marketing campaigns for multi-location businesses effortlessly.
Make Use of Artificial Intelligence
The easiest way of managing marketing campaigns for multi-location businesses is by making use of Artifical Intelligence. Technology has brought to us many softwares and tools that help us in marketing. Some examples are chatbots, text editors, Email extractors, etc. If you don’t want to create and manage hundreds of campaigns by hand, save you resources and stay competitive, at the same time, you can automate your multi-location marketing using automation software like Adplorer.
According to a recent survey, the most effective marketing tactic for multi-location businesses is email marketing. This tactic yields more than a 31% response rate which is higher than many other marketing campaigns. Some effective tips that will help you get even better results for your multi-location business through email marketing are given below:
- Offer an incentive or a sign-up discount to your customers for registering with their email addresses or for subscribing to your email address.
- Make your emails more personalized for your customers.
- Make a subject line that hits the pain point of your customers.
Create Location-Specific Web Pages and Social Media Pages
Because you have a multi-location business, creating location-specific web pages and social media pages will give you a better and more personalized outreach. Moreover, it will increase your credibility and will bring potential customers your way. This way, you will be able to reinforce the location-specific contact information of your customers.
When talking about social media marketing, this type of strategy helps a lot because people use social media to find the best services and products near them.
Do Not Ignore the Importance of Reviews
Some businesses consider customers’ reviews as a secondary thing in the marketing campaigns. According to a recent survey, 97% of the consumers check customers’ reviews before making a purchase, and 85% of them trust these reviews as recommendations from friends and family. Hence, ignoring the importance of testimonials is a folly that you may regret later.
Always Keep the Bigger Picture in View
If you are running a marketing campaign for a multi-location business, you need to focus on the bigger picture of your marketing campaign as well as your business. Have an insight into the data pulled from the analytics providers that include your Facebook, Instagram, Twitter, and other social media business platforms. Simultaneously, you need to keep a keen eye on the management of your business reputation. In this way, you will make sure that you see everything down to each individual location of your multi-location business.