eCommerce websites bring in a wide scope of optimization and there are several factors that help an eCommerce website to rank higher than normal sites. Among these multiple factors, the category pages are highly crucial for bringing more traffic, more sales, and attracting customers.
Category pages are the collection of multiple products that make the browsing, searching, and buying experience seamless for your customers. In this article, we will have a look at some important tips to optimize the category pages and get the maximum benefits for your site.
1. Metadata is important
Just like any normal web page’s SEO, category pages should also have proper metadata optimized with standard SEO services practice and top notch SEO companies (as seen at SEO company Chandigarh). Be it the title of the page, meta description, or keywords, make sure everything is precisely written and optimized. If you are running your site on CMS like WordPress, then you can use any free SEO plugin to optimize the metadata for your pages.
Make sure you are targeting your main keywords in the metadata and the page structure is optimized with schema markup. A highly organized page has greater possibilities of ranking in the search results.
2. Make maximum use of headings
You have got the option from H1 to H6 heading tags that you can use to organize your content in the best readable way. Follow a proper hierarchy while organizing your content and don’t overdo the subheadings and use only where they are required.
Put the main keyword in the H1 heading tag and utilize the other h2 and h3 subheadings into writing more meaningful information that will help the buyers. Don’t waste the space for writing too fancy stuff like ‘exclusive stuff’ or ‘newly added’. Make the maximum use of these headings tags.
3. Also include text in category pages
Many eCommerce shop owners rarely put any text on their category pages and the pages are only stuffed with products and different variants. To gain maximum traction from your SEO benefits, put some text on the category pages where you can place your primary keywords and LSIs.
Be it a short text of 100 words, but make that crisp, to the point, and SEO-friendly to gain the maximum benefits from that section. Avoid putting text on images as bots find it difficult to understand the exact context of images and what they are describing.
4. Link text on category pages
While hyperlinking, make sure you are utilizing the relevant product names or targeted keywords. As much as possible, avoid hyperlinking plain words like next, upcoming products, and more. And in a situation when you have to use such keywords then add your targeted keywords with it. For example, instead of writing next, write the next diamond collection, and so on.
If you have a button that opens up the additional information about a product, then remove that button and hyperlink that information to the product name. These links help you in better indexing of products.
5. Category navigation
Keep the eCommerce site’s category navigation as simple as possible. It should be seamless for users to navigate from one product to another product or from one sub-category to another sub-category. The easier the navigation, the more sales you will make.
If you are using dropdown filters to sort the products, then make sure you are using all your important keywords in the dropdown menu. It’s the best way to place your keyword and get the highest benefit from them.
These were the top tips to optimize eCommerce category pages and these tips will surely boost your search rankings and drive more traffic. If you don’t have an in-house team for this, you can always hire a good eCommerce SEO company to get your site optimized.