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A blog is a piece of digital real estate that can bring you a healthy income. But firstly, you need to build out the content on your site and increase its domain authority (DA). If your blog posts are not landing on the first page of Google, it’s likely they’ll never get seen.
So, how do we promote a blog post for maximum exposure?
Thankfully, there are many free platforms to share blog content across including Twitter, Facebook, Medium and more which we’ll go into in this article. Alongside sharing the actual post, you need to ensure its SEO optimized to keep on the right side of Google. Let’s take a look at 5 easy ways to promote a blog post.
1. Post Across Social Media
This is the most obvious way to get more eyes on your blog posts. As a blogger, you should be building an audience on social to share your content with and promote products to.
Pinterest is a social platform every blogger needs to be on. For every blog post you write, you should create 2 – 4 pins which you put out over a few weeks. When readers click on your pin, they get taken to the post on your blog. It’s a good idea to share your posts on Facebook and Twitter also. But Pinterest pins last 1,680 (3.5 months) longer than a Facebook post, meaning you get way more exposure for your article.
2. Promote Via Viral Content Bee (VCB)
Viral Content Bee is a free platform allowing you to put your content in front of social media influencers who may share it. Once signed up, you can link your Pinterest, Twitter, LinkedIn and Facebook accounts and upload your content to get shared.
VCB works on a points system, where you share other content for points. When you earn a certain amount of points you can put a blog post onto the platform, where it can be seen and shared. VCB is an effective free way to generate more traffic and leads for your website.
3. Answer Questions on Quora
Quora is a massive question and answer site which has over 300 million active monthly users. People go there for answers and inspiration, which is why it’s a great place to promote your blog posts. Use an automatic tool like sentence rewriter – seo tools centre, to speed up your question answering process on Quora.
Just Set up an account on Quora and search for questions relating to your blog post.
If your post is about Instagram marketing, check questions where people ask how to build a follower count for example. Answer the question yourself and at the end of the text, link to your post with anchor text like ‘’read more here’’.
4. Build Backlinks to Your Post
Getting backlinks to a blog post, signals to Google that your post is of high quality. This can be tricky to achieve as a new blogger, but not impossible. Some ways to get backlinks to your post include;
Create an ultimate guide or list post
If you create a guide or post on one subject and literally answer every single question, people will link to it.
Add engaging infographics to your article
Everyone loves an infographic. Get a professional one made for your article cheaply on Fiverr or create it free on Visme. Next, contact blogs in the same niche and ask if they’d like to use your infographic. If they say yes, you can link the infographic back to your post.
Publish ‘’skyscraper’’ content
This technique involves finding a popular article, writing a better article and contacting people who link to it to try and get them to link to your new, improved article. Try powerful marketing tools like Semrush, Ahrefs, Majestic and SEOMagnifier – rewriter to create the engaging content for semantic indexing.
5. Optimize Your Blog Post for Search
One of the best ways to promote a blog post and get it seen is by optimizing it for SEO (search engine optimization). Only the best content gets onto the first page of Google for each keyword search. And the one thing all the first page articles have in common is great SEO. Follow these steps to ensure your blog post is optimized for search;
Keywords are what people search for in Google to find answers. Add your keyword naturally throughout your article
A clickable title under 55 characters
Choose a title that is easy to understand for search engines and click worthy for readers
SEO friendly URL
In WordPress, the URL is found directly below the title box at the end of the content. Shorten it to look neater in the search bar
Well formatted text with H1, H2 and H3 title tags
Google and readers will appreciate well organized text that is easy to read and broken up into small paragraphs
Add images with relevant title and meta descriptions
Images help break up text and add visual interest
Provide a meta description with keyword
The main meta description is the snippet of text that appears directly under the title in search
To promote your blogs posts, you need to be using a multi-pronged approach. Follow the methods mentioned above and you will get some decent traffic to your articles. Increasing blog traffic is a never ending game. Work at staying consistent with your posting schedule and continually building your blogs authority. Follow Remote Work Rebels to learn about remote working and building passive income.