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An Instagram account can’t be successful without a compelling bio that converts. The 150 characters allow you to welcome your visitors and tell them your brand story. So, how to take advantage of the little space?
You can add vital information like your contact information and a link to your website. Always have a keyword-rich description that tells your story. You can also make it visually appealing by including emojis, symbols, and characters.
In this article, we will share proven tips for writing a compelling Instagram bio that conveys your brand’s value. We’ll also discuss some Instagram growth hacks that will turn your visitors into followers and loyal customers.
Why your Instagram bio matters
What would be your message if you were given a free billboard in Times Square to advertise your brand/services? Think of your Instagram bio as a free mini billboard. So it is essential to show your creativity while filling the little space.
Keep your bio concise while telling people who you are and what you do. Instagram allows you to put a link in your Instagram bio to your website and increase traffic. Never leave the space vacant because you can direct all your Instagram followers to your website and make conversions.
Here are the most common mistakes that beginners make while writing an Instagram bio:
- Most small businesses do not want to appear too “salesy,” so they give little to no information about what they do. Being vague about your brand, products, or services is a turn-off for potential customers and raises suspicions about the legitimacy of your business.
- Giving out too much information. Most visitors glance over the bio for a few seconds and move on, so you have to make your bio easy to read and go straight to the point.
Qualities of a good Instagram bio
Your bio can make or break your business. You only get a few seconds to make a lasting impression on visitors before they get bored and leave your page. So how do you write a good Instagram bio? Here are some qualities of a compelling bio.
- Write a short and direct bio: It can be tempting to “oversell” yourself, but less is always more.
- Use target keywords: Instead of filler words, use keywords that accurately describe your brand and services. Relevant keywords will also improve your ranking in Instagram searches.
- Be creative: You can spice up your bio with emojis and symbols. Also, use white space to break up the text. For example, if you own a bookstore, instead of writing “books,” you can use a symbol, character, or an emoji to convey the message.
- Always include a call-to-action: Your CTA can be a link directing visitors to your website, promoting a video/article, or following you on your other social media channels.
How to write a winning bio for Instagram
Your bio should have a clear goal. Are you trying to grow your following or maintain an existing audience? The answers to the questions will determine how your bio should look like. So let’s dive deep into the main section and learn how to create a killing bio that converts.
1. Have a bold headline
Your headline should be bold, direct, and self-descriptive. It should also contain keywords that describe you and your products and services. Your headline must be engaging in piquing people’s interest to know more about you. Most celebrities and influencers use their names as headlines. But unless you are a household name, it is better to use a word/tagline that describes what you do. For example, if you own a food business and you’re writing an insta bio for the business account, your slogan must be related to food. You can simply write “Digital Marketing Expert” if you offer digital marketing services.
2. Use keywords in your descriptions
Many search engines consider your IG bio when ranking results for users. So ensure your descriptions include relevant keywords or phrases to improve your online visibility and generate traffic. Also, creating engaging descriptions make people want to know more about you.
3. Don’t forget your CTAs
You must be direct with what you want from your followers instead of pasting links and leaving people to figure it out. A call to action should be specific. For example, “Sign up for my newsletter” or “ Click here to order my new book now!”
4. Update your bio
Your bio should always reflect any recent changes or developments in your business. It is because an up-to-date bio helps you develop a deeper relationship with your existing audience and appeal to new followers. So let your following know anytime you release a new book, offer promos, or tweak your services by stating it in your bio.
How to boost your Instagram bio to maximize conversion
You can have a million followers, but it won’t matter if none becomes a customer. Ultimately, you want to see results. For example, if you’re creating an Instagram bio for a clothing store, your main goal would be to get more orders. So how do you leverage the power of your Instagram bio to boost conversions? Here is how to do it.
1. Cater to your customers’ needs
People follow brands/businesses on Instagram for a reason. But remember that you can’t be everything to everyone if you are serious about using your bio to boost conversions. Your bio should be tailored to your ideal customer, so you must find out who they are before creating your bio. Who is your target audience, and where do they live? What age group loves your content, and what are they looking for in your product/service? Knowing these answers will guide you to what you should include or exclude in your bio.
For example, if your ideal IG followers browse portfolios and prefer to book an appointment. You must include a link to your portfolio and a sign-up sheet in your bio.
2. Make an offer they can’t refuse
Everybody loves free things, and so do your followers. You should include a juicy deal in your bio to increase your Instagram-driven sales. For example, if you’re creating a bio for musicians on Instagram, you can offer autographed merch for people who follow your account and buy your album. Or, if you are making an attractive Instagram bio for a business, you can offer a free e-book of all your top marketing secrets for people who sign up for your newsletter and follow your account. Give the deal a catchy title and highlight it in your bio.
Allow your brand’s personality to shine through instead of sticking to formal business lingo. Don’t be afraid to crack a short joke to pull visitors’ attention to your content.
First impressions matter, and you must ensure you create a good and lasting impression on your potential customers. One way to make a statement on Instagram is to have a compelling bio. Your Instagram bio is your elevator pitch to impress your visitors or be completely ignored. Keep your bio short and cute. We hope our tips boost your following and increase conversion rates.