How Website Migration Helps Your SEO Strategy

Are you considering website migration? You can migrate by moving to a new domain name, improving content, changing the URLs of all the pages on your site, and even switching from HTTP to HTTPS protocol. Whatever the reason, website migration is a crucial feature to improving your SEO strategy and user experience.

Better Navigation and User Experience

Customers now place more value on simplicity and ease when navigating websites. After website migration, your users will have a fantastic experience whenever they visit your site, improving the general usability and navigation. When users can use your site with no issues, they are likely to stay longer on it or even come back later. More time spent on your site is one of the most critical ranking factors to determine where to rank you in its search results pages (SERPs). Your site will be intuitive, easy-to-use, and good-looking across all devices.

Speed and Performance

Website migration helps boost the speed and performance of your site, thus enhancing the user experience. Implementing a content delivery network (CDN) after a website migration enables you to speed upload times and maintain a good user experience, which can positively affect your website’s SEO strategy. Google favors websites that load quickly and provide a better user experience. Server-side optimization can also improve the display of your content on search engine results pages (SERPs). An optimal site has better conversion rates, increased sales, more time spent, and search engine rankings.

Technical Optimization and Security

Website migration improves technical optimization, such as URL parameters and page titles. Technical optimization makes it easier for search engines to crawl your site and content and index it properly on their search results pages. If you’re migrating from an HTTP to HTTPS, you also get to improve the security on your website, which is a ranking factor in Google’s algorithm.

SSL certificates ensure ‌your site is secure and can help boost your Google ranking. An efficient redirect strategy is crucial when migrating your website to a new domain. The redirect strategy will help your site keep its existing rankings in search engines and maintain link equity by mapping old URLs to new ones. Also, the cleaner the code of your new website is, the better it will be for crawlers to index and rank it appropriately on SERPs.

Mobile Optimization

With most users accessing content from mobile devices, you need to ensure that your site is mobile-friendly. You’ll optimize your website for mobile devices through website migration, thus giving users a great experience when reading or browsing through from their smartphones or tablets. Google prioritizes mobile-first indexing when ranking sites, so having a responsive design through migration is critical to your SEO strategy. Website migration helps optimize your site for mobile users by identifying any issues affecting their experience on mobile. It also ensures that the site loads fast and smoothly on all devices.

More Engagement and Traffic

The best way to boost engagement and traffic on your site is to improve user experience, thus allowing quick users to access the information they need as quickly as possible. Besides making it user-friendly, website migration enables you to identify opportunities to boost user retention through product discovery and personalization tools such as search auto-complete and related products. Website migration ensures that you resolve all issues affecting your search engine rankings, thus increasing traffic to your site and boosting engagement rates.

Get Expert Website Migration Services Today

Website migration is a risky process. Sometimes, it leads to a drop in website performance and traffic. However, if done correctly, website migration can benefit your website’s search engine optimization (SEO) strategy. Luckily for you, expert website migration services from RCCO can help you out. With the help of these professionals, you will see a positive impact on your search engine optimization campaign after a successful website migration.