Posted in:

Improve Your Lead Qualification and Email Marketing Processes With AI 

© by Image courtesy of Wikimedia Commons

As AI technology develops and improves over time, businesses all over the world have been racing to learn the capabilities of AI and harness its powers to enhance their marketing and sales strategies. The rapid growth and acceptance of AI tools has allowed both small and large businesses to automate important yet mundane and repetitive tasks to achieve growth and scalability like never before. The extensive time and strenuous effort once required to schedule meetings, answer questions and nurture relationships with leads, and craft effective emails can now be taken over by automated machines, allowing sales and marketing teams to focus on more important tasks that will help companies meet their business goals. 

While business leaders acknowledge the importance of AI marketing tools like Exceed and have high regards for the technology, they often have insufficient knowledge about its capabilities, disallowing them from harnessing the powers of automation for their businesses. According to this study from the Marketing Artificial Intelligence Institute, 50% of business leaders admitted to having a basic understanding of AI technology and their implications. 

In order to close the knowledge gap, we have decided to outline how business leaders can utilize AI to enhance their email marketing process and improve their open rates, response rates, and overall conversions. By sharing this knowledge and educating leaders on the capabilities of AI, both consumers and business owners can benefit – the former receiving relevant and helpful marketing material suited for their needs, and the latter utilizing their scarce resources to reach the right consumers.

Scaling The Process of Getting To Know Your Customers  

As technology improves and becomes sophisticated, consumers also evolve alongside it. Consumers now expect businesses to understand their personal needs, and will reject communications from those who do not conform to their expectations. Businesses understand that the way to succeed in today’s market is to develop relationships with customers, and one of the ways they achieve this is through personalization. 

Personalization allows businesses to connect with customers and show them that they do not see them simply as sources of revenue. Ideally, a business would be able to understand each of its customers and their desires so that they can offer the most relevant and useful information and products. However, executing this at scale is incredibly difficult, as most businesses do not have the manpower and time to devote to this task. 

With the use of AI technology, marketing and sales teams will be able to craft personalized emails to leads that do not simply sound like routine emails. AI tools can help craft the emails in a way where leads will not only feel that the conversation is a priority, but also one that truly cares about their needs and wants. They can also allow you to keep in touch with leads who have gone unresponsive, or never responded for various reasons, communicating with them and providing them the proper guidance and information necessary to move them along the buyer’s journey. 

Enhancing Your Business’s Lead Qualification Process

According to this study, the optimal number of sales emails necessary to qualify a lead is five. Expecting a member of the sales and marketing team to maintain tens of hundreds of conversations with leads is overwhelming and unrealistic. Even if they want to dive into conversations with each and every lead, they won’t ever know if they are wasting their time with leads who will never be interested in purchasing their products. This can be discouraging, since the time that was invested in one disinterested lead could have been better used to interest another lead who was on the fence and would have been influenced to purchase had there been more guidance and nurturing.

Organizations have been able to scale the number of meaningful conversations without increasing expenses of additional employees by utilizing automation and AI. With automation and AI to bear the heavy weight of contacting, nurturing, and distinguishing interested leads from disinterested ones, marketing and sales teams are able to focus on having deeper conversations with qualified leads, which lead to more closed deals and increased revenue. 

Understand Your Business Needs To See Which Tools Are Right For You

There are many AI tools that complement marketing and sales teams and allow them to achieve their business goals faster and smarter. Exceed is just one of many tools that allow business leaders to solve their business problems and scale their communications without breaking the bank. It can help your business improve its email marketing by helping you craft and automate personalized emails at scale, and enhance your lead qualification by nurturing interested leads and weeding out uninterested ones.

Learn how Exceed can help you achieve your business goals at scale here.