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It’s Time to Cancel Pilot Season

The Latest Mr. Television Column at Campaign US

One of the challenges the broadcast networks face is shaking off antiquated traditions. What worked in the past may not necessarily be the best way forward. But getting network to embrace change is not easy.

As the way audiences consume content continues to evolve, digital platforms like Netflix, Hulu and Amazon, and the cable nets before them, set their own rules. For example, cable and digital feel no pressure to to start their new TV seasons the third week of September, when everything on the broadcast nets — new and returning — seems to premiere around the same time. They don’t have to gut the airwaves with new product in first quarter for midseason. They don’t have a certain number of hours of programming in primetime in need of original fare or a set number of episodes per show each season.

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