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Jason Kulpa Shares Preemptive Strategies to Save a Struggling Business 

Not every business is fortunate enough to grow continuously in the real world. In some cases, problems can accumulate to a point where it may be challenging to continue, leading to bankruptcy. However, some steps can lead you to revive your business if done right. The following are some preemptive strategies from Jason Kulpa that you can implement if you find your company in this situation.

The most important thing to do is to identify the problem. You need to go back and look at the times when your business was making more sales and profits. Understand the factors affecting the business, such as the arrival of a new competitor or changes in customer trends. The faster you narrow down the reasons for facing setbacks, the more you will be able to focus on its revival.

Build a Relationship with Customers and Find What They Want 

Marketing your business at the right time is vital to save a struggling business. There are many avenues to do so such as TV and newspaper, but the one that has proved the most efficient and cost-effective is digital marketing. Developing relationships through social media is a great strategy to rebuild your business.

Seek Advice from Successful Entrepreneurs 

If they are doing well, entrepreneurs operating in other businesses can still provide a good source of guidance in rebounding from setbacks. Analyze what they are doing differently that they are still able to thrive and grow their brand. In addition, implement those strategies and keep working towards growth, because if your competition can do it, so can you.

Restructure Your Business Model 

Restructuring your business model may seem like a daunting challenge, but it is crucial to do so for the sake of reviving your business. It is important to evaluate whether a fundamental problem or error is preventing you from growing. Once you have identified this component, then seek ways to reshape your business model to ensure it does not continue to be a setback as you try to revive your business.

Cut Costs as Much as You Can 

No one likes to shrink their business, but sometimes it becomes necessary. With this fact in mind, look at parts of your business in which you can slim down on costs. Start with a sheet and record all expenses your business is incurring, evaluate each line item, and determine which ones are necessary for you to keep operating. The more you slim down on the costs, the more resources you have to invest in other significant areas in your business revival efforts.

No business manager wants to face the prospect of bankruptcy, but if such a situation does occur in your case, have the aforementioned strategies and adjustments in place. The better you are at adapting to the situation and implementing these strategies, the better you can preemptively save your business from bankruptcy. As you plan out your annual strategy with your team, consider implementing these key strategies for this scenario.

About Jason Kulpa:

Jason Kulpa is a serial entrepreneur and the Founder and CEO of, San Diego’s Fastest Growing Business multi-year award winner, and a Certified Great Place to Work multi-year winner. Mr. Kulpa is a San Diego’s two-time winner of the Most Admired CEO Award of the San Diego Business Journal and also a semi-finalist for the Ernst and Young Entrepreneur award. Under Mr. Kulpa’s leadership, in 2018, his teams volunteered at over 24 events and worked side-by-side to improve the San Diego community. They hosted a gala dinner benefiting individuals with autism, cheered on Special Olympic athletes as they broke their records on the track, and brought school supplies and cold-weather gear to students impacted by homelessness. Jason’s mission is to bring awareness, support, and inclusion for special needs causes.