Mixed Results for Trio of New Thursday Network Series

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THURSDAY, FEBRUARY 2, 2017

Household Rating/Share
CBS: 5.5/ 9, ABC: 4.8/ 8, NBC: 3.3/ 5, Fox: 2.2/ 4, CW: 1.0/ 2

-Percect Change from the Year-Ago Evening:
CBS: no change, ABC: – 6, NBC: – 8, CW: -29, Fox: -65

-Winners:
“The Big Bang Theory” (CBS), “Superior Donuts” (CBS), “Grey’s Anatomy” (ABC), “Mom” (CBS), “Chicago Med” (NBC)

-Losers:
“Superstore” (NBC), “Powerless” (NBC), “My Kitchen Rules” (Fox), “Riverdale” (CW), “Training Day” (CBS)

Ratings Breakdown:
The results were mixed for the trio of new network series debuting last night. CBS sitcom “Superior Donuts,” as expected, topped the three with a time period winning 6.8 rating/11 share in the household overnights at 8:30 p.m. (out of a 9.7/16 for the highest rated show of the evening, “The Big Bang Theory” – 9.7/16 at 8 p.m.). Comparably, this was 19 percent above year-ago time period occupant “Life in Pieces” (5.7/ 9 on 2/04/16), and the overnight retention out of “The Big Bang Theory” was respectable at 70 percent. “Superior Donuts” was also up by double-digit percentages from regularly scheduled “The Great Indoors.”

This Monday, “Superior Donuts” debuts in the Monday 9 p.m. half-hour into relocated “2 Broke Girls” at 9:30 p.m. But why pair something new and potentially promising with a similar looking series that is fading fast?

Just wondering: Am I the only one who thought of “Chico and the Man” while watching this pilot episode of “Superior Donuts”?

The second sitcom to debut was NBC’s “Powerless,” a parody of these superhero action/adventures, which lived up to its title with a mere 2.1/ 3 in the household overnights at 8:30 p.m. Comparably, this slipped by 19 percent by already modest “Superstore” at 8 p.m. (#4: 2.6/ 4), which is so worthy of a larger audience. The two sitcoms, on average, were no stronger in these overnights than failed year-ago time period occupant “You, Me and the Apocalypse.”

Also launching was CBS action/adventure “Training Day,” based on the 2001 theatrical of the same name, at a last-place 3.2/ 6 at 10 p.m. Comparably, this was 11 percent below the week-ago series-finale of medical drama “Pure Genius” (3.6/ 6 on Jan. 26). It was 20 percent below year-go occupant “Elementary” (4.0/ 7 on 2/04/16). And it dipped by 26 percent from lead-in “Life in Pieces” (4.3/ 7 at 9:30 p.m.). Considering most new series drop in the vicinity of 10 to 20 percent in week two, I would not get too used to “Training Day.”

First in the 10 p.m. hour was ABC’s “How To Get Away With Murder” at a modest 3.5/ 6, followed by “The Blacklist” on NBC at a 3.4/ 6.

Also on CBS last night was “Mom” at a dominant 5.8/ 9 in the 9 p.m. half-hour. Competing “Chicago Med” on NBC, meanwhile, built by a hefty 90 percent out of aforementioned “Powerless” at 8:30 p.m.

ABC opened the evening with a typically solid 6.0/10 (#2) for “Grey’s Anatomy” at 8 p.m., which led into an also second-place 4.8/ 8 for “Scandal” at 9 p.m. “Scandal,” needless to say, is a vast improvement over failed Thursday 9 p.m. occupant “Notorious.”

Elsewhere, Fox continues to feel the absence of “American Idol” with its pairing of the season-finale of “Hell’s Kitchen” (#3: 2.8/ 5) and “”My Kitchen Rules” (#4: 1.5/ 2). And week two of CW drama “Riverdale” (#5: 0.9/ 1 at 9 p.m.) slipped by 10 percent from the already anemic 1.0/ 2 in the household overnights for its series debut last week. Comparably, year-ago time period occupant “The 100” scored a similar 1.0/ 2 in the overnights, and the household retention for “Riverdale” out of “Supernatural” (#5: 1.3/ 2 at 8 p.m.) was 69 percent.

What follows is the breakdown by half-hour for Thursday, February 2:

8:00 p.m.
ABC – “Grey’s Anatomy”: 6.0/10 (#2)
CBS – “The Big Bang Theory”: 9.7/16 (#1)
NBC – “Superstore”: .6/ 4 (#4)
Fox – “Hell’s Kitchen” (season finale): 2.8/ 5 (#3)
CW – “Supernatural”: 1.3/ 2 (#5)

8:30 p.m.
ABC – “Grey’s Anatomy”: 4.9/10 (#2)
CBS – “Superior Donuts” (series premiere): 6.8/11 (#1)
NBC – “Powerless” (series premiere): 2.1/ 3 (#4)
Fox – “Hell’s Kitchen” (season finale): 2.8/ 4 (#3)
CW – “Supernatural”: 1.2/ 2 (#5)

9:00 p.m.
ABC – “Scandal”: 4.9/ 8 (#2)
CBS – “Mom”: 5.8/ 9 (#1)
NBC – “Chicago Med”: 4.9/ 8 (#2)
Fox – “My Kitchen Rules”: 1.5/ 2 (#4)
CW – “Riverdale”: 0.9/ 1 (#5)

9:30 p.m.
ABC – “Scandal”: 4.7/ 8 (#1)
CBS – “Life in Pieces”: 4.3/ 7 (#2)
NBC – “Chicago Med”: 4.7/ 8 (#2)
Fox – “My Kitchen Rules”: 1.6/ 3 (#4)
CW – “Riverdale”: 0.8/ 1 (#5)

10:00 p.m.
ABC – “How to Get Away With Murder”: 3.6/ 6 (#1)
CBS – “Training Day” (series premiere): 3.3/ 6 (#3)
NBC – “The Blacklist”: 3.5/ 6 (#2)

10:30 p.m.
ABC – “How to Get Away With Murder”: 3.4/ 6 (#1)
CBS – “Training Day” (series premiere): 3.1/ 6 (#3)
NBC – “The Blacklist”: 3.3/ 6 (#2)

Source: Nielsen Media Research