MLB Stream Come True? The Sport Looking to Expand its Over-The-Top Content Reach

In this ever-changing entertainment consumption world, the usual aim is to target younger audiences who, for the most part, are streaming content nowadays in lieu of watching on the more-expensive route: cable television.

According to the New York Post, at least one sport is considering launching a nationwide video-streaming service that would include a consumer’s home town games: Major League Baseball. One source told the Post that its launch could come as early as 2023.

And the streaming venture might involve two other sports leagues as well, in partnership. the NBA and the NHL.

As it stands now, the regional sports networks on cable TV still attain a strong stranglehold on rights to broadcast MLB, NBA and NHL. Presumably, they present the biggest obstacle in the proposed plan that might lead to further erosion of the nation’s cable subscribers.