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Monday Final Nationals: VH1 Tops Prime Time in Adults 18-34

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NBC, the only broadcast network to air all original programming on the night, led Monday prime time among total viewers (4.54 million), adults 18-49 (1.0 rating/5 share), and adults 25-54 (1.4/5).

It’s typical for VH1 to be among the cable leaders in young demos on Monday nights, but on this night, the network led all of television among adults 18-34 with a 0.71 rating in the demo, thanks to “Love and Hip-Hop Atlanta”, a “Love and Hip-Hop Hollywood” special and scripted drama “Daytime Divas”.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, July 3, 2017
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2286 0.2/2 0.4/2 0.6/2
8:00 The Bachelorette (rs) 253 93 1.8/4 2511 0.3/2 0.5/2 0.6/2
10:01 Battle of the Network Stars (rs) 253 93 1.3/2 1835 0.2/1 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.1/5 3266 0.3/2 0.4/2 0.7/3
8:00 Kevin Can Wait (r) 254 93 2.1/5 3222 0.3/2 0.5/3 0.7/3
8:30 Man with a Plan (r) 254 93 1.9/4 2924 0.3/2 0.5/2 0.7/3
9:00 Mom (r) 255 93 2.3/5 3478 0.3/2 0.5/2 0.7/3
9:30 Life in Pieces (r) 255 93 2.0/4 3037 0.3/2 0.4/2 0.7/3
10:00 Scorpion (r) 254 93 2.3/5 3467 0.3/2 0.4/2 0.6/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 4545 0.6/4 1.0/5 1.4/5
8:00 American Ninja Warrior 245 92 2.9/6 5090 0.7/4 1.1/5 1.5/6
10:00 Spartan: Ultimate Team Challenge 245 92 2.0/4 3454 0.5/3 0.8/4 1.1/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.1/2 1740 0.3/2 0.4/2 0.5/2
8:00 So You Think You Can Dance (r) 255 93 1.2/3 1799 0.3/2 0.4/2 0.5/2
9:01 Superhuman 258 93 1.1/2 1678 0.3/2 0.4/2 0.5/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.5/1 796 0.1/1 0.2/1 0.2/1
8:00 Supergirl (r) 249 90 0.5/1 812 0.1/1 0.2/1 0.2/1
9:00 Whose Line Is It Anyway? (r) 249 90 0.5/1 703 0.1/1 0.2/1 0.2/1
9:30 Whose Line Is It Anyway? (r) 249 90 0.5/1 856 0.1/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.8/2 1413 0.5/2
7:00 La Rosa de Guadalupe 0.8/2 1466 0.5/3
8:00 Jose de Egipto 1.0/2 1728 0.5/3
9:00 La Doble Vida de Estela Carrillo 0.8/2 1446 0.5/2
10:00 Rosario Tijeras 0.6/1 1065 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 304 0.1/1
7:00 La Candidata 0.1/0 201 0.1/0
7:59 Totalmente Diva 0.2/0 338 0.1/1
9:00 El Bienamado 0.2/0 338 0.2/1
10:00 El Bienamado 0.1/0 237 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.7/2 1304 0.6/3
7:00 Caso Cerrado: Edición Estelar 0.8/2 1307 0.3/2
8:00 El Capo 0.6/1 1035 0.4/2
9:00 La Querida del Centauro 0.6/1 1068 0.4/2
10:00 El Señor de Los Cielos V 1.0/2 1809 0.9/4

Sub-Demo Breakdowns – Monday 7/03/17

“American Ninja Warrior” (NBC)
Women 18-34: 0.8/5
Men 18-34: 0.5/4
Women 18-49: 1.1/5
Men 18-49: 1.0/5

“Spartan: Ultimate Team Challenge” (NBC)
Women 18-34: 0.6/4
Men 18-34: 0.3/2
Women 18-49: 0.9/4
Men 18-49: 0.5/4

“Superhuman” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.2/2
Women 18-49: 0.5/2
Men 18-49: 0.4/2

“Preacher” (AMC)
0.67 household rating
1.111 million viewers
0.37 adults 18-49 rating
Women 18-34: 0.21
Men 18-34: 0.22
Women 18-49: 0.34
Men 18-49: 0.39

“Daytime Divas” (VH1)
0.57 household rating
0.801 million viewers
0.35 adults 18-49 rating
Women 18-34: 0.51
Men 18-34: 0.20
Women 18-49: 0.54
Men 18-49: 0.17

Cable Rankings – Monday 7/03/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, July 3:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
88 86 THE FIRST 48 A&E 8:00 PM 60 415 0.12
83 45 KING OF THE HILL ADSM 8:00 PM 30 451 0.18
77 39 AMERICAN DAD ADSM 8:30 PM 30 503 0.20
63 32 CLEVELAND SHOW ADSM 9:00 PM 30 582 0.25
39 16 AMERICAN DAD ADSM 9:30 PM 30 793 0.34
31 10 BOB’S BURGERS ADSM 10:00 PM 30 862 0.40
27 9 BOB’S BURGERS ADSM 10:30 PM 30 990 0.46
80 74 AMC PREMIERE EVENT: CLASH OF THE TITANS (2010) AMC 6:30 PM 150 498 0.13
23 11 PREACHER AMC 9:00 PM 63 1111 0.37
90 86 REAL HOUSEWIVES OF OC BRAVO 10:00 PM 60 352 0.12
99 86 COMEDY CENTRAL MOVIE: JOE DIRT 2: BEAUTIFUL LOSER CMDY 6:15 PM 165 257 0.12
65 55 COMEDY CENTRAL STAND-UP: JEFF DUNHAM: UNHINGED IN HOLLYWOOD CMDY 10:00 PM 60 570 0.15
56 86 SEVENTIES CNN 8:00 PM 60 668 0.12
57 86 SEVENTIES CNN 9:00 PM 60 663 0.12
68 100 SEVENTIES CNN 10:00 PM 60 556 0.11
53 28 STREET OUTLAWS: NOLA DISC 8:00 PM 60 692 0.29
20 7 STREET OUTLAWS: NOLA DISC 9:00 PM 60 1266 0.50
29 24 VEGAS RAT RODS DISC 10:00 PM 60 899 0.30
69 74 PJ MASKS DISJR 8:00 PM 25 552 0.13
33 63 K.C. UNDERCOVER DSNY 8:00 PM 30 824 0.14
41 74 K.C. UNDERCOVER DSNY 8:30 PM 30 769 0.13
44 74 LIV AND MADDIE DSNY 9:00 PM 30 740 0.13
47 86 LIV AND MADDIE DSNY 9:30 PM 30 721 0.12
50 86 TANGLED: THE SERIES DSNY 10:00 PM 30 695 0.12
89 63 MOVIES WE LOVE: BRING IT ON! E! 8:00 PM 121 366 0.14
91 55 MOVIES WE LOVE: BRING IT ON! E! 10:01 PM 121 350 0.15
55 55 MLB MONDAY NIGHT – EARLY: BOSTON @ TEXAS (0.46 HH, 0.11 A18-34) ESPN 8:00 PM 257 683 0.15
44 39 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 60 740 0.20
34 39 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 60 819 0.20
54 45 INCREDIBLE EDIBLE AMERICA FOOD 10:00 PM 30 688 0.18
43 36 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 758 0.22
6 45 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2147 0.18
8 52 THE FIVE FOXNC 9:00 PM 60 1964 0.17
7 45 HANNITY SPECIAL FOXNC 10:00 PM 60 2006 0.18
86 45 BIG SCREEN MOVIE: NIGHT AT THE MUSEUM: BATTLE AT THE SMITHSONIAN FRFM 5:55 PM 155 427 0.18
32 19 BIG SCREEN MOVIE: FINDING NEMO FRFM 8:30 PM 150 828 0.32
46 30 FX MOVIE PRIME: THE AMAZING SPIDER-MAN FX 8:00 PM 180 727 0.27
94 86 THE SIMPSONS FXX 8:00 PM 30 283 0.12
94 86 THE SIMPSONS FXX 8:30 PM 30 283 0.12
96 86 THE SIMPSONS FXX 9:00 PM 30 276 0.12
98 86 THE SIMPSONS FXX 10:30 PM 30 267 0.12
79 86 FAMILY FEUD (HARVEY) GSN 8:00 PM 30 500 0.12
60 74 LAST MAN STANDING HALL 8:00 PM 30 634 0.13
49 55 LAST MAN STANDING HALL 8:30 PM 30 712 0.15
82 86 THE MIDDLE HALL 9:30 PM 30 474 0.12
74 63 THE MIDDLE HALL 10:00 PM 30 529 0.14
64 52 THE MIDDLE HALL 10:30 PM 30 572 0.17
22 29 TINY HOUSE HUNTERS HGTV 8:00 PM 30 1133 0.28
19 24 TINY HOUSE HUNTERS HGTV 8:30 PM 30 1283 0.30
14 30 TINY PARADISE HGTV 9:00 PM 30 1417 0.27
13 24 TINY PARADISE HGTV 9:30 PM 30 1446 0.30
11 19 HOUSE HUNTERS HGTV 10:00 PM 30 1713 0.32
10 18 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1759 0.33
18 34 AMERICAN PICKERS HIST 8:00 PM 60 1289 0.23
17 39 AMERICAN PICKERS AC HIST 9:00 PM 63 1309 0.20
24 36 PAWN STARS AC HIST 10:03 PM 60 1095 0.22
38 55 ONE DARK SUMMER NIGHT ID 8:00 PM 60 794 0.15
40 45 48 HOURS ON ID ID 9:00 PM 60 776 0.18
28 34 MURDER CALLS ID 10:00 PM 60 943 0.23
67 74 MOVIE- ACQUIRED RPT: THE OTHER MOTHER LIF 8:00 PM 122 557 0.13
71 74 MOVIE- ACQUIRED RPT: THE WRONG NEIGHBOR LIF 10:02 PM 120 546 0.13
84 74 MOVIE- LFT THEATRICAL RPT: THE STEPFATHER LMN 8:00 PM 120 449 0.13
15 63 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1391 0.14
5 32 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2166 0.25
9 52 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 1908 0.17
100 74 TEEN MOM SSN 6B MTV 7:30 PM 90 254 0.13
21 6 TEEN MOM SSN6B REUNION P1 MTV 9:00 PM 61 1140 0.64
30 7 TEEN MOM II: THE NEW MOM MTV 10:01 PM 61 875 0.50
25 39 THUNDERMANS NICK 8:00 PM 60 1062 0.20
26 24 ICE AGE: DAWN OF DINOSAUR NAN 9:00 PM 120 1025 0.30
81 63 COPS SPIKE 8:00 PM 30 482 0.14
78 63 COPS SPIKE 8:30 PM 30 502 0.14
76 63 COPS SPIKE 9:00 PM 30 514 0.14
72 63 COPS SPIKE 9:30 PM 30 532 0.14
70 63 COPS SPIKE 10:00 PM 30 549 0.14
75 74 COPS SPIKE 10:30 PM 30 522 0.13
87 63 SYFY MOVIE: PERCY JACKSON: SEA OF MONSTERS SYFY 8:00 PM 120 426 0.14
72 45 SYFY MOVIE: PERCY JACKSON: SEA OF MONSTERS SYFY 10:00 PM 120 532 0.18
59 22 FAMILY GUY TBS 8:00 PM 30 639 0.31
51 14 FAMILY GUY TBS 8:30 PM 30 693 0.36
48 11 FAMILY GUY TBS 9:00 PM 30 718 0.37
51 11 FAMILY GUY TBS 9:30 PM 30 693 0.37
58 19 AMERICAN DAD TBS 10:00 PM 30 655 0.32
60 22 AMERICAN DAD TBS 10:30 PM 30 634 0.31
62 44 90 DAY FIANCE HEA: EXTENDED TLC 7:00 PM 120 613 0.19
16 16 COUNTING ON TLC 9:00 PM 60 1380 0.34
34 38 KATE PLUS 8 TLC 10:00 PM 60 819 0.21
85 63 CLAWS TNT 10:05 PM 57 438 0.14
97 74 IMPRACTICAL JOKERS TRU 9:30 PM 30 275 0.13
93 55 IMPRACTICAL JOKERS TRU 10:00 PM 30 333 0.15
92 55 IMPRACTICAL JOKERS TRU 10:30 PM 30 344 0.15
42 74 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 762 0.13
34 55 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 819 0.15
2 4 WWE RAW (1.66 HH, 0.61 A18-34) USA 8:00 PM 60 2825 0.89
1 2 WWE RAW (1.70 HH, 0.69 A18-34) USA 9:00 PM 60 2912 0.95
3 3 WWE RAW (1.57 HH, 0.68 A18-34) USA 10:00 PM 70 2780 0.93
4 1 LOVE & HIP HOP ATLANTA 6 VH1 8:00 PM 60 2342 1.16
12 5 LOVE HIP HOP HLLYWD SPECI VH1 9:00 PM 60 1515 0.71
37 15 DAYTIME DIVAS VH1 10:00 PM 60 801 0.35
66 86 CSI MIAMI WETV 9:00 PM 60 564 0.12

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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