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Monday Overnights: Clean Sweep for NBC; CBS Freshman Sitcoms Lose Steam

'The Magnum P.I." Reboot Remains a Bust on CBS

MONDAY, OCTOBER 8, 2018

Household Rating/Share
NBC: 6.0/10, ABC: 5.0/ 8, CBS: 4.3/ 7, Fox: 4.0/ 6, CW: 0.5/ 1

-Percent Change from the Year-Ago Evening:
Fox: +48, NBC: + 3, CBS: – 4, ABC: -23, CW: -55

-Ratings Breakdown:
It was another Monday household overnight sweep for NBC with its combination of “The Voice” (#1 for the night: 6.5 rating/10 share from 8 p.m.) and episode three of new drama “Manifest” (5.1/ 9 at 10 p.m.). Comparably, “Manifest” was 59 percent above failed year-ago time period drama “The Brave” (3.2/ 5 on 10/09/17), and it bested competing “The Good Doctor” on ABC (#2: 4.8/ 9) and “Bull” on CBS (#3: 4.7/ 8) by 6 and 9 percent, respectively. Once the adult 18-49 data is released, expect a significantly greater advantage for “Manifest” in the demo.

Comparably, this sophomore season of “The Good Doctor” has lost noticeable steam, dropping by 30 percent from the 6.9/12 on the year-ago evening. “Bull” on CBS, meanwhile, was 38 percent above the 3.4/ 6 for year-ago time period occupant “Scorpion.”

“The Voice,” additionally, bested ABC’s competing “Dancing With the Stars” (5.0/ 8 from 8-10 p.m.) by 30 percent.

In week two news, CBS 8-9 p.m. comedies “The Neighborhood” (#3: 4.5/ 7) and “Happy Together” (#4: 3.4/ 5) decreased by 20 percent and 17 percent, respectively, from their week-ago openers. Particularly concerning is “Happy Together,” which was 24 percent below the 4.5/ 7 for failed sitcom “9JKL” on the year-ago evening (4.5/ 7 on 10/09/17 out of a Monday 8 p.m. edition of “The Big Bang Theory”).

With minimal lead-in support, week three of the reboot of the Eye net’s “Magnum P.I.” dipped to a fourth-place 4.3/ 7 in the 9 p.m. hour, which was 4 percent below the 4.5/ 7 one week earlier. That 4.5 overnight rating translated into 8.31 million viewers and a 1.3 rating in adults 18-49 (based on the Live+3 day data). In other words, CBS needs to revamp Monday.

Elsewhere, Ryan Murphy Fox drama “9-1-1” (#3: 4.4/ 7 at 9 p.m.) built by 19 percent out of lead-in medical drama “The Resident” (#4: 3.7/ 6 at 8 p.m.). The two dramas, on average, increased by 48 percent over Fox’s year-ago Monday pairing of “Lucifer” and “The Gifted.” And The CW populated the evening with night 2 of the “iHeart Radio Music Festival,” which barely registered with a 0.5/ 1 from 8-10 p.m.

What follows are the household overnight ratings for Monday, October 8 broken out by half-hour:

8:00 p.m.
ABC – “Dancing With the Stars”: 5.3/ 9 (#2)
CBS – “The Neighborhood”: 4.5/ 7 (#3)
NBC – “The Voice”: 6.2/10 (#1)
Fox – “The Resident”: 3.7/ 6 (#4)
CW – “iHeart Radio Music Festival,” part 2: 0.6/ 1 (#5)

8:30 p.m.
ABC – “Dancing With the Stars”: 5.0/ 8 (#2)
CBS – “Happy Together”: 3.4/ 5 (#4)
NBC – “The Voice”: 6.5/10 (#1)
Fox – “The Resident”: 3.7/ 6 (#3)
CW – “iHeart Radio Music Festival,” part 2: 0.4/ 1 (#5)

9:00 p.m.
ABC – “Dancing With the Stars”: 4.9/ 8 (#2)
CBS – “Magnum PI”: 4.2/ 7 (#4)
NBC – “America’s Got Talent”: 6.6/10 (#1)
Fox – “9-1-1”: 4.4/ 7 (#3)
CW – “iHeart Radio Music Festival,” part 2: 0.4/ 1 (#5)

9:30 p.m.
ABC – “Dancing With the Stars”: 4.9/ 8 (#2)
CBS – “Magnum PI”: 4.3/ 7 (#3t)
NBC – “America’s Got Talent”: 6.5/10 (#1)
Fox – “9-1-1”: 4.3/ 7 (#3t)
CW – “iHeart Radio Music Festival,” part 2: 0.4/ 1 (#5)

10:00 p.m.
ABC – “The Good Doctor”: 5.0/ 8 (#2)
CBS – “Bull”: 4.7/ 8 (#3)
NBC – “Manifest”: 5.3/ 9 (#1)

10:30 p.m.
ABC – “The Good Doctor”: 4.7/ 9 (#2)
CBS – “Bull”: 4.6/ 8 (#3)
NBC – “Manifest”: 4.8/ 9 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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    • Yeah 9JKL was becoming pretty good, people just aren’t giving many new comedies a chance these days so were losing so many comedies with potential. I’m glad people have checked put Cool Kids on Fridays at least.

  1. CBS needs to stop tinkering with their comedy block. And they should never have moved “Bull” against “The Good Doctor”. Both shows were Top 10 and now both have to suffer.

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