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Monday Ratings: Continued Audience Erosion for The 2020 Tokyo Winter Olympics

MONDAY FAST AFFILIATE RESULTS

© by Source: Matthias Schrader/AP Photo

Monday 7/26/21 Fast Affiliate Ratings

Total Viewers:
NBC: 13.42 million, ABC: 2.66, CBS: 2.12, Fox: 807,000, CW: 469,000

Adults 18-49:
NBC: 3.2 rating/22 share, ABC: 0.6/ 4, CBS: 0.2/ 2, NBC: 0.2/ 1, CW: 0.1/ 0

Night 3 of the Olympic Games Tokyo 2020 on NBC scored an estimated 13.42 million viewers and a 3.2 rating/22 share in adults 18-49 in primetime, based on these fast affiliate ratings (which are time period based). Four years earlier — on Monday, August 8 , 2016 — night 3 of the Rio Summer Olympics averaged 28.86 million viewers, based on the national data. Despite the added uptick in streaming usage, this will still fall way below 2016. 

In season-premiere news, “Roswell, New Mexico” on The CW returned with 643,000 viewers and a 0.1/ 1 in the demo in the Monday 8 p.m. ET. And that led into 295,000 viewers with no recorded rating (translation: 0) in adults 18-49 for lead-out drama “The Republic of Sarah.” Needless to say, both series finished fifth in their time periods.

On ABC, summer staple “The Bachelorette” was on the fast affiliate ratings map with 3.19 million viewers (#2) and a 0.7/ 5 in the demo (#2) from 8-10 p.m. And that led into the embarrassingly bad “The Celebrity Dating Game” at 1.60 million viewers (#3) and a 0.3/ 2 in adults 18-49 (#2) at 10 p.m. Note to host Zooey Deschanel: hosting a game show is not your forte!

CBS and Fox aired all repeats.

UPDATED 8/04/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Monday, July 26:

The Bachelorette (ABC)
• Updated Live+Same Day: 3.360 million viewers, 0.80 adults 18-49 rating
• Live+3: 4.075 million viewers, 1.03 adults 18-49 rating
• Live+7: 4.268 million viewers, 1.12 adults 18-49 rating
• Gains: +0.908 million viewers (+27%), +0.32 adults 18-49 rating (+41%)

Celebrity Dating Game (ABC)
• Updated Live+Same Day: 1.603 million viewers, 0.30 adults 18-49 rating
• Live+3: 1.887 million viewers, 0.37 adults 18-49 rating
• Live+7: 1.930 million viewers, 0.37 adults 18-49 rating
• Gains: +0.327 million viewers (+20%), +0.07 adults 18-49 rating (+23%)

Summer Olympics Monday Prime 1 (S) (NBC)
• Updated Live+Same Day: 14.758 million viewers, 3.51 adults 18-49 rating
• Live+3: 15.120 million viewers, 3.58 adults 18-49 rating
• Live+7: 15.176 million viewers, 3.60 adults 18-49 rating
• Gains: +0.418 million viewers (+3%), +0.08 adults 18-49 rating (+2%)

Roswell New Mexico (P) (CW)
• Updated Live+Same Day: 0.613 million viewers, 0.08 adults 18-49 rating
• Live+3: 0.835 million viewers, 0.12 adults 18-49 rating
• Live+7: 0.961 million viewers, 0.16 adults 18-49 rating
• Gains: +0.348 million viewers (+57%), +0.08 adults 18-49 rating (+111%)

The Republic of Sarah (CW)
• Updated Live+Same Day: 0.285 million viewers, 0.03 adults 18-49 rating
• Live+3: 0.403 million viewers, 0.05 adults 18-49 rating
• Live+7: 0.419 million viewers, 0.06 adults 18-49 rating
• Gains: +0.134 million viewers (+47%), +0.03 adults 18-49 rating (+78%)

Source: Nielsen Media Research

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