Posted in:

Monday Ratings: Lackluster Opening for ‘American Song Contest’ on NBC

MONDAY FAST AFFILIATE RATINGS

© by NBCUniversal

Monday, March 21, 2022
Fast Affiliate Data (time period based)

Total Viewers:
CBS: 5.39 million, Fox: 4.74, ABC: 4.69, NBC: 2.52, CW: 525,000

Adults 18-49:
ABC and Fox: 0.6 rating/5 share each, CBS: 0.5/ 4, NBC: 0.4/ 3, CW: 0.1/ 1

In series-premiere news, “American Song Contest” on NBC, hosted by Kelly Clarkson and Snoop Dogg, was off to a lackluster start with 2.89 million viewers (#4) and a 0.5 rating/4 share in adults 18-49 (#3t) from 8-10 p.m. ET. Comparably, that trailed ABC’s “American Idol” (Viewers: #2, 5.15 million; A18-49: #1: 0.7/ 5) by 2.26 million viewers and 29 percent in the demo. And it was below recent fast affiliate time period levels for “The Voice.” Considering most new shows drop 10 to 20 percent in week two, maybe it is time to slow down on all these new network singing competitions.

Minus the lead-in support, recent NBC drama entry “The Endgame” trailed competing “NCIS Hawai’i” on CBS and “The Good Doctor” on ABC at 10 p.m. as follows:

Monday/10 p.m. ET
CBS: “NCIS Hawai’i”
Viewers: 4.96 million (#1), A18-49: 0.5/ 4 (#1)

ABC: “The Good Doctor”
Viewers: 3.76 million (#2), A18-49: 0.4/ 3 (#2)

NBC: “The Endgame”
Viewers: 1.77 million (#3), A18-49: 0.3/ 2 (#3)

Earlier in the evening on CBS was the compatible combination of renewed comedies “The Neighborhood” (Viewers: #1, 5.60 million; A18-49: #2t, 0.6/ 5 at 8 p.m.) and “Bob Hearts Abishola” (Viewers: #1t, 5.20 million; A18-49: #3t, 0.5/ 4 at 8:30 p.m.), followed by granddaddy “NCIS” (Viewers: #1 for the night: 6.40 million; A18-49: #2t, 0.5/ 4 at 9 p.m.).

In return news, “9-1-1” on Fox scored a respectable 5.11 million viewers (#3) and a 0.7/ 6 in adults #1t) at 8 p.m. And that led into spin-off “9-1-1: Lone Star”, now at 9 p.m., with 4.34 million viewers (#3) and a 0.5/ 4 (#2t) in the demo.

The CW capped off the night with the pairing of “All American” (Viewers: 618,000; A18-49: 0.2/ 1 at 8 p.m.) and spin-off “All American: Homecoming” (Viewers: 432,000; A18-49: 0.1/ 1 at 9 p.m.). Both dramas, of course, finished last in their time periods.

UPDATED 3/22/2022 8:35 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Monday, March 21:

ABC
• 4.814 million viewers
• 2.9/7 HH (3.530 million households)
• 0.62/5 A18-49 rating/share (0.805 million adults 18-49)

American Idol-Monday (P) (ABC, 8:00 PM-10:01 PM)
• 5.289 million viewers
• 3.1/7 HH (3.777 million households)
• 0.73/6 A18-49 rating/share (0.953 million adults 18-49)

The Good Doctor (ABC, 10:01 PM-11:00 PM)
• 3.838 million viewers
• 2.5/7 HH (3.025 million households)
• 0.38/3 A18-49 rating/share (0.502 million adults 18-49)

CBS
• 5.766 million viewers
• 3.5/9 HH (4.278 million households)
• 0.55/4 A18-49 rating/share (0.715 million adults 18-49)

The Neighborhood (CBS, 8:00 PM- 8:30 PM)
• 5.739 million viewers
• 3.5/8 HH (4.246 million households)
• 0.63/5 A18-49 rating/share (0.827 million adults 18-49)

Bob Hearts Abishola (CBS, 8:30 PM- 9:00 PM)
• 5.403 million viewers
• 3.3/8 HH (3.998 million households)
• 0.51/4 A18-49 rating/share (0.671 million adults 18-49)

NCIS (CBS, 9:00 PM-10:00 PM)
• 6.657 million viewers
• 4.1/10 HH (4.972 million households)
• 0.55/4 A18-49 rating/share (0.717 million adults 18-49)

MCIS: Hawai’i (CBS, 10:00 PM-11:00 PM)
• 5.070 million viewers
• 3.1/8 HH (3.740 million households)
• 0.52/5 A18-49 rating/share (0.679 million adults 18-49)

NBC
• 2.537 million viewers
• 1.6/4 HH (1.919 million households)
• 0.42/3 A18-49 rating/share (0.545 million adults 18-49)

American Song Contest (P) (NBC, 8:00 PM-10:00 PM)
• 2.899 million viewers
• 1.8/4 HH (2.170 million households)
• 0.49/4 A18-49 rating/share (0.641 million adults 18-49)

The Endgame (NBC, 10:00 PM-11:00 PM)
• 1.812 million viewers
• 1.2/3 HH (1.416 million households)
• 0.27/2 A18-49 rating/share (0.352 million adults 18-49)

Fox
• 4.911 million viewers
• 3.0/7 HH (3.648 million households)
• 0.67/5 A18-49 rating/share (0.878 million adults 18-49)

9-1-1 (P) (Fox, 8:00 PM- 9:00 PM)
• 5.372 million viewers
• 3.2/8 HH (3.965 million households)
• 0.78/6 A18-49 rating/share (1.013 million adults 18-49)

9-1-1: Lone Star (P) (Fox, 9:00 PM-10:00 PM)
• 4.449 million viewers
• 2.7/7 HH (3.332 million households)
• 0.57/4 A18-49 rating/share (0.744 million adults 18-49)

CW
• 0.498 million viewers
• 0.3/1 HH (0.404 million households)
• 0.15/1 A18-49 rating/share (0.192 million adults 18-49)

All American (CW, 8:00 PM- 9:00 PM)
• 0.577 million viewers
• 0.4/1 HH (0.480 million households)
• 0.17/1 A18-49 rating/share (0.216 million adults 18-49)

All American: Homecoming (CW, 9:00 PM-10:00 PM)
• 0.419 million viewers
• 0.3/1 HH (0.329 million households)
• 0.13/1 A18-49 rating/share (0.169 million adults 18-49)

Univision
• 1.865 million viewers
• 0.9/2 HH (1.095 million households)
• 0.59/5 A18-49 rating/share (0.764 million adults 18-49)

La Rosa de Guadalupe (Univision, 7:00 PM- 8:00 PM)
• 1.573 million viewers
• 0.8/2 HH (0.954 million households)
• 0.52/5 A18-49 rating/share (0.682 million adults 18-49)

Soltero con Hijas (Univision, 8:00 PM- 9:00 PM)
• 1.770 million viewers
• 0.8/2 HH (0.978 million households)
• 0.57/5 A18-49 rating/share (0.749 million adults 18-49)

Mi Fortuna es Amarte (Univision, 9:00 PM-10:00 PM)
• 1.896 million viewers
• 0.9/2 HH (1.078 million households)
• 0.63/5 A18-49 rating/share (0.821 million adults 18-49)

Madre (Univision, 10:00 PM-11:00 PM)
• 1.928 million viewers
• 1.0/3 HH (1.230 million households)
• 0.55/5 A18-49 rating/share (0.721 million adults 18-49)

UniMás
• 0.605 million viewers
• 0.3/1 HH (0.428 million households)
• 0.15/1 A18-49 rating/share (0.202 million adults 18-49)

Las Mil y Una Noches (UniMás, 7:00 PM- 8:00 PM)
• 0.578 million viewers
• 0.3/1 HH (0.388 million households)
• 0.15/1 A18-49 rating/share (0.201 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.756 million viewers
• 0.4/1 HH (0.533 million households)
• 0.18/1 A18-49 rating/share (0.237 million adults 18-49)

Desafio the Box (UniMás, 10:00 PM-11:00 PM)
• 0.301 million viewers
• 0.2/0 HH (0.216 million households)
• 0.10/1 A18-49 rating/share (0.131 million adults 18-49)

Telemundo
• 1.067 million viewers
• 0.6/1 HH (0.692 million households)
• 0.33/3 A18-49 rating/share (0.433 million adults 18-49)

Exatlón Estados Unidos Season 6 (Telemundo, 7:00 PM- 9:00 PM)
• 1.029 million viewers
• 0.5/1 HH (0.669 million households)
• 0.30/3 A18-49 rating/share (0.391 million adults 18-49)

Hercai: Amor y Venganza II (Telemundo, 9:00 PM-10:00 PM)
• 1.312 million viewers
• 0.7/2 HH (0.857 million households)
• 0.38/3 A18-49 rating/share (0.500 million adults 18-49)

Pasion Gavilanes II (Telemundo, 10:00 PM-11:00 PM)
• 0.794 million viewers
• 0.4/1 HH (0.513 million households)
• 0.29/3 A18-49 rating/share (0.375 million adults 18-49)

NCAA Div. I Women’s Basketball Tournament: Second Round North Carolina @ Arizona (ESPN, 9:22 PM, 116 min.)
• 1.137 million viewers
• 0.69 HH (Range: 0.838-0.851 million households)
• 0.26 A18-49 rating (Range: 0.333-0.346 million adults 18-49)

NCAA Div. I Women’s Basketball Tournament: Second Round Ohio State @ LSU (ESPN, 7:00 PM, 143 min.)
• 0.825 million viewers
• 0.49 HH (Range: 0.594-0.606 million households)
• 0.18 A18-49 rating (Range: 0.228-0.241 million adults 18-49)

UPDATED 3/30/2022: What follows are the Live + Seven Day rating results for the night’s network telecasts on Monday, March 21:

American Idol-Monday (P) (ABC)
• Updated Live+Same Day: 5.290 million viewers, 0.73 adults 18-49 rating
• Live+3: 6.372 million viewers, 0.94 adults 18-49 rating
• Live+7: 6.748 million viewers, 1.02 adults 18-49 rating
• Gains: +1.458 million viewers (+28%), +0.29 adults 18-49 rating (+40%)

The Good Doctor (ABC)
• Updated Live+Same Day: 3.837 million viewers, 0.38 adults 18-49 rating
• Live+3: 6.525 million viewers, 0.71 adults 18-49 rating
• Live+7: 7.240 million viewers, 0.80 adults 18-49 rating
• Gains: +3.403 million viewers (+89%), +0.42 adults 18-49 rating (+109%)

The Neighborhood (CBS)
• Updated Live+Same Day: 5.724 million viewers, 0.63 adults 18-49 rating
• Live+3: 6.487 million viewers, 0.75 adults 18-49 rating
• Live+7: 6.756 million viewers, 0.80 adults 18-49 rating
• Gains: +1.032 million viewers (+18%), +0.17 adults 18-49 rating (+27%)

Bob Hearts Abishola (CBS)
• Updated Live+Same Day: 5.386 million viewers, 0.51 adults 18-49 rating
• Live+3: 6.301 million viewers, 0.60 adults 18-49 rating
• Live+7: 6.549 million viewers, 0.63 adults 18-49 rating
• Gains: +1.163 million viewers (+22%), +0.12 adults 18-49 rating (+24%)

NCIS (CBS)
• Updated Live+Same Day: 6.645 million viewers, 0.55 adults 18-49 rating
• Live+3: 9.298 million viewers, 0.80 adults 18-49 rating
• Live+7: 10.033 million viewers, 0.86 adults 18-49 rating
• Gains: +3.388 million viewers (+51%), +0.31 adults 18-49 rating (+58%)

NCIS: Hawai’i (CBS)
• Updated Live+Same Day: 5.070 million viewers, 0.52 adults 18-49 rating
• Live+3: 7.097 million viewers, 0.70 adults 18-49 rating
• Live+7: 7.698 million viewers, 0.76 adults 18-49 rating
• Gains: +2.628 million viewers (+52%), +0.24 adults 18-49 rating (+45%)

American Song Contest (P) (NBC)
• Updated Live+Same Day: 2.860 million viewers, 0.48 adults 18-49 rating
• Live+3: 3.253 million viewers, 0.54 adults 18-49 rating
• Live+7: 3.400 million viewers, 0.56 adults 18-49 rating
• Gains: +0.540 million viewers (+19%), +0.08 adults 18-49 rating (+18%)

The Endgame (NBC)
• Updated Live+Same Day: 1.812 million viewers, 0.27 adults 18-49 rating
• Live+3: 3.171 million viewers, 0.38 adults 18-49 rating
• Live+7: 3.538 million viewers, 0.42 adults 18-49 rating
• Gains: +1.726 million viewers (+95%), +0.15 adults 18-49 rating (+54%)

9-1-1 (P) (Fox)
• Updated Live+Same Day: 5.333 million viewers, 0.76 adults 18-49 rating
• Live+3: 7.524 million viewers, 1.17 adults 18-49 rating
• Live+7: 8.314 million viewers, 1.29 adults 18-49 rating
• Gains: +2.981 million viewers (+56%), +0.53 adults 18-49 rating (+69%)

9-1-1: Lone Star (P) (Fox)
• Updated Live+Same Day: 4.449 million viewers, 0.57 adults 18-49 rating
• Live+3: 6.841 million viewers, 1.00 adults 18-49 rating
• Live+7: 7.530 million viewers, 1.09 adults 18-49 rating
• Gains: +3.081 million viewers (+69%), +0.52 adults 18-49 rating (+91%)

All American (CW)
• Updated Live+Same Day: 0.577 million viewers, 0.17 adults 18-49 rating
• Live+3: 0.904 million viewers, 0.30 adults 18-49 rating
• Live+7: 1.018 million viewers, 0.35 adults 18-49 rating
• Gains: +0.441 million viewers (+76%), +0.18 adults 18-49 rating (+110%)

All American: Homecoming (CW)
• Updated Live+Same Day: 0.418 million viewers, 0.13 adults 18-49 rating
• Live+3: 0.620 million viewers, 0.21 adults 18-49 rating
• Live+7: 0.675 million viewers, 0.23 adults 18-49 rating
• Gains: +0.257 million viewers (+61%), +0.10 adults 18-49 rating (+77%)

Source: Nielsen Media Research

Tagged with: , , , , , , , , , , , , , , , , , ,