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The invigorating fun of gambling appeals to whole groups of people. No wonder that going to Las Vegas and trying your luck in various table games is on the bucket list of many adult people.
You name it, craps, blackjack, roulette, poker among numerous other games seem to draw in without any promotion whatsoever. A dream comes true for any marketing specialist!
Nonetheless, only owners of hotels and casinos on the Strip get this privilege. Things become much more complicated when it comes to promotion for online casinos and betting websites. The competition is incredibly fierce, unforgiving, and bountiful, so making yourself stand out is extremely hard.
One of the most popular strategies when it comes to advertising an online casino and betting service is having a brand ambassador. Who is a brand ambassador?
Ambassadors are people who are employed to boost the notoriety and popularity of any specific brand by acting as the main face of the brand. Brand ambassadors of online casinos must give off an essence of confidence, success, and present the brand in a positive light.
Who is a better person to emanate success than sports celebrities? They are achievers and represent the spirit of giving everything in order to win. Recently, more and more celebrities are becoming brand ambassadors, as the article’s title implies.
Here are eight stars that have begun representing online casinos in recent years. You will be surprised to find some of the names on this list!
Andrew Luck
Andrew Luck is a recently retired quarterback for Indianapolis Colts. He is an incredible performer, having won numerous awards, including being the Offensive Player of the Year 2 times, getting Pro Bowl 4 times, even securing an NFL Comeback Player of the Year once among receiving other awards.
This intelligent, confident, and dedicated man has achieved quite a lot in his professional sports career. However, due to his receiving significant injuries, he is not able to continue his winning streak. In football, at least.
His powerful character and the need for achieving new milestones found another medium for expression – poker and sports betting. It is just as fun and exciting to root for the team you have bet on, as it is to play football!
Andrew Luck has started to collaborate with Bovada and represents it as the face of this brand. Bovada is a pretty famous online casino that operates in Quebec, Canada. This fact is the reason that makes it completely legal for the US gamblers (except for gamblers from NY, Washington D.C., and NJ).
Bovada has a well-established history on the gambling market and is completely legitimate, which explains it is the most visited gambling website in the US. This site accepts bank card transactions in US currency, as well as Bitcoin.
Usain Bolt
Usain Bolt is another internationally-known celebrity in sports to endorse online betting and poker. If you have been living under a rock, Usain Bolt is literally the fastest man on Earth, having secured world records in 100 meters, 200 meters, and 4 by 100 meters races.
Usain Bolt retired at the IAAF World Athletics Championships in 2017, saying his goodbyes to sport and being an athlete. His incredible career achievements and the fact that he is a holder of world records make him an excellent public figure to represent online gambling sites.
Zlatan Ibrahimović
Zlatan Ibrahimović is one of the greatest strikers of all time and the third-most accomplished soccer player who is still actively participating in professional games. He has won 31 trophies and scored over 540 career goals.
Apart from achievements, he has also amassed quite a scandalous reputation for himself by creating a number of controversies. His image is perfect for embodying the spirit of gambling that was thriving even when it was illegal, which is why he joined other sports celebrities in endorsing online casinos.
Neymar Junior
Neymar Junior (who is also known as ‘Juninho’) is a Brazilian soccer player who plays as a forward for Paris Saint-German. He is also the captain of the Brazil national team, making him the leader of the strongest team skill-wise in the world.
Neymar employed his fame and reputation to become another online casino brand ambassador. His mindset and attitude align him with gambling, which is the reason why he jumps on the opportunity to endorse online gambling, as it is being legalized everywhere.
Mike Tyson
Mike Tyson is a previously undisputed world heavyweight boxing champion that has turned into a fully-fledged businessman. He was the youngest athlete to receive a heavyweight title. During his twenties, he conquered the boxing world with his incredible performance.
Now, he decided to dive deep into public life, as well as business. In addition to endorsing online gambling websites and signing advertising deals with such companies, he has created a number of other start-ups.
Cristiano Ronaldo
Cristiano Ronaldo is one of the most well-paid soccer players of all time. Counting all of his professional achievements will take too much time. All you need to know is that he loves earning money, as well as spending them.
The soccer player, who has more than a hundred million Facebook fans, decided to use his high level of influence. Cristiano Ronaldo is partially known for receiving tons of sponsorships, and online gambling deals are frequently among them.
Surrounding Factors
Quite many sports celebrities have recently endorsed gambling. According to Gamblers Daily Digest, online casino popularity is significantly increasing as of now, so this rise in celebrity endorsement perfectly coincides with the increase in popularity of online gambling overall.
It appears that demand for gambling is having a big surge, which is enabled by officials, as more and more states are legalizing gambling. According to Weekly Slots News, Indiana is the most recent state to have brought gambling into the light.
Conclusion
It does not matter whether gambling is becoming more popular due to extensive marketing, or advertisement campaigns are only a side effect of the rising popularity. The fact is that gambling is still alive and kicking; both stars and regular people love doing it!
