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NBC Leads Sunday Despite 25 Percent Year-to-Year Drop for ‘Sunday Night Football’

Compared to the year-ago “Sunday Night Football” telecast on NBC (Patriots-Broncos from 11/29/15) from 8:30-11:00 p.m., Chiefs-Broncos was down 24 percent in viewership (17.34 million vs. 22.87 million) and down 25 percent among adults 18-49 (5.8 rating vs. 7.7 rating).

What follows are the fast affiliate results for Sunday, November 27, 2016 broken out by network and by each half-hour:








Prime Averages
Network Viewers
(000)
Adults
18-49
14558 4.8/14
14205 2.6/8
3482 0.8/2
2144 0.9/2
1611 0.6/2
1374 0.5/1
1253 0.3/1









Sunday, Nov. 27, 2016
7:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 31.4
America’s Funniest Home Videos (r) 5254 0.8/3
NFL Overrun (s) 24343 6.2/20
Football Night in America (r) 6514 1.8/6
Ice Age: A Mammoth Christmas (r) 3256 1.0/3
Liga MX: Guadalajara vs. Club América (s) 1739 0.7/2
Lo Major de Hasta Que Te Conoci 894 0.3/1
Movie: How Sarah Got Her Wings (2015) 1165 0.2/1
7:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 32.9
America’s Funniest Home Videos (r) 5888 1.1/3
NFL Overrun / 60 Minutes 22043 5.1/15
Football Night in America (r) 9139 2.8/9
Bob’s Burgers 2406 1.1/3
Liga MX: Guadalajara vs. Club América (s) 1833 0.7/2
Lo Major de Hasta Que Te Conoci 1113 0.4/1
Movie: How Sarah Got Her Wings (2015) 1209 0.2/1
8:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 34.2
Once Upon a Time 3354 1.0/3
60 Minutes 16633 2.7/8
Football Night in America 14115 4.6/13
The Simpsons (r) 2574 1.1/3
Liga MX: Guadalajara vs. Club América (s) 1754 0.7/2
Lo Major de Hasta Que Te Conoci 1241 0.4/1
Movie: How Sarah Got Her Wings (2015) 1268 0.2/1
8:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 35.8
Once Upon a Time 3209 1.0/3
60 Minutes / NCIS: Los Angeles 14394 2.0/6
Sunday Night Football: Kansas City @ Denver 18733 6.1/17
Son of Zorn (r) 1508 0.6/2
Liga MX: Guadalajara vs. Club América (s) 1822 0.8/2
Lo Major de Hasta Que Te Conoci 1316 0.4/1
Movie: How Sarah Got Her Wings (2015) 1343 0.3/1
9:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 36.3
Secrets and Lies 2769 0.7/2
NCIS: Los Angeles 11050 1.5/4
Sunday Night Football: Kansas City @ Denver 19832 6.5/18
Family Guy (r) 1781 0.8/2
La Banda 1442 0.6/2
Lo Major de Hasta Que Te Conoci 1819 0.7/2
Movie: Christmas in Vermont (2016) 1203 0.2/1
9:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 35.9
Secrets and Lies 2792 0.7/2
NCIS: Los Angeles / Madam Secretary 10245 1.3/4
Sunday Night Football: Kansas City @ Denver 17313 5.7/16
Last Man on Earth (r) 1342 0.5/2
La Banda 1483 0.5/1
Lo Major de Hasta Que Te Conoci 1880 0.7/2
Movie: Christmas in Vermont (2016) 1187 0.2/1
10:00 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 33.3
Quantico 2301 0.7/2
Madam Secretary 8122 1.0/3
Sunday Night Football: Kansas City @ Denver 15314 5.2/16
La Banda 1422 0.5/1
Don Francisco Te Invita 1470 0.5/2
Movie: Christmas in Vermont (2016) 1303 0.2/1
10:30 PROGRAM Viewers
(000)
Adults
18-49
Usage Levels 30.3
Quantico 2292 0.6/2
Madam Secretary / Elementary 6807 0.8/3
Sunday Night Football: Kansas City @ Denver 15503 5.4/18
La Banda 1394 0.5/2
Don Francisco Te Invita 1261 0.4/1
Movie: Christmas in Vermont (2016) 1342 0.2/1

Source: Nielsen Media Research
 

8 Comments

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  1. ABC is such a mess. Secrets and Lies ends soon and Quantico is now moving to Monday at 10PM. Quantico is down a lot vs season 1 so it may only be a “slight” improvement from Conviction for them.

    I like Son of hte Bronx idea of putting Last Man Standing and Dr. Ken over to Sunday at 8PM hour for some counter programming because obviously what they are dong now is not working anymore.

    ABC needs to announce a final season for Once Upon a Time. I know a lot of viewers felt last season was pretty conclusive so I guess they are just milking it now because ABC won’t give them the word.

    • Not a bad idea for Last Man Standing or Dr. Ken but they are doing okay on Friday so maybe leave them put for now. For the remainder of this season I would just burn off stuff on Sundays: OUAT, SHIELD, and maybe try out that midseason drama Time After Time in the 8pm hour so it has the AFV lead in.

        • Just for fun, I’ll point out again that had the networks enough money from all those hits coining billions for them, they’d have money for mid-season replacements (or immediate replacements) rather than painfully burning off flops (than again Channing Dungey did renew said flops!!)

          Go Channing, go!!!

          I mean, seriously, she needs to go… 😉

    • The absurdity of milking a show that is now a flop should not be lost on us…

      Totally agree with you on ABC of course. 🙂