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Sunday Final Nationals: ‘The Walking Dead’ on AMC Dips to Four-Year Low

by Douglas Pucci November 30, 2016, 5:37 pm 7 Comments

NBC won Sunday night with the Kansas City Chiefs’ 30-27 overtime victory over the Denver Broncos on “Sunday Night Football.” Despite the competitive nature of the game, the prime time declines for the NFL were again exhibited on this night. Compared to the year-ago “SNF” game of Patriots-Broncos (11/29/15), Chiefs-Broncos was down 26-27 percent in all the following measures: household rating (10.7 vs. 14.6), total viewers (18.44 million vs. 25.19 million) and adults 18-49 (7.949 million/6.2 rating vs. 10.761 million/8.5 rating).

Although AMC’s “The Walking Dead” remains as the top scripted series on television among young adults (by far), its Nov. 27 telecast drew its least amount of same-day viewers (since 11/18/12) and its lowest-rated adults 18-49 delivery (since 3/18/12) in over four years.

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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Sunday, November 27, 2016
7-11	Network Average			2.1/4	3486	0.5/2	0.8/2	1.0/3
7:00	America’s Funniest Home Videos (r)	249	94	3.1/5	5577	0.6/2	1.0/3	1.3/3
8:00	Once Upon a Time	249	94	1.9/3	3274	0.7/3	1.0/3	1.2/3
9:00	Secrets and Lies	249	94	1.9/3	2806	0.4/1	0.7/2	0.9/2
10:00	Quantico	249	94	1.5/3	2285	0.4/2	0.7/2	0.8/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			9.1/15	15560		3.1/9	4.0/10
4:25	NFL Football Carolina @ Oakland or San Diego @ Houston (s)			13.2/24	23497		6.9/25	8.3/25
7:44	NFL Football Post-Gun (s)			13.1/22	23415	5.3/21	6.5/21	7.8/21
7:49	60 Minutes	255	94	10.2/16	17265	1.9/7	2.8/8	3.9/10
8:49	NCIS: Los Angeles	255	94	6.9/11	11389	0.8/3	1.5/4	2.3/5
9:49	Madam Secretary	255	94	5.6/10	8970	0.6/2	1.0/3	1.6/4
10:49	Elementary (thru 11:49)	255	94	3.3/7	4950	0.4/2	0.7/3	1.1/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			8.8/14	15390		5.1/15	6.0/15
7:30	Football Night in America	244	94	2.1/3	3432	0.7/3	0.9/3	1.2/3
7:52	Football Night in America	244	94	5.7/9	9859	2.7/10	3.2/10	3.9/10
8:22	Sunday Night Pre-Kick	244	94	7.5/12	13138	3.6/13	4.3/13	5.1/13
8:31	Sunday Night Football Kansas City @ Denver (thru 12:30am)	244	94	10.7/19	18436	4.9/20	6.2/20	7.3/20
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-10	Network Average			1.2/2	1975	0.7/3	0.8/2	0.9/2
7:00	Ice Age: A Mammoth Christmas (rs)	180	69	0.9/1	1376	0.2/1	0.5/1	0.5/1
7:16	Ice Age: A Mammoth Christmas (rs)	252	94	1.6/3	2694	0.6/2	0.9/3	1.1/3
7:30	Bob’s Burgers	254	94	1.5/2	2436	0.9/4	1.1/3	1.2/3
8:00	The Simpsons (r)	253	94	1.5/2	2576	1.0/4	1.1/3	1.2/3
8:29	Son of Zorn (r)	256	94	0.9/1	1541	0.6/2	0.7/2	0.7/2
8:59	Family Guy (r)	253	94	1.1/2	1778	0.7/2	0.8/2	0.9/2
9:30	The Last Man on Earth (r)	253	94	0.8/1	1333	0.5/2	0.5/2	0.6/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			1.1/2	2417		1.0/3
6:30	Univision+UDN Liga MX Cuartos de Final Guadalajara vs. América (s)			1.3/2	2997		1.3/4
9:00	La Banda (thru 11:00)			0.8/1	1479		0.5/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
7-11	Network Average			0.3/0	575		0.2/1
7:00	Cine Blade: Trinity (2004)			0.4/1	913		0.4/1
9:00	La Embajada			0.2/0	298		0.1/0
10:05	Club de Cuervos			0.1/0	167		0.1/0

Sub-Demo Breakdowns – Sunday 11/27/16

“Once Upon a Time” (ABC)
Women 18-34: 0.9/3
Men 18-34: 0.6/2
Women 18-49: 1.2/3
Men 18-49: 0.8/2

“Secrets & Lies” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.9/2
Men 18-49: 0.5/1

“Quantico” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.4/1

“60 Minutes” (CBS)
Women 18-34: 1.5/5
Men 18-34: 2.2/8
Women 18-49: 2.4/7
Men 18-49: 3.2/9

“NCIS: Los Angeles” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.8/3
Women 18-49: 1.5/4
Men 18-49: 1.5/4

“Madam Secretary” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.6/2
Women 18-49: 1.1/3
Men 18-49: 1.0/3

“Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.7/3
Men 18-49: 0.6/2

“Football Night in America” (NBC, 7:30)
Women 18-34: 0.5/2
Men 18-34: 0.8/3
Women 18-49: 0.7/2
Men 18-49: 1.2/4

“Football Night in America” (NBC, 7:52)
Women 18-34: 1.9/7
Men 18-34: 3.4/13
Women 18-49: 2.2/7
Men 18-49: 4.3/13

“Sunday Night Pre-Kick” (NBC)
Women 18-34: 2.7/10
Men 18-34: 4.5/17
Women 18-49: 3.0/9
Men 18-49: 5.7/17

“Sunday Night Football: Kansas City @ Denver” (NBC)
Women 18-34: 3.6/14
Men 18-34: 6.3/26
Women 18-49: 4.4/14
Men 18-49: 8.1/26

“Ice Age: A Mammoth Christmas” (Fox, 7:00)
Women 18-34: 0.3/1
Men 18-34: 0.3/1
Women 18-49: 0.4/1
Men 18-49: 0.5/2

“Ice Age: A Mammoth Christmas” (Fox, 7:11)
Women 18-34: 0.6/2
Men 18-34: 0.7/3
Women 18-49: 0.7/2
Men 18-49: 1.0/3

“Bob’s Burgers” (Fox)
Women 18-34: 0.9/3
Men 18-34: 0.9/4
Women 18-49: 1.0/3
Men 18-49: 1.2/4

“The Walking Dead” (AMC)
5.36 household rating
10.403 million viewers
Women 18-34: 3.92
Men 18-34: 4.72
Women 18-49: 4.66
Men 18-49: 5.15

“Talking Dead” (AMC)
2.03 household rating
3.777 million viewers
Women 18-34: 1.32
Men 18-34: 1.57
Women 18-49: 1.69
Men 18-49: 1.74

“Real Housewives of Atlanta” (Bravo)
1.72 household rating
2.549 million viewers
Women 18-34: 1.40
Men 18-34: 0.47
Women 18-49: 1.69
Men 18-49: 0.57

“Married to Medicine” (Bravo)
1.03 household rating
1.515 million viewers
Women 18-34: 0.85
Men 18-34: 0.28
Women 18-49: 1.00
Men 18-49: 0.33

“Westworld” (HBO)
1.20 household rating
2.086 million viewers
Women 18-34: 0.60
Men 18-34: 1.18
Women 18-49: 0.74
Men 18-49: 1.30

“Divorce” (HBO)
0.41 household rating
0.631 million viewers
Women 18-34: 0.16
Men 18-34: 0.16
Women 18-49: 0.23
Men 18-49: 0.26

“Shameless” (Showtime)
0.96 household rating
1.558 million viewers
Women 18-34: 0.47
Men 18-34: 0.42
Women 18-49: 0.61
Men 18-49: 0.60

“The Librarians” (TNT)
0.92 household rating
1.620 million viewers
Women 18-34: 0.23
Men 18-34: 0.26
Women 18-49: 0.49
Men 18-49: 0.55

“Movie: Journey Back to Christmas” (Hallmark)
3.06 household rating
4.842 million viewers
Women 18-34: 0.67
Men 18-34: 0.37
Women 18-49: 1.19
Men 18-49: 0.51

“Soul Train Awards” (BET)
1.05 household rating
1.774 million viewers
Women 18-34: 0.65
Men 18-34: 0.32
Women 18-49: 0.79
Men 18-49: 0.40

“Liga MX: Guadalajara vs. América” (UDN, 6:30-9:00 p.m.)
0.46 household rating
0.994 million viewers
Women 18-34: 0.31
Men 18-34: 0.49
Women 18-49: 0.29
Men 18-49: 0.64

Source: Live+Same Day data, Nielsen Media Research

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