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Sunday Final Nationals: ‘American Music Awards’ on ABC Sinks to All-Time Low

Green Bay-Washington on “Sunday Night Football” helped NBC win Sunday night overall.

ABC’s star-studded “American Music Awards” dipped to a record-low in ratings and viewership with a 4.7 U.S. household rating, 8.182 million total viewers and 3.105 million adults 18-49: down 26 percent in viewership and down 30 percent in adults 18-49 from the year-ago “AMAs (11.007 million total viewers, 4.426 million adults 18-49 on 11/22/15); down 30 percent in viewership and down 36 percent in adults 18-49 from the year-ago “AMAs” (11.61 million total viewers, 4.848 million adults 18-49 on 11/23/14).

This low watermark comes three days after the Latin Grammys on Univision plummeted to its record-low in viewership.

As a positive for ABC, it was their best ratings performance in the Sunday 8-11 p.m. time frame since May 20 — the night they aired the “Billboard Music Awards.”

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, November 20, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 4.4/7 7762 1.6/6 2.1/7 2.6/7
7:00 America’s Funniest Home Videos 249 94 3.7/6 6482 0.7/3 1.1/3 1.5/4
8:00 2016 American Music Awards (a) (thru 11:03) 249 94 4.7/8 8182 1.8/7 2.4/7 2.9/7
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 8.1/14 13530 2.7/8 3.5/9
4:42 NFL Football Philadelphia @ Seattle or New England @ San Francisco (s) 13.6/25 24360 7.3/27 8.6/27
7:42 NFL Football Post-Gun (s) 11.4/19 20119 4.5/18 5.7/19 7.0/19
7:46 60 Minutes 255 94 9.1/15 14891 1.8/7 2.6/8 3.5/9
8:46 NCIS: Los Angeles 255 94 6.5/10 10427 0.9/3 1.5/4 2.1/5
9:46 Madam Secretary 255 94 5.4/9 8516 0.5/2 1.0/3 1.5/4
10:46 Elementary (thru 11:46) 255 94 3.4/7 5014 0.4/2 0.7/3 1.1/4
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 9.1/15 15780 5.1/15 6.1/15
7:36 Football Night in America 243 94 3.7/6 6515 1.6/7 2.1/7 2.6/7
7:58 Football Night in America 243 94 6.0/10 10441 2.7/11 3.3/11 4.1/11
8:22 Sunday Night Pre-Kick 243 94 8.0/13 13973 3.6/14 4.4/14 5.3/14
8:32 Sunday Night Football Green Bay @ Washington (thru 11:43) 243 94 10.8/18 18729 5.1/20 6.2/19 7.3/19
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 1.4/2 2322 0.9/3 1.1/3 1.2/3
7:00 The Simpsons (s) 236 83 0.9/2 1472 1.4/2 0.5/2 0.6/2
7:30 Bob’s Burgers 252 93 1.4/2 2345 0.9/4 1.1/3 1.2/3
8:00 The Simpsons 254 94 1.7/3 2876 1.1/4 1.3/4 1.5/4
8:30 Bob’s Burgers (s) 254 94 1.4/2 2462 1.0/4 1.2/3 1.3/3
9:01 Family Guy 254 94 1.6/3 2735 1.2/4 1.4/4 1.5/3
9:30 The Last Man on Earth 254 94 1.2/2 2043 0.8/3 0.9/3 1.0/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.8/1 1448 0.5/1
7:00 Sal y Pimienta 0.9/1 1447 0.4/1
8:00 La Banda 0.9/1 1500 0.5/1
10:00 Aquí y Ahora 0.8/1 1343 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.4/1 941 0.4/1
7:00 Cine Los Indestructibles (2010) 0.5/1 974 0.4/1
9:00 Cine Duro de matar 5: un buen día para morir (2013) 0.4/1 909 0.4/1

Sub-Demo Breakdowns – Sunday 11/20/16

America’s Funniest Home Videos” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.7/3
Women 18-49: 1.2/4
Men 18-49: 0.9/3

2016 American Music Awards” (ABC)
Women 18-34: 2.4/9
Men 18-34: 1.2/5
Women 18-49: 3.1/9
Men 18-49: 1.8/5

60 Minutes” (CBS)
Women 18-34: 1.6/6
Men 18-34: 2.0/8
Women 18-49: 2.3/7
Men 18-49: 2.9/9

NCIS: Los Angeles” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.8/3
Women 18-49: 1.4/4
Men 18-49: 1.5/4

Madam Secretary” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.9/3

Elementary” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3

Football Night in America” (NBC, 7:36)
Women 18-34: 1.2/5
Men 18-34: 2.1/9
Women 18-49: 1.4/4
Men 18-49: 2.8/9

Football Night in America” (NBC, 7:58)
Women 18-34: 2.0/8
Men 18-34: 3.4/14
Women 18-49: 2.2/7
Men 18-49: 4.5/14

Sunday Night Pre-Kick” (NBC)
Women 18-34: 2.5/9
Men 18-34: 4.7/19
Women 18-49: 2.9/9
Men 18-49: 6.0/19

Sunday Night Football: Green Bay @ Washington” (NBC)
Women 18-34: 3.6/13
Men 18-34: 6.6/27
Women 18-49: 4.2/12
Men 18-49: 8.6/26

Bob’s Burgers” (Fox, 7:30 p.m.)
Women 18-34: 0.8/3
Men 18-34: 1.1/4
Women 18-49: 0.9/3
Men 18-49: 1.2/4

The Simpsons” (Fox)
Women 18-34: 1.0/4
Men 18-34: 1.2/5
Women 18-49: 1.1/3
Men 18-49: 1.6/5

Bob’s Burgers” (Fox, 8:30 p.m.)
Women 18-34: 1.1/4
Men 18-34: 1.0/4
Women 18-49: 1.1/3
Men 18-49: 1.3/4

Family Guy” (Fox)
Women 18-34: 1.1/4
Men 18-34: 1.4/5
Women 18-49: 1.1/3
Men 18-49: 1.6/5

The Last Man on Earth” (Fox)
Women 18-34: 0.7/2
Men 18-34: 0.8/3
Women 18-49: 0.8/2
Men 18-49: 1.1/3

The Walking Dead” (AMC)
5.80 household rating
10.996 million viewers
Women 18-34: 4.19
Men 18-34: 4.68
Women 18-49: 4.97
Men 18-49: 5.38

Talking Dead” (AMC)
2.08 household rating
3.738 million viewers
Women 18-34: 1.38
Men 18-34: 1.30
Women 18-49: 1.78
Men 18-49: 1.60

The Librarians” (TNT)
1.10 household rating
1.890 million viewers
Women 18-34: 0.32
Men 18-34: 0.29
Women 18-49: 0.54
Men 18-49: 0.5.1

Keeping Up with the Kardashians” (E!)
0.74 household rating
1.144 million viewers
Women 18-34: 0.83
Men 18-34: 0.23
Women 18-49: 0.82
Men 18-49: 0.25

WAGS Miami” (E!)
0.31 household rating
0.473 million viewers
Women 18-34: 0.37
Men 18-34: 0.12
Women 18-49: 0.37
Men 18-49: 0.14

Real Housewives of Atlanta” (Bravo)
1.71 household rating
2.492 million viewers
Women 18-34: 1.14
Men 18-34: 0.47
Women 18-49: 1.50
Men 18-49: 0.56

Married to Medicine” (Bravo)
1.05 household rating
1.489 million viewers
Women 18-34: 0.54
Men 18-34: 0.24
Women 18-49: 0.84
Men 18-49: 0.31

Westworld” (HBO)
1.03 household rating
1.777 million viewers
Women 18-34: 0.52
Men 18-34: 0.94
Women 18-49: 0.58
Men 18-49: 1.01

Divorce” (HBO)
0.41 household rating
0.622 million viewers
Women 18-34: 0.08
Men 18-34: 0.11
Women 18-49: 0.17
Men 18-49: 0.20

Shameless” (Showtime)
0.87 household rating
1.403 million viewers
Women 18-34: 0.42
Men 18-34: 0.28
Women 18-49: 0.51
Men 18-49: 0.46

The Affair” (Showtime)
0.40 household rating
0.599 million viewers
Women 18-34: 0.10
Men 18-34: 0.12
Women 18-49: 0.21
Men 18-49: 0.14

Movie: A December Bride” (Hallmark)
2.74 household rating
4.294 million viewers
Women 18-34: 0.78
Men 18-34: 0.27
Women 18-49: 1.24
Men 18-49: 0.42

NASCAR Sprint Cup: Post Race” (NBCSN, 7:15-9:00 p.m.)
0.52 household rating
0.895 million viewers
Women 18-34: 0.12
Men 18-34: 0.20
Women 18-49: 0.17
Men 18-49: 0.26

Fútbol Mexicano: Puebla vs. UNAM” (UDN, 6:53-9:00 p.m.)
0.24 household rating
0.456 million viewers
Women 18-34: 0.10
Men 18-34: 0.20
Women 18-49: 0.10
Men 18-49: 0.29

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Happy Thanksgiving, Doug. For the next-to-last time in 2016, do you have the 8am numbers for Dino Super Charge on Nick? Thanks.

  2. Live+3 vs. Live+SD data for Sunday 11/20/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    AF Home Videos …….. 1.06 … 1.11
    AMAs ……………………. 2.42 … 2.62
    60 Minutes …………….. 2.57 … 2.65
    NCIS: Los Angeles …. 1.47 … 1.89
    Madam Secretary …… 0.96 … 1.35
    Elementary …………….. 0.73 … 1.17
    NFL: GB/WSH ………… 6.16 … 6.18
    Simpsons-r ……………. 0.52 … 0.55
    Bob’s Burgers-7:30 … 1.06 … 1.36
    Simpsons ………………. 1.33 … 1.60
    Bob’s Burgers-8:30 …. 1.17 … 1.49
    Family Guy …………….. 1.36 … 1.86
    Last Man on Earth …… 0.92 … 1.34

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    ………………………….. L+SD … L+3
    AF Home Videos ….. 6483 … 6719
    AMAs …………………. 8188 … 8769
    60 Minutes ……….. 14896 … 15305
    NCIS: LA ………….. 10428 … 12497
    Madam Secretary .. 8517 … 10980
    Elementary ………….. 5015 … 7111
    NFL: GB/WSH …… 18729 … 18815
    Simpsons-r ………….. 1472 … 1539
    Bob’s Burgers-7:30 .. 2345 … 2883
    Simpsons …………….. 2877 … 3485
    Bob’s Burgers-8:30 .. 2462 … 3015
    Family Guy ……………. 2735 … 3614
    Last Man on Earth …. 2043 … 3007