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NBC Opens Week on a Winning Note

CBS Gets a Boost Courtesy of the Flash/Supergirl Crossover

What follows are the fast affiliate results for Monday, March 29 broken out by network and by each half-

-Total Viewers:

NBC: 9.53 million, ABC: 9.32, CBS: 8.20, Fox: 3.78, CW: 929,000

-Adults 18-49:

NBC: 2.4 rating/8 share, CBS: 1.5/ 5, ABC and Fox: 1.3/ 4 each, CW: 0.4/ 1

———-

8:00 p.m.

ABC – Dancing With the Stars
Viewers: 11.51 million (#1), A18-49: 1.6/ 6 (#3)

CBS – Supergirl (The Flash crossover)
Viewers: 7.19 million (#3), A18-49: 1.7/ 6 (#2)

NBC – The Voice
Viewers: 10.81 million (#2), A18-49: 2.6/ 9 (#1)

Fox – Gotham
Viewers: 3.90 million (#4), A18-49: 1.4/ 5 (#4)

CW – Crazy Ex-Girlfriend
Viewers: 1.03 million (#5), A18-49: 0.4/ 1 (#5)

———-

8:30 p.m.

ABC – Dancing With the Stars
Viewers: 11.97 million (#1), A18-49: 1.7/ 6 (#2t)

CBS – Supergirl (The Flash crossover)
Viewers: 7.29 million (#3), A18-49: 1.7/ 6 (#2t)

NBC – The Voice
Viewers: 10.26 million (#2), A18-49: 2.7/ 9 (#1)

Fox – Gotham
Viewers: 3.65 million (#4), A18-49: 1.3/ 4 (#4)

CW – Crazy Ex-Girlfriend
Viewers: 816,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:00 p.m.

ABC – Dancing With the Stars
Viewers: 12.15 million (#1), A18-49: 1.7/ 6 (#2t)

CBS – Scorpion
Viewers: 8.74 million (#3), A18-49: 1.7/ 5 (#2t)

NBC – The Voice
Viewers: 11.63 million (#2), A18-49: 2.9/ 9 (#1)

Fox – Lucifer
Viewers: 3.82 million (#4), A18-49: 1.3/ 4 (#4)

CW – Jane the Virgin
Viewers: 942,000 (#5), A18-49: 0.4/ 1 (#5)

———-

9:30 p.m.

ABC – Dancing With the Stars
Viewers: 11.69 million (#1), A18-49: 1.7/ 5 (#2)

CBS – Scorpion
Viewers: 8.52 million (#3), A18-49: 1.6/ 5 (#3)

NBC – The Voice
Viewers: 11.17 million (#2), A18-49: 2.8/ 9 (#1)

Fox – Lucifer
Viewers: 3.76 million (#4), A18-49: 1.2/ 4 (#4)

CW – Jane the Virgin
Viewers: 913,000 (#5), A18-49: 0.4/ 1 (#5)

———-

10:00 p.m.

ABC – The Catch (R)
Viewers: 4.87 million (#3), A18-49: 0.8/ 3 (#3)

CBS – NCIS: Los Angeles
Viewers: 8.83 million (#1), A18-49: 1.3/ 4 (#2)

NBC – Blindspot
Viewers: 6.75 million (#2), A18-49: 1.8/ 6 (#2)

———

10:30 p.m.

ABC – The Catch (R)
Viewers: 3.75 million (#3), A18-49: 0.6/ 2 (#3)

CBS – NCIS: Los Angeles
Viewers: 8.61 million (#1), A18-49: 1.2/ 4 (#2)

NBC – Blindspot
Viewers: 5.53 million (#2), A18-49: 1.4/ 5 (#1)

Source: Nielsen Media Research

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  1. FROM NBC

    NBC WINS MONDAY IN 18-49 AND TOTAL VIEWERS, AS “THE VOICE” AND “BLINDSPOT” GROW WEEK TO WEEK

    “VOICE” INCREASES BY +4% VS. LAST WEEK’S FAST-AFFILIATE 2.7, IS THE #1 TELECAST OF THE NIGHT ON THE BIG 4 IN 18-49 AND EVERY OTHER KEY DEMOGRAPHIC

    “VOICE” WINS ITS SLOT BY A +65% MARGIN AMONG THE BIG 4 IN 18-49, “BLINDSPOT” WINS BY +33%, NBC SWEEPS 6 OF 6 HALF-HOURS

    Monday Primetime Results:

    NBC wins Monday night among the Big 4 in adults 18-49, total viewers and all other key measureS, taking six of six half-hours among those nets in adults 18-49.

    “The Voice” (2.8/9 in 18-49, 11.2 million viewers overall from 8-10:01 p.m. ET):

    · Is #1 program of the night on the Big 4 networks in adults 18-49 and all other key demographics (including a tie in men 18-34).

    · Grows +4% versus last week’s 2.7 in these prelim fast-affiliate ratings and matches last week’s 2.8 in official nationals, while also growing week to week in total viewers (11.219 million vs. last week’s 10.988 million in fast affils and 11.217 million in official nationals).

    · Wins the 8-10 p.m. time period by a +65% margin among the Big 4 nets in 18-49 (2.8 vs. 1.7 each for CBS’s dramas and ABC’s “Dancing With the Stars”).

    · Versus the comparable fall telecast, retains 93% in 18-49 (2.8 vs. 3.0 on Oc.t 19, 2015) and 98% in total viewers (11.219 million vs. 11.400 million).

    · Last week’s Monday “Voice” was #1 for the week among primetime entertainment shows on the Big 4 networks in adults 18-49.

    · Will add substantial viewership via time-shifting and VOD – season to date, Monday’s “Voice” has grown by +25% going from L+SD to L+7 in 18-49 rating (from a 3.14 to a 3.92) and 2.3 million viewers overall (12.2 million to 14.5 million).

    · Upscale: Monday’s “Voice” has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes (“most current,” including L+3).

    “Blindspot” (1.6/5 in 18-49, 6.1 million viewers overall from 10:01-11 p.m. ET):

    · Ranks #1 in the slot among ABC, CBS and NBC in adults 18-49 and all other key demographics.

    · Wins by a +33% margin among those nets in adults 18-49 (1.6 vs. 1.2 for CBS’s #2 “NCIS: LA”).

    · Is currently up week to week by +7% in 18-49 (1.6 vs. 1.5) and +4% in total viewers (6.142 million vs. 5.888 million), pending updates.

    · Will grow dramatically via time-shifting and VOD viewership:

    o L+7: “Blindspot” has increased by +79% this season in 18-49 rating (from a 2.23 to a 4.00) and 5.4 million viewers overall (8.1 million to 13.5 million) going from L+SD to L+7.

    o L+3: Last week’s “Blindspot” grew by +68% going from L+SD to L+3 ratings in 18-49 (1.53 to 2.57) and by more than 3.4 million viewers overall (5.9 million to 9.3 million). “Blindspot” delivered Monday’s biggest L+3 lifts in 18-49 and total viewers.

    · Upscale: “Blindspot” is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in home with $100K+ incomes (“most current,” including L+3).

    In Late-Night Metered Markets Monday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.5/7; “Late Show with Stephen Colbert,” 1.9/5; and ABC’s “Jimmy Kimmel Live,” 2.0/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.8/4; “Late Show,” 0.3/2; and “Jimmy Kimmel Live,” 0.5/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.2/4 in metered-market households with an encore) beat CBS’s first-run “Late Late Show” (0.9/3). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49 with an encore) topped “Late Late Show” (0.2/1).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

    For the Week:

    · NBC’s “The Voice” has finished #1 and #2 among primetime entertainment telecasts on the Big 4 networks for the Week of March 21-27 in adults 18-49, leading NBC to a #2 finish for the week in that key measure. According to “live plus same day” figures from Nielsen Media Research, NBC ranked #2 or tied for #2 for the week among ABC, CBS, NBC and Fox in every key demo.

    · Joining “The Voice” among the week’s top 25 primetime Big 4 telecasts were NBC’s “Little Big Shots,” “Blindspot,” “Law & Order: Special Victims Unit,” “Chicago P.D.” and “Heartbeat.”

    · The Monday and Tuesday editions of “The Voice” ranked #2 and #3 for the week in adults 18-49 on those networks, behind only CBS’s Saturday NCAA basketball coverage, and were #1 and #2 for the week excluding sports. Other top NBC performers included Sunday’s “Little Big Shots” (tied for #11 in 18-49), Monday’s “Blindspot” (tied for #19), Wednesday’s “Law & Order: SVU” (tied for #19), Wednesday’s “Chicago P.D.” (tied for #24) and Tuesday’s “Heartbeat” preview (tied for #24). Rankings exclude sports pre- and post-game shows.

    · “The Voice” was also the #1 entertainment telecast on the Big 4 for the week in adults, men and women 25-54; men and women 18-49; and adults and men 18-34. With kids 2-11, “Little Big Shots” ranked #1 for the week among primetime programs on ABC, CBS, NBC and Fox.

    · Season to date, NBC is running within 0.1 of a rating point of #1 behind Super Bowl-boosted CBS in adults 18-49 and is tied for #1 among the Big 4 networks in adults 18-34 and women 18-34.

    · NBC’s total-viewer average of 8.478 million is the network’s highest at this point in a season without a Super Bowl or Olympic boost since 2007-08 (8.482 million).

    WEEKLY AVERAGES

    Average rating, share and audience in each category

    ADULTS 18-49

    CBS 1.8/6, 2.3 million

    NBC 1.2/4, 1.5 million

    ABC 1.1/4, 1.5 million

    Fox 0.8/3, 1.0 million

    CW 0.4/2, 0.6 million

    Each rating point equals 1.27 million viewers

    ADULTS 25-54

    CBS 2.3/7, 2.8 million

    NBC 1.7/5, 2.0 million

    ABC 1.6/5, 1.9 million

    Fox 1.1/3, 1.3 million

    CW 0.5/2, 0.6 million

    Each rating point equals 1.20 million viewers

    TOTAL VIEWERS

    CBS 2.8/8, 8.4 million

    ABC 1.9/5, 5.6 million

    NBC 1.9/5, 5.6 million

    Fox 1.0/3, 3.1 million

    CW 0.4/1, 1.3 millio

    Each rating point equals 2.95 million viewers

    SEASON TO DATE

    Average rating, share and audience in each category

    ADULTS 18-49

    CBS 2.4/8, 3.1 million

    NBC 2.3/8, 2.9 million

    Fox 2.0/7, 2.5 million

    ABC 1.9/6, 2.4 million

    CW 0.8/3, 1.0 million

    Each rating point equals 1.27 million viewers

    ADULTS 25-54

    CBS 3.2/9, 3.9 8million

    NBC 2.9/8, 3.5 million

    Fox 2.4/7, 2.9 million

    ABC 2.3/7, 2.7 million

    CW 0.8/2, 1.0 million

    Each rating point equals 1.20 million viewers

    TOTAL VIEWERS

    CBS 3.8/11, 11.4 million

    NBC 2.9/8, 8.5 million

    ABC 2.3/6, 6.8 million

    Fox 2.1/6, 6.1 million

    CW 0.7/2, 2.0 million

    Each rating point equals 2.95 million viewers

    NOTE: Monday primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated. Season-to-date ratings are “most current” – “live plus seven day” except for the two most recent weeks, which are “live plus same day.”

  2. FROM ABC

    Dancing with the Stars (8-10pm – 11.8 million and 1.7/6 in AD18-49): From 8-10pm, ABC’s Dancing with the Stars finished as Monday’s most-watched TV show for the 2nd week in a row over NBC’s The Voice (+5% – 11.8 million vs. 11.2 million) and ranked as the #2 show for the night in Adults 18-49 (1.7/6 – tied w/CBS Supergirl/Flash crossover), behind only The Voice. DWTS held steady with its week-earlier season premiere in Adults 18-49 (1.7/6 vs. 1.8/6) and grew among Teens 12-17 (+14%).

    The Catch-R (10-11pm – 4.3 million and 0.7/2 in AD18-49): During the 10pm hour, a repeat of The Catch pilot drew an additional 4.3 million viewers and a 0.7/2 in Adults 18-49.

    Live + 3/Linear Viewing for The Catch Pilot: Based on the just released L+3 data for last Thursday (3/24/16), The Catch pilot added another 2.6 million viewers (5.846 million to 8.459 million) and surged 58% in Adults 18-49 (1.2 rating to 1.9 rating) over its L+SD numbers. In fact including last night’s rebroadcast, L+3 and L+SD, The Catch pilot has been watched on the linear network by a combined 12.8 million viewers and delivered a 2.6 rating in Adults 18-49.

  3. FROM CBS

    CBS Monday Live + Same Day Highlights

    “SUPERGIRL” SOARS +31% IN A18-49 AND +21% IN VIEWERS TO ITS BEST RATINGS SINCE FEBRUARY

    WITH “THE FLASH” CROSSOVER

    “SUPERGIRL” IS MONDAY’S HIGHEST RATED SCRIPTED SERIES IN A18-49

    “SCORPION” ALSO POSTS GROWTH IN A18-49

    “NCIS: LOS ANGELES” WINS TIME PERIOD IN VIEWERS

    At 8:00 PM, SUPERGIRL, in a crossover episode with “The Flash,” averaged 7.24 million viewers (up +21% from 6.00m), 1.7 in A18-49 (up +31% from 1.3) and 2.2 in A25-54 (up +22% from 2.2). SUPERGIRL delivered its biggest A18-49 rating and largest audience since February. SUPERGIRL was Monday’s highest rated scripted series in A18-49.

    At 9:00 PM, SCORPION averaged 8.63m, 1.6 in A18-49 (up +7% from 1.5) and 2.3 in A25-54 (nc).

    At 10:00 PM, NCIS: LOS ANGELES was first in viewers (8.72m) and averaged 1.2 in A18-49 and 1.9 in A25-54 (nc). NCIS: LOS ANGELES topped “The Blindspot” by more than +2.5 million viewers.

    • Not based on its ratings.

      I’m surprised they haven’t, as this is now surprising when they don’t renew every flop for a second season, but Supergirl did not do well and will not serve CBS well in the future.

        • I don’t insult you when I disagree with you.

          Why do you feel justified in insulting me (and not even trying an argument!) when I disagree with you.

          Sad. 🙁

          And it won’t make Supergirl’s ratings or its future ratings prospects any better…

  4. I read The Catch plot and sort of season 7-9? of castle where their are two storylines at play simultaneously! Not going watch The Catch since Ibstop watching Castle since end of season 7! Terrible idea – have a internal running plot while each episode has this in play in the background all the while creating confusion with the characters and the viewers! Ugh!

    • By the way, a really bad use of a lead-in. You really don’t want to waste it on are-run, even if you’re desperate to get that show “sampling”.

  5. I think Supergirl will be renewed (And if magically wasn’t, the CW would happily scoop this up). But will it stay on Monday? It does beat Gotham week after week.

    Blindspot will tank without the Voice. It is doing just as bad as things like Revolution did after the Voice.

    • We agree on Blindspot and Revolution is a very good example.

      It’s a show that had failed, yet was renewed for political reasons and then failed even more bitterly…

      I don’t understand why network owners tolerate that kind of policy.

      I guess they’ve bought into the “it’s impossible to make hits” nonsense and are afraid to do even worse than by letting flops be renewed…

      • Look at it this way, how often do you see online buzz on something like Blue bloods or something that has a large audience but older skewing? In our internet age, buzz is the buzzword of the day 😉 You can get more buzz with Revolution than you can Blue Bloods. And a more rabid fan base which helps stimulate sales. Of course in each networks case, more revenue if their network produces the show

        • First of all, I appreciate your responses and the opportunity to share view. 🙂

          Except that buzz doesn’t sell.

          It doesn’t translate into higher ratings.

          And buyers of ads don’t care how “rabid” the audience for a show is.

          I’d think they’d actually want them not to run ti Twitter during commercials if anything.

          Marketing 101 teaches you that fanatical customers are good for a brand. It’s true to a point (as long as it doesn’t turn off the non-fanatical as it did for instance with the Mac computer) but in the case of selling ads, the buyers don’t care that your audience is fanatical of a product they don’t sell.

          They are buying the exposure.

          Buzz has become another PR spin ploy added on top of the always evergreen ageist spin (actually it’s really just more ageist spin).

          It’s only there to make you think flops are hits.

  6. Supergirl already reduced to stunting to try and stay afloat.

    Blindspot still failing miserably.

    Same old same old… except a surprising ebb for The Voice which must give heart palpitations at NBC.