CBS was the runaway winner on Saturday night with the network’s final night covering the “NCAA Div. I Men’s Basketball Tournament”. It was a doubleheader of Regional Final games that began airing at 6:00 p.m. ET: Oklahoma/Oregon in the West and Villanova/Kansas in the South.
Compared to ABC, NBC and Fox combined, CBS outdrew their total audience, nearly doubled their adults 18-49 rating and more than doubled their adults 18-34 rating.
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Saturday, March 26, 2016 | |||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|
| 8-11 | Network Average | 3.4/7 | 5444 | 0.4/2 | 0.8/3 | 1.3/4 |
| 7:00 | MOVIE: The Ten Commandments: (1956) (thru 11:23) | 3.3/7 | 5213 | 0.4/2 | 0.7/3 | 1.2/4 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 6.3/12 | 10851 | 2.6/14 | 3.3/14 | 3.9/13 |
| 6:00 | NCAA Div. I Men’s Basketball West Regional Final Oklahoma vs. Oregon (s) | 4.6/10 | 7695 | 1.65 | 2.2/11 | 2.7/11 |
| 8:24 | NCAA Men’s Basketball Bridge (s) | 4.8/10 | 8213 | 2.1/12 | 2.5/11 | 2.9/11 |
| 8:42 | NCAA Div. I Men’s Basketball Midwest Regional Final Villanova vs. Kansas (s) (thru 11:07) | 6.7/13 | 11560 | 2.8/14 | 3.6/14 | 4.2/14 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.3/4 | 3535 | 0.4/2 | 0.7/3 | 1.0/3 |
| 8:00 | Dateline Mystery | 2.6/5 | 4063 | 0.4/2 | 0.8/3 | 1.1/4 |
| 10:00 | Saturday Night Live (r) | 1.6/3 | 2479 | 0.3/2 | 0.6/2 | 0.9/3 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 0.8/1 | 1177 | 0.2/1 | 0.3/1 | 0.4/1 |
| 8:00 | Rosewood (r) | 0.8/2 | 1187 | 0.2/1 | 0.3/1 | 0.4/1 |
| 9:01 | Lucifer (r) | 0.7/1 | 1168 | 0.2/1 | 0.3/1 | 0.4/1 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 0.5/1 | 838 | 0.3/1 | ||
| 7:00 | Nuestra Belleza | 0.4/1 | 762 | 0.2/1 | ||
| 9:01 | Sal y Pimienta | 0.5/1 | 843 | 0.3/1 | ||
Sub-Demo Breakdowns – Saturday 3/26/16
Movie: “The Ten Commandments” (1956) (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.7/3
“NCAA Div. I Men’s Basketball Regional Final: Villanova vs. Kansas” (CBS)
Women 18-34: 2.1/10
Men 18-34: 3.5/18
Women 18-49: 2.6/10
Men 18-49: 4.6/19
“Dateline Mystery” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.6/3
Cable Rankings – Saturday 3/26/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, March 26:
- “NCIS” (USA, 9:00-10:00 p.m.): 2.423 million viewers (0.43 adults 18-49 rating)
- “The Big Bang Theory” (TBS, 9:30-10:00 p.m.): 2.413 (0.73)
- “NCIS” (USA, 8:00-9:00 p.m.): 2.312 (0.41)
- “The Big Bang Theory” (TBS, 10:00-10:30 p.m.): 2.305 (0.76)
- “NCIS” (USA, 10:00-11:00 p.m.): 2.296 (0.43)
- Movie: “Toy Story 2” (1999) (Disney Channel, 8:00-9:40 p.m.): 2.264 (0.62)
- “The Big Bang Theory” (TBS, 9:00-9:30 p.m.): 2.210 (0.70)
- “The Big Bang Theory” (TBS, 8:30-9:00 p.m.): 2.178 (0.68)
- “The Big Bang Theory” (TBS, 10:30-11:00 p.m.): 2.134 (0.69)
- “Henry Danger” (Nickelodeon, 8:00-8:30 p.m.): 2.119 (0.39)
- Movie: “Frozen” (2013) (Freeform, 8:00-10:30 p.m.): 1.962 (0.66)
- “The Big Bang Theory” (TBS, 8:00-8:30 p.m.): 1.958 (0.57)
- “House Hunters Renovation” (HGTV, 9-10 p.m.): 1.728 (0.40)
- “Property Brothers” (HGTV, 9-10 p.m.): 1.669 (0.38)
- “School of Rock” (Nickelodeon, 8:30-9 p.m.): 1.625 (0.30)
- “American Dad” (Adult Swim, 10:30-11 p.m.): 1.509 (0.65)
- “Property Brothers” (HGTV, 8-9 p.m.): 1.312 (0.29)
- “Bella and the Bulldogs” (Nickelodeon, 9:00-9:30 p.m.): 1.285 (0.25)
- Movie: “Vacation” (2015) (HBO, 8:00-9:39 p.m.): 1.276 (0.57)
- Movie: “Appetite for Love” (Hallmark, 9:00-11:00 p.m.): 1.268 (0.17)
- “World Championship Boxing: Ward vs. Barrera” (HBO, 10:55-11:42 p.m., 0.67 household rating): 1.064 million viewers (0.40 adults 18-49 rating)
- “Ghost Adventures” (Travel, 9-10 p.m.): 0.870 (0.32)
- “World Championship Boxing: Post Fight” (HBO, 10:34-10:55 p.m., 0.54 household rating): 0.835 million viewers (0.31 adults 18-49 rating)
- “Incredible Dr. Pol Compilation” (Nat Geo Wild, 8:00-9:00 p.m.): 0.763 (0.16)
- “World Championship Boxing: Diaz Jr. vs. Velez” (HBO, 9:55-10:34 p.m., 0.50 household rating): 0.756 million viewers (0.29 adults 18-49 rating)
- “Sex Sent Me to the ER” (TLC, 9-10 p.m.): 0.668 (0.18)
- “Black Sails” (Starz, 9:02-9:52 p.m.): 0.644 (0.17)
- “World Championship Boxing: Pre Fight” (HBO, 9:45-9:55 p.m., 0.41 household rating): 0.612 million viewers (0.25 adults 18-49 rating)
- “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.558 (0.15)
- “NBA Basketball: San Antonio Spurs @ Oklahoma City Thunder” (NBA TV, 8:00-10:24 p.m., 0.21 household rating): 0.321 million viewers (0.13 adults 18-49 rating)
- “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.089 (0.04)
For the entire week of March 21-27, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up 1 percent in total viewership (1.113 million vs. 1.103 million) and up +4 percent among Adults 18-49 (659,000 vs. 633,000) from one week earlier; the network is also down -5 percent in total viewership (1.113 million vs. 1.171 million) and down -5 percent among Adults 18-49 (659,000 vs. 693,000) from the same week one year ago (March 23-29, 2015). (https://programmingins.wpengine.com/?p=6752)
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PROGRAM | HH | Viewers (000) |
A18-49 rating |
|---|---|---|---|---|
| 8:00 | Dragon Ball Z Kai (r) | 0.40 | 638 | 0.24 |
| 8:30 | King of the Hill (r) | 0.35 | 522 | 0.20 |
| 9:00 | King of the Hill (r) | 0.50 | 748 | 0.33 |
| 9:30 | The Cleveland Show (r) | 0.62 | 932 | 0.40 |
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| 10:00 | The Cleveland Show (r) | 0.80 | 1256 | 0.54 |
| 10:30 | American Dad (r) | 1.00 | 1509 | 0.65 |
| 11:00 | Family Guy (r) | 1913 | 0.87 | |
| 11:30 | Family Guy (r) | 2096 | 1.01 | |
TOONAMI – SATURDAY, MARCH 26, 2016
|
PROGRAM | Viewers (000) |
A1849 rating |
A1849 (000) |
|---|---|---|---|---|
| 12:00a | Dragon Ball Z Kai | 1473 | 0.70 | 888 |
| 12:30a | Dimension W | 1250 | 0.59 | 751 |
| 1:00a | Parasyte: The Maxim | 1155 | 0.55 | 702 |
| 1:30a | Samurai Champloo | 1089 | 0.50 | 640 |
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| 2:00a | Naruto: Shippuden | 994 | 0.47 | 598 |
| 2:30a | One Piece | 884 | 0.41 | 525 |
| 3:00a | Kill La Kill (r) | 809 | 0.37 | 475 |
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PROGRAM | Viewers (000) |
A1849 rating |
|---|---|---|---|
| 3:30a | The Cleveland Show (r) | 795 | 0.37 |
| 4:00a | The Cleveland Show (r) | 879 | 0.42 |
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| 4:30a | American Dad (r) | 891 | 0.43 |
| 5:00a | King of the Hill (r) | 889 | 0.42 |
| 5:30a | King of the Hill (r) | 862 | 0.41 |
Source: Live+Same Day data, Nielsen Media Research
