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Saturday Final Nationals: NCAA Kansas-UConn on CBS Outdraws NBA Warriors-Spurs on ABC in Total Audience

Warriors-Spurs the Winner in Young Male Demos

Saturday night was a feast for the basketball fan as the NCAA Div. I Men’s Basketball Tournament and a highly-anticipated NBA regular season matchup took center stage.

CBS was the night’s top network in total viewers (5.79 million), adults 18-49 (1.7 rating/6.5 share) and adults 25-54 (2.0/7). The second round matchup in the South Region of “(#1) Kansas Jayhawks vs. (#9) Connecticut Huskies” on CBS was the night’s top program in total viewers, adults 18-49 (2.439 million, slightly ahead of the 2.418 million by Warriors-Spurs on ABC) and adults 25-54.

Golden State Warriors at San Antonio Spurs on ABC’s “NBA Saturday Primetime” — the highest-ever combined win total to-date among two teams within a regular season — led ABC to win the night on Saturday across adults 18-34, males 18-34 and males 18-49, according to Nielsen.

ABC’s NBA telecast of San Antonio’s 87-79 victory over Golden State peaked with 7.101 million viewers from 10:45-11 p.m. Eastern. This is the second-most watched and second-highest rated NBA regular-season game (non-Christmas) in more than three years, since February 2013. (Only Golden State-Oklahoma City from Feb. 27, 2016 drew more total viewers).

The game drew a 22.0 local rating in San Antonio which was the highest-ever for an NBA regular season game in the market across all networks.

In the first season of the NBA Saturday Primetime on ABC franchise, the NBA on ABC is up 11 percent in viewership (4.189 million vs. 3.787 million viewers) and 9 percent in U.S. household rating (2.5 vs. 2.3), compared to last season (through 14 games).

The most-watched telecast of Saturday aired in the late afternoon on CBS: the second round NCAA tourney game in the East Region between (#4) Kentucky Wildcats vs. (#5) Indiana Hoosiers. The game drew an average of 10.486 million viewers and a 3.46 rating among adults 18-49.

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Programming Insider Saturday, March 19, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.7/5 4619 1.6/8 1.7/6 1.8/6
8:00 NBA Saturday Countdown 1.4/3 2161 0.5/2 0.6/2 0.7/3
8:33 NBA Saturday Primetime: Golden State Warriors @ San Antonio Spurs (thru 11:02) 3.1/6 5171 1.8/9 1.9/7 2.0/6
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.5/7 5789 1.3/6 1.7/7 2.0/7
8:01 NCAA  Div. I Men’s Basketball Second Round Kansas vs. UConn (s) 3.6/7 6208 1.5/7 1.9/7 2.2/7
10:18 NCAA  Men’s Basketball Post Gun (s) 2.6/5 4187 0.7/3 1.1/4 1.5/4
10:23 48 Hours Presents (thru 11:23) 3.2/6 4808 0.5/3 0.9/4 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4418 0.4/2 0.8/3 1.1/3
8:00 Dateline Mystery 3.4/6 5002 0.4/2 0.8/3 1.1/4
10:00 Saturday Night Live (r) 2.1/4 3251 0.5/2 0.8/3 1.0/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1361 0.2/1 0.3/1 0.5/1
8:00 Rosewood (r) 0.8/2 1330 0.2/1 0.3/1 0.4/1
9:01 Lucifer (r) 0.9/2 1394 0.2/1 0.4/1 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.7/1 1334 0.6/2
6:55 Futbol Mexicano América vs. León (s) 0.7/1 1330 0.6/3
8:56 Futbol Mexicano Monterrey vs. Guadalajara (s) (thru 11:05) 0.7/1 1286 0.6/2

Sub-Demo Breakdowns – Saturday 3/19/16

“NBA Countdown” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.6/3
Women 18-49: 0.5/2
Men 18-49: 0.7/3

“NBA Saturday Primetime: Golden State Warriors @ San Antonio Spurs” (ABC)
Women 18-34: 1.3/6
Men 18-34: 2.3/11
Women 18-49: 1.4/5
Men 18-49: 2.4/9

“NCAA  Div. I Men’s Basketball Second Round: Kansas vs. UConn” (ABC)
Women 18-34: 1.1/5
Men 18-34: 1.9/9
Women 18-49: 1.4/5
Men 18-49: 2.5/10

“48 Hours” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.6/3
Women 18-49: 0.9/4
Men 18-49: 0.9/4

“Dateline Mystery” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

5:‪15 p.m.‬  on CBS: East Region
(#4) Kentucky vs. (#5) Indiana
Location: Wells Fargo Arena (Des Moines, Iowa)
Announcers: Jim Nantz (play-by-play), Bill Raftery (analyst), Grant Hill (analyst), Tracy Wolfson (reporter)

6:‪10 p.m.‬ on TNT: Midwest Region
(#4) Iowa State vs. (#12) Arkansas-Little Rock
Location: Pepsi Center (‪Denver, Colorado‬)
Announcers: Andrew Catalon (play-by-play), Steve Lappas (analyst), Jamie Erdahl (reporter)

7:‪10 p.m.‬ on TBS: Midwest Region
(#1) Virginia vs. (#9) Butler
Location: PNC Arena (Raleigh, N.C.)
Announcers: Kevin Harlan (play-by-play), Reggie Miller (analyst), Dan Bonner (analyst), Lewis Johnson (reporter)

Approx. ‪7:45 p.m.‬ on CBS: South Region
(#1) Kansas vs. (#9) Connecticut
Location: Wells Fargo Arena (Des Moines, Iowa)
Announcers: Jim Nantz (play-by-play), Bill Raftery (analyst), Grant Hill (analyst), Tracy Wolfson (reporter)

Approx. ‪8:40 p.m.‬ on TNT: Midwest Region
(#3) Utah vs. (#11) Gonzaga
Location: Pepsi Center (‪Denver, Colorado‬)
Announcers: Andrew Catalon (play-by-play), Steve Lappas (analyst), Jamie Erdahl (reporter)

Cable Rankings – Saturday 3/19/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, March 19:


  1. “NCAA Div. I Men’s Basketball Second Round: East Region: (#1) North Carolina vs. (#9) Providence” (TBS, 9:30-11:53‪ p.m.‬, 2.29 household rating): 4.055 million viewers (1.55 adults 18-49 rating)

  2. “Justice with Judge Jeanine” (Fox News Channel, 9-10 p.m.): 2.027 (0.25)

  3. “Henry Danger” (Nickelodeon, 8:00-8:30 p.m.): 2.023 (0.39)

  4. “Property Brothers” (HGTV, 8-9 p.m.): 1.851 (0.40)

  5. Movie: “Mommy’s Little Girl” (2016) (Lifetime, 8:00-10:02 p.m.): 1.813 (0.53)

  6. “NCAA Div. I Men’s Basketball Second Round: Midwest Region: (#3) Utah vs. (#11) Gonzaga” (TNT, 8:37-10:41‪ p.m.‬, 1.03 household rating): 1.781 million viewers (0.60 adults 18-49 rating)

  7. “Watters’ World” (Fox News Channel, 8-9 p.m.): 1.745 (0.20)

  8. “Property Brothers” (HGTV, 9-10 p.m.): 1.744 (0.44)

  9. “NCAA Div. I Men’s Basketball Bridge” (TBS, ‪9:17-9:30 p.m‬., 1.05 household rating): 1.715 million viewers (0.62 adults 18-49 rating)

  10. “School of Rock” (Nickelodeon, 8:30-9 p.m.): 1.682 (0.31)

  11. “House Hunters Renovation” (HGTV, 9-10 p.m.): 1.620 (0.36)

  12. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.526 (0.68)

  13. Movie: “The Monuments Men” (2013) (AMC, 8:00-10:30 p.m.): 1.526 (0.22)

  14. “Bella and the Bulldogs” (Nickelodeon, 9-9:30 p.m.): 1.463 (0.28)

  15. Movie: “Pitch Perfect 2” (2015) (HBO, 8:00-9:55 p.m.): 1.404 (0.56)

  16. “Stuck in the Middle” (Disney Channel, 9-9:30 p.m.): 1.399 (0.29)

  17. Movie: “The Jungle Book” (Freeform, 6:45-9:00 p.m.): 1.365 (0.46)

  18. “K.C. Undercover” (Disney Channel, 9:30-10:00 p.m.): 1.358 (0.28)

  19. “Stuck in the Middle” (Disney Channel, 8:30-9 p.m.): 1.304 (0.25)

  20. “The Cleveland Show” (Adult Swim, 10-10:30 p.m.): 1.302 (0.60)

  21. “Nicky, Ricky, Dicky & Dawn” (Nickelodeon, 9:30-10 p.m.): 1.300 (0.25)


  • “The Greg Gutfeld Show” (Fox News Channel, 10-11 p.m.): 1.275 (0.18)

  • “UFC Fight Night: Hunt vs. Mir” (FS1, 10:00 p.m.-12:59 a.m., 0.69 household rating): 1.149 million viewers (0.47 adults 18-49 rating)

  • “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 1.025 (0.27)

  • “I’d Kill For You” (ID, 10-11 p.m.): 0.912 (0.21)

  • “Sex Sent Me to the ER” (TLC, 9-10 p.m.): 0.893 (0.23)

  • “Untold Stories of the ER: Extra Dose” (TLC, 8-9 p.m.): 0.850 (0.21)

  • “Ghost Adventures” (Travel, 9-10 p.m.): 0.849 (0.30)

  • “UFC Fight Night Prelim: Hunt vs. Mir” (FS1, 8:00-10:00 p.m., 0.46 household rating): 0.766 million viewers (0.30 adults 18-49 rating)

  • “NCAA Div. I Men’s Basketball Bridge” (TNT, ‪8:19-8:37 p.m‬., 0.48 household rating): 0.760 million viewers (0.25 adults 18-49 rating)

  • “College Wrestling: NCAA Tournament, Final” (ESPN, ‪8:00-11:09 p.m‬., 0.36 household rating): 0.655 million viewers (0.21 adults 18-49 rating)

  • “For Peete’s Sake” (OWN, 9-10 p.m.): 0.639 (0.19)

  • “Black Sails” (Starz, 9:01-9:59 p.m.): 0.608 (0.17)

  • “Fútbol Mexicano: Monterrey vs. Guadalajara” (Univision Deportes, ‪8:56-11:05 p.m‬., 0.26 household rating): 0.472 million viewers (0.23 adults 18-49 rating)

  • “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.102 (0.05)


For the entire week of March 14-20, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -2 percent in total viewership (1.103 million vs. 1.124 million) and down -4 percent among Adults 18-49 (633,000 vs. 660,000) from one week earlier; the network is also down -10 percent in total viewership (1.103 million vs. 1.220 million) and down -13 percent among Adults 18-49 (633,000 vs. 724,000) from the same week one year ago (March 16-22, 2015). (programminginsider.com)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.49 899 0.31
8:30 King of the Hill (r) 0.45 704 0.26
9:00 King of the Hill (r) 0.51 814 0.33
9:30 The Cleveland Show (r) 0.68 1036 0.45
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.80 1302 0.60
10:30 American Dad (r) 0.96 1526 0.68
11:00 Family Guy (r) 2117 0.89
11:30 Family Guy (r) 2175 0.91

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, MARCH 19, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1550 0.68 862
12:30a Dimension W 1212 0.52 655
1:00a Parasyte: The Maxim 1014 0.43 551
1:30a Samurai Champloo 883 0.38 478
ProgrammingInsider.com
2:00a Naruto: Shippuden 874 0.37 469
2:30a One Piece 772 0.34 437
3:00a Kill La Kill (r) 696 0.29 364






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 684 0.29
4:00a The Cleveland Show (r) 787 0.35
ProgrammingInsider.com
4:30a American Dad (r) 805 0.37
5:00a King of the Hill (r) 734 0.33
5:30a King of the Hill (r) 714 0.32

Source: Live+Same Day data, Nielsen Media Research

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