NBC was the most-watched network on Saturday night with an average of 4.28 million total viewers. Coverage of college basketball’s conference tournament finals — primarily the ACC final between Virginia and North Carolina — gave ESPN a prime time victory among adults 18-49 (0.9 rating) and adults 18-34 (0.8 rating).
The “2016 Kids’ Choice Awards” combined to draw 4.426 million total viewers and 1.275 million adults 18-49 across five Viacom-owned networks: Nickelodeon (3.321 million viewers/910,000 adults 18-49), TeenNick (363,000/113,000), Nicktoons (314,000/96,000), TV Land (241,000/87,000) and CMT (187,000/69,000). This year’s event was hosted by country superstar Blake Shelton. Compared to the four-network telecast of Kids Choice Awards from Mar. 28, 2015 (it previously did not air on CMT), the event was off by just one percent in total viewers (4.426 million vs. 4.491 million) and about even among adults 18-49 (1.275 million vs. 1.278 million), according to Nielsen. The 2016 KCAs were down 12 percent in total viewers from the Mar. 29, 2014 edition (5.033 million) which had solely aired on Nickelodeon.
Leading out of the Kids’ Choice Awards, Nickelodeon debuted their new series “School of Rock” based on the 2003 Jack Black film of the same name. It drew 2.377 million viewers and a 1.67 rating among teens 12-17 — down 8 percent in each total viewers and teens 12-17 rating from the year-ago KCA lead-out “Harvey Beaks” (2.578 million viewers, 1.82 teens 12-17 rating), though it should be noted the “Harvey Beaks” telecast was only 12 minutes long; “School of Rock” lasted one half-hour.
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Saturday, March 12, 2016 | |||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|
| 8-11 | Network Average | 1.5/3 | 2428 | 0.7/4 | 0.8/3 | 0.9/3 |
| 8:00 | NBA Saturday Countdown | 1.2/2 | 1784 | 0.3/2 | 0.4/2 | 0.5/2 |
| 8:33 | NBA Saturday Primetime: Oklahoma City Thunder @ San Antonio Spurs (thru 11:05) | 1.7/3 | 2568 | 0.8/4 | 0.9/3 | 1.0/3 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.2/5 | 3801 | 0.3/2 | 0.5/2 | 0.8/3 |
| 8:14 | Crimetime Saturday: NCIS (r) | 2.0/4 | 3094 | 0.3/1 | 0.4/2 | 0.6/2 |
| 9:14 | Crimetime Saturday: Criminal Minds (r) | 2.2/4 | 3359 | 0.3/1 | 0.6/2 | 0.8/2 |
| 10:14 | 48 Hours (thru 11:14) | 3.3/7 | 4949 | 0.4/2 | 0.8/3 | 1.3/4 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.8/5 | 4284 | 0.4/2 | 0.8/3 | 1.2/4 |
| 8:00 | Dateline Mystery | 3.3/6 | 4924 | 0.5/2 | 0.8/3 | 1.2/4 |
| 10:00 | Saturday Night Live (r) | 2.0/4 | 3002 | 0.4/2 | 0.8/3 | 1.1/4 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 0.7/1 | 1021 | 0.2/1 | 0.3/1 | 0.4/1 |
| 7:47 | Big East Tournament Post Game (s) | 0.6/1 | 1037 | 0.3/2 | 0.4/2 | 0.4/2 |
| 8:13 | Rosewood (r) | 0.5/1 | 818 | 0.2/1 | 0.3/1 | 0.3/1 |
| 9:01 | Lucifer (r) | 0.7/1 | 1079 | 0.2/1 | 0.3/1 | 0.4/1 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 0.6/1 | 888 | 0.3/1 | ||
| 5:55 | Futbol Mexicano Cruz Azul vs. Puebla (s) | 0.5/1 | 871 | 0.4/2 | ||
| 8:00 | Cronicas de Sabado | 0.5/1 | 805 | 0.3/1 | ||
| 10:00 | Sal y Pimienta | 0.6/1 | 1053 | 0.3/1 | ||
Sub-Demo Breakdowns – Saturday 3/12/16
“NBA Countdown” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.4/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2
“NBA Saturday Primetime: Oklahoma City @ San Antonio Spurs” (ABC)
Women 18-34: 0.5/2
Men 18-34: 1.0/5
Women 18-49: 0.6/2
Men 18-49: 1.1/5
“48 Hours” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.7/3
“Dateline Mystery” (NBC)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/3
Cable Rankings – Saturday 3/12/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, March 12:
- “2016 Kids’ Choice Awards” (Nickelodeon, 8-9:30 p.m., 1.70 household rating): 3.321 million viewers (0.72 adults 18-49 rating)
- “College Basketball: ACC Tournament Final: Virginia vs. North Carolina” (ESPN, 8:55-10:58 p.m., 1.66 household rating): 2.813 million viewers (0.97 adults 18-49 rating)
- “Fox Report Saturday” (Fox News Channel, 8-8:12 p.m., 1.76 household rating): 2.547 (0.28)
- “The Big Bang Theory” (TBS, 10-10:30 p.m.): 2.422 (0.82)
- “College Basketball: Big 12 Tournament Final: Kansas vs. West Virginia” (ESPN, 6:07-8:23 p.m., 1.53 household rating): 2.420 million viewers (0.71 adults 18-49 rating)
- “School of Rock” (Nickelodeon, 9:30-10 p.m.): 2.377 (0.49)
- “The Big Bang Theory” (TBS, 9:30-10 p.m.): 2.325 (0.74)
- “The Big Bang Theory” (TBS, 10:30-11 p.m.): 2.265 (0.75)
- Movie: “Despicable Me” (2010) (Disney Channel, 7:40-9:25 p.m.): 2.164 (0.57)
- “The Big Bang Theory” (TBS, 9-9:30 p.m.): 2.118 (0.68)
- “College Basketball Scoreboard” (ESPN, 8:23-8:55 p.m., 1.25 household rating): 2.046 (0.65)
- “Justice with Judge Jeanine” (Fox News Channel, 9-10 p.m.): 1.983 (0.17)
- “NCIS” (USA, 9-10 p.m.): 1.943 (0.34)
- “The Big Bang Theory” (TBS, 8:30-9 p.m.): 1.932 (0.57)
- “NCIS” (USA, 8-9 p.m.): 1.930 (0.32)
- “Property Brothers” (HGTV, 9-10 p.m.): 1.859 (0.46)
- “Property Brothers” (HGTV, 8-9 p.m.): 1.836 (0.39)
- “NCIS” (USA, 10-11 p.m.): 1.727 (0.30)
- “K.C. Undercover” Disney Channel, 9:25-10:20 p.m.): 1.655 (0.33)
- “The Big Bang Theory” (TBS, 8-8:30 p.m.): 1.619 (0.48)
- “The Greg Gutfeld Show” (Fox News Channel, 10-11 p.m.): 1.329 (0.15)
- “Incredible Dr. Pol” (Nat Geo Wild, 9-10 p.m.): 1.152 (0.19)
- “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.944 (0.23)
- “Ghost Adventures” (Travel, 9-10 p.m.): 0.901 (0.38)
- “I’d Kill For You” (ID, 10-11 p.m.): 0.787 (0.24)
- “A Taste for Murder” (ID, 9-10 p.m.): 0.784 (0.22)
- “Black Sails” (Starz, 9:01-9:50 p.m.): 0.677 (0.22)
- “Futbol Mexicano: Tigres vs. UNAM” (Univision Deportes, 7:55-9:56 p.m., 0.25 household rating): 0.449 (0.24)
- “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.131 (0.07)
For the entire week of March 7-13, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +4 percent in total viewership (1.124 million vs. 1.083 million) and up +5 percent among Adults 18-49 (660,000 vs. 628,000) from one week earlier; the network is also down -2 percent in total viewership (1.124 million vs. 1.148 million) and down -4 percent among Adults 18-49 (660,000 vs. 687,000) from the same week one year ago (March 9-15, 2015). (programminginsider.com)
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PROGRAM | HH | Viewers (000) |
A18-49 rating |
|---|---|---|---|---|
| 8:00 | Dragon Ball Z Kai (r) | 0.42 | 620 | 0.25 |
| 8:30 | King of the Hill (r) | 0.36 | 514 | 0.21 |
| 9:00 | King of the Hill (r) | 0.45 | 716 | 0.30 |
| 9:30 | The Cleveland Show (r) | 0.58 | 973 | 0.41 |
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| 10:00 | The Cleveland Show (r) | 0.73 | 1234 | 0.54 |
| 10:30 | American Dad (r) | 0.93 | 1481 | 0.67 |
| 11:00 | Family Guy (r) | 1826 | 0.81 | |
| 11:30 | Family Guy (r) | 1967 | 0.90 | |
TOONAMI – SATURDAY, MARCH 12, 2016
|
PROGRAM | Viewers (000) |
A1849 rating |
A1849 (000) |
|---|---|---|---|---|
| 12:00a | Dragon Ball Z Kai | 1538 | 0.71 | 896 |
| 12:30a | Dimension W | 1385 | 0.63 | 797 |
| 1:00a | Parasyte: The Maxim | 1184 | 0.54 | 682 |
| 1:30a | Samurai Champloo | 1045 | 0.47 | 591 |
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| 3:00a | Naruto: Shippuden | 880 | 0.39 | 500 |
| 3:30a | One Piece | 730 | 0.32 | 412 |
| 4:00a | Kill La Kill (r) | 698 | 0.31 | 393 |
|
PROGRAM | Viewers (000) |
A1849 rating |
|---|---|---|---|
| 4:30a | American Dad (r) | 702 | 0.31 |
|
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| 5:00a | King of the Hill (r) | 746 | 0.37 |
| 5:30a | King of the Hill (r) | 778 | 0.38 |
Source: Live+Same Day data, Nielsen Media Research
