From Campaign US: Following the presentation given by Nickelodeon last week, we are officially in upfront season. This means the various broadcasting outlets—network, cable and digital—will soon be touting their merits (or sugarcoating their weaknesses) in the quest for advertising dollars next season. With the broadcast networks concluding the festivities in mid-May, the next two months are a testing ground to see which current entries will make the cut among the pilots chosen to series.
As a precursor, let’s see which broadcast networks have the momentum, which don’t, and what areas they need to focus on. The nets are listed in order of total viewer ranking this season to-date (through Feb. 26), and the Nielsen rating results are based on Live + 7 Day data (through Feb. 12) and Live + Same Day thereafter.
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