NHL Penguins-Capitals Game 2 on NBC Wins Saturday Prime Time Demos

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1. From NBC

   NBC Ratings: “SNL” Encore Is the Night’s #1 Non-Sports Telecast, NHL Hockey Leads Primetime

   In Late-Night Metered-Market Ratings for Saturday Night:

   · An April 29 encore of “Saturday Night Live,” with host Aziz Ansari and musical guest Big Sean, averaged a 2.8 rating, 7 share in households in Nielsen’s 56 metered markets and a 1.1/6 in 18-49 in the 25 markets with local people meters.

   · Versus what the show averaged last year with April encores, last night’s “Saturday Night Live” is up +8% in metered-market households (2.8 vs. 2.6).

   · Last night’s “Saturday Night Live” encore was the #1 non-sports show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime entertainment telecast on those nets in that key measure.

   · Note that “SNL” adds significant viewership via time-shifting, with the 18 originals so far this season growing by +61% in 18-49 and +3.425 million persons or +46% in total viewers nationally going from “live plus same day” Nielsens to “live plus seven day” figures. In L+SD, “SNL” this season has averaged a 2.18 rating in 18-49 nationally and 7.527 million viewers overall, and in L+7, “SNL” grew to a 3.51 in 18-49 and 10.952 million viewers.

   · Versus the same point last season, “SNL” originals are up +25% in 18-49 nationally (3.51 vs. 2.80) and +2.588 million persons or +31% in total viewers (10.952 million vs. 8.364 million).

   · The average 10.952 million viewers in L+7 makes this the show’s most-watched season at this point in 23 years (versus prior seasons’ original telecasts through comparable dates), best since 1993-94 (11.213 million for that season’s first 19 originals).

   · The 3.51 average in L+7 adults 18-49 rating nationally average is the show’s best performances in the demo at this point since 2008-09 (3.93 for that season’s first 20 originals).

   · National ratings, including viewers numbers, are due from Nielsen on Tuesday.

   Saturday Primetime Ratings:

   · Regarding Saturday’s primetime Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to revision for live sporting events. As those preliminary numbers stand, NBC Sports coverage of Stanley Cup Playoff hockey ranks #1 among the Big 4 networks in primetime in adults 18-49, as well as adults 18-34 and 25-54, plus all key adult-male demos, women 18-49 (tie) and women 18-34.

   · In metered-market results, which are time zone-adjusted, last night’s NBC Sports coverage of Stanley Cup Playoff hockey, featuring the Pittsburgh Penguins at the Washington Capitals, posted a 1.85 rating in household results from the 56 markets metered by Nielsen Media Research and a 1.2 rating in adults 18-49 in the 25 markets with local people meters, ranking #1 in primetime among the Big 4 networks in 18-49 in those 25 markets.

   · From its first half-hour to its sixth, the game, a 6-2 victory for the Penguins, grew by +19% in metered-market households (from a 1.6 to a 1.9) and +44% in 18-49 in the local people meters (0.9 to 1.3).

   NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.