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  5. ‘Undercover Boss’ Return Improves Upon Week-Ago ‘MacGyver’ Finale on CBS Friday

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  • Fast Affiliates
  • Ratings

‘Undercover Boss’ Return Improves Upon Week-Ago ‘MacGyver’ Finale on CBS Friday

by Douglas Pucci April 29, 2017, 11:38 am 6 Comments

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  • What follows are the fast affiliate results for Friday, April 28, 2017 broken out by network and by each half-hour:






    Prime Averages
    Network Viewers
    (000)
    Adults
    18-49
    CBS 7230 0.8/4
    NBC 3838 0.8/3
    ABC 2547 0.6/2
    Fox 2406 0.5/2
    CW 827 0.2/1

    


    Friday, April 28, 2017
    8:00 PROGRAM Viewers
    (000)
    Adults
    18-49
    ABC The Toy Box 2848 0.6/3
    CBS Undercover Boss 5022 0.7/4
    NBC First Dates 3368 0.7/4
    Fox Rosewood 2935 0.6/3
    CW The Originals 1033 0.3/2
    8:30 PROGRAM Viewers
    (000)
    Adults
    18-49
    ABC The Toy Box 2532 0.6/3
    CBS Undercover Boss 5683 0.8/4
    NBC First Dates 3079 0.6/3
    Fox Rosewood 2860 0.5/2
    CW The Originals 888 0.3/1
    9:00 PROGRAM Viewers
    (000)
    Adults
    18-49
    ABC Let It Fall: Los Angeles 1982-1992 (s) 2561 0.6/3
    CBS Hawaii Five-0 7691 0.9/4
    NBC Dateline NBC 3783 0.7/3
    Fox Lethal Weapon (r) 1948 0.4/2
    CW Reign 714 0.2/1
    9:30 PROGRAM Viewers
    (000)
    Adults
    18-49
    ABC Let It Fall: Los Angeles 1982-1992 (s) 2414 0.5/2
    CBS Hawaii Five-0 8050 0.9/4
    NBC Dateline NBC 4097 0.8/3
    Fox Lethal Weapon (r) 1879 0.4/2
    CW Reign 673 0.2/1
    10:00 PROGRAM Viewers
    (000)
    Adults
    18-49
    ABC Let It Fall: Los Angeles 1982-1992 (s) 2492 0.5/2
    CBS Blue Bloods 8514 0.8/3
    NBC Dateline NBC 4207 0.9/4
    10:30 PROGRAM Viewers
    (000)
    Adults
    18-49
    ABC Let It Fall: Los Angeles 1982-1992 (s) 2436 0.6/3
    CBS Blue Bloods 8421 0.8/3
    NBC Dateline NBC 4494 0.9/4

    

    Source: Nielsen Media Research

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  • Tagged with: Blue Bloods, Dateline NBC, First Dates, Hawaii Five-0, Jimmy Kimmel Live, Last Call with Carson Daly, Late Night with Seth Meyers, Let it Fall: Los Angeles, Lethal Weapon, Nightline, Reign, Rosewood, The Late Late Show With James Corden, The Late Show with Stephen Colbert, The Originals, The Tonight Show Starring Jimmy Fallon, The Toy Box, Undercover Boss

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    6 Comments

    Leave a Reply
    1. mushu_jj says:
      April 29, 2017 at 11:42 am

      That pretty much seals the fate of the Toy Box. Too bad. I kind of enjoyed the kids in that one.

      Undercover Boss despite airing on Fridays did better than the Amazing Race. About the best fans of TAR can hope for next season is midseason replacement or a move to summer.

    2. SonOfTheBronx says:
      April 29, 2017 at 11:47 am

      From CBS


      “UNDERCOVER BOSS” RETURNS FIRST IN ITS TIME PERIOD IN VIEWERS AND DEMOS

      “Hawaii Five-0” Wins in Viewers, A18-49 and A25-54

      “Blue Bloods” Tops Friday in Viewers

      CBS Places First on the Night in Viewers, A18-49 and A25-54

      · At 8:00 PM, UNDERCOVER BOSS returned in its new Friday time period first in viewers (5.35m), A18-49 (0.8) and A25-54 (1.1).

      · At 9:00 PM, HAWAII FIVE-0 was first in viewers (7.87m), A18-49 (0.9) and A25-54 (1.4).

      · At 10:00 PM, BLUE BLOODS was first in viewers (8.47m), A25-54 (1.4) and second in A18-49 (0.8). BLUE BLOODS was Friday’s #1 program in viewers.

      · For the night, CBS was first in viewers (7.23m), A18-49 (0.8, tie) and A25-54 (1.3).

      —–

      From NBC

      NBC Ratings: NBC Ties for the Friday Win Among the Big 4 in 18-49, “Dateline” Ties for #1 from 9-11, Leads the 10 p.m. Hour

      NBC TIES FOR THE FRIDAY WIN AMONG THE BIG 4 IN 18-49, “DATELINE” TIES FOR #1 FROM 9-11 P.M., LEADS THE 10-11 HOUR

      “FIRST DATES” REMAINS WITHIN 0.1 OF ITS PREMIERE RATING OF THREE WEEKS AGO

      Friday Primetime Ratings:

      NBC ties for the nightlong win among the Big 4 networks in adults 18-49.

      “Dateline NBC” (0.8/3 in 18-49, 1.1 in adults 25-54, 4.1 million viewers overall from 9-11 p.m. ET):
      · Ties for the timeslot win in adults 18-49, as well as men 18-49 and women 18-49.
      · Grows +29% from its first half-hour to its fourth (from a 0.7 rating to a 0.9) and +44% in adults 25-54 (0.9 to 1.3).
      · For its second hour from 10-11 p.m., ranks #1 among ABC, CBS and NBC in adults 18-49 and is #1 or tied for #1 for the hour among adults, men and women 18-34 and adults, men and women 18-49.
      · Will add substantial viewership via time-shifting – “Dateline” is increasing by +34% this season in 18-49 rating (from a a 0.93 to a 1.25) and +1.2 million viewers overall (4.7 million to 5.9 million) going from L+SD to L+7.
      · Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes.

      “First Dates” (0.7/3 in 18-49, 3.2 million viewers overall from 8-9 p.m. ET):
      · Retains 100% week to week in 18-49 (0.7 vs. 0.7), maintaining a 0.7 for a third straight week.
      · Remains within 0.1 of its premiere rating of three weeks ago in 18-49 (0.8 on April 7).
      · Equals NBC’s average in the timeslot last season in 18-49 (0.7 vs. 0.7, L+SD non-sports) and grows +3% in total viewers (3.223 million vs. 3.128 million).
      · Ranks #2 in the slot among the Big 4 networks in adults 18-49.
      · Will add viewership via DVR time-shifting and VOD — the prior week’s “First Dates” grew by +25% in 18-49 (0.67 to 0.84) and +509,000 viewers overall (3.5 million to 4.0 million) going from L+SD to L+3 Nielsens.
      · Upscale: “First Dates” is a strong upscale performer, generating a 123 index among adults 18-49 living in homes with $100K+ incomes (with 100 indicating an average concentration of those homes).

      In Late-Night Metered Markets Friday Night:

      · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.2/5; “Late Show with Stephen Colbert,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 1.3/3 with an encore.

      · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.7/4; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.4/2 with an encore.

      · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

      · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.2/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.5/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.4/3 in 18-49 with an encore; “Late Late Show,” 0.2/1 with an encore.

      · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

      NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

    3. LucyCarmichael says:
      April 29, 2017 at 2:45 pm

      they should keep AMazing Race for summer.

      • Marc Berman says:
        April 29, 2017 at 6:06 pm

        Or in between editions of Survivor.

    4. Marc Berman says:
      April 29, 2017 at 6:05 pm

      Thank you for posting DOuglas.

    5. renamoretti1 says:
      May 4, 2017 at 3:23 am

      As with every April-May of the last few years, the networks can’t wait for the season (and the ratings slide) to be over.

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