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No Gold for the 2018 PyeongChang Winter Olympics

Before NBC breaks out the bottle of bubbly, the reality of these rating results is what could now be the least-watched Winter Olympics in broadcast history

From Campaign US: NBC is referring to the just concluded 2018 PyeongChang Olympics as “the most robust presentation of the Winter Games in media history.” It cites a total audience delivery of approximately 19.8 million viewers, on average, per night (from Thursday, Feb. 8 through Sunday, Feb. 25), according to Nielsen. And NBC specifically states that the 2018 PyeongChang Olympics is the first Winter Games where live primetime coverage was available side-by-side on broadcast, cable and via live stream.

According to the NBC Sports spinmeisters, the network has now also ranked first in 74 Olympic telecast nights historically. It has exceeded the combined viewership of ABC, CBS and Fox on 35 consecutive Olympic nights. It has now won 438 consecutive Olympic half-hours in primetime. And the combined platforms at NBCUNiversal—NBC (176 hours), NBCSN (369 hours), CNBC (46 hours), USA Network (40.5 hours) and NBCOlympics.com/NBC Sports app (over 1,800 hours)—offered the most in-depth coverage in Winter Olympics history, totaling over 2,400 hours.

Additionally, coverage of these Winter Games boosted programming staples ‘Today,” “NBC Nightly News,” “Meet The Press” and the local weekday newcasts on NBC-owned television stations, as well as a second preview of new sitcom “A.P. Bio” following the closing ceremony this past Sunday. On social channels, NBC Olympics delivered 241 million total video views across Facebook, Twitter, Instagram (according to ListenFirst).

Then, of course, there was that two-week promotional platform for all NBC programming, all of which constitutes its current midseason line-up.

But before NBC breaks out the bottle of bubbly in celebration, the reality of these rating results, even with all this added coverage on all the NBCU platforms, is what could now be the least-watched Winter Olympics in broadcast history.

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