‘No Tomorrow’ May Live Up to its Title on The CW

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TUESDAY, OCTOBER 4, 2016

Household Rating/Share
CBS: 5.6/ 9, ABC: 4.9/ 8, NBC: 4.8/ 8, Fox and The CW: 1.6/ 3

Note: Due to the Vice Presidential Debate last night, comparisons to the year-ago evening are excluded.

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-Winners:
“NCIS” (CBS), “Dancing with the Stars” (ABC), “The Voice” R (NBC)

-Honorable Mention:
“The Flash” (CW)

-Losers (excluding repeats):
“Brooklyn Nine-Nine” (Fox), “New Girl” (Fox), “No Tomorrow” (CW)

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Ratings Analysis:
Given the live nature of the Vice Presidential debate last night, consider these metered market (overnight) results approximate.

Led by “NCIS” (#1 for the evening: 8.9 rating/14 share from 8-9 p.m.), CBS topped the Tuesday overnights, besting ABC and NBC in households by 14 percent and 17 percent, respectively. Second in the 8 p.m. hour was the live “Dancing With the Stars” Results Show on ABC at a 6.5/10, followed by a recap edition of NBC’s “The Voice” at a competitive 5.2/ 9.

In season-premiere news was “The Flash,” The CW’s highest-rated series, at a 2.3/ 4 in the 8 p.m. hour. Comparably, that was 15 percent below the year-ago season-opener (2.7/ 4 on 10/06/15), and that translated into 3.58 million viewers and a 1.4 rating/5 share in adults 18-49, based on the Live Plus Same Day data.

Fox could not compete in the 8 p.m. hour, finishing fifth with its pairing of sitcoms “Brooklyn Nine-Nine” (1.8/ 3) and “New Girl” (1.5/ 2).

In series-premiere news, CW drama “No Tomorrow” may live up to its title with a mere 0.9/ 1 in the household overnights at 9 p.m. Comparably, this dipped by 59 percent from the 8:30 p.m. portion of “The Flash” (2.2/ 3 at 8:30 p.m.), and it was 18 percent below the 1.1/ 2 for the season-premiere of former time period occupant ‘iZombie” on the year-ago evening. Since most new series drop 10 to 20 percent in week two, The CW may want to revisit what it is airing out of “The Flash.”

The live Vice Presidential debate between Democratic candidate Tim Kaine and Republican candidate Mike Pence aired from 9-10:36 p.m. ET and fared as following in the household overnights on the Big 3:

NBC: 4.8/ 8, ABC: 4.3/ 7, CBS: 4.1/ 6

Coverage on Fox averaged a 1.5/ 2 from 9-10 p.m.

What follows are the household overnight results by half-hour:

8:00 p.m.
ABC – “Dancing With the Stars” Results Show: 6.4/10 (#2)
CBS – “NCIS”: 8.8/14 (#1)
NBC – “The Voice” (R): 5.2/ 9 (#3)
Fox – “Brooklyn Nine-Nine”: 1.8/ 3 (#5)
CW – “The Flash” (season premiere): 2.3/ 4 (#4)

8:30 p.m.
ABC – “Dancing With the Stars” Results Show: 6.7/10 (#2)
CBS – “NCIS”: 9.0/14 (#1)
NBC – “The Voice” (R): 5.2/ 8 (#3)
Fox – “New Girl”: 1.5/ 2 (#5)
CW – “The Flash” (season premiere): 2.2/ 3 (#4)

9:00 p.m.
ABC – Vice Presidential debate: 4.6/ 7 (#2)
CBS – Vice Presidential debate: 4.4/ 7 (#3)
NBC – Vice Presidential debate: 5.0/ 8 (#1)
Fox – Vice Presidential debate: 1.4/ 2 (#4)
CW – “No Tomorrow” (series premiere): 1.0/ 2 (#5)

9:30 p.m.
ABC – Vice Presidential debate: 4.4/ 7 (#2)
CBS – Vice Presidential debate: 4.1/ 6 (#3)
NBC – Vice Presidential debate: 4.9/ 8 (#1)
Fox – Vice Presidential debate: 1.7/ 3 (#4)
CW – “No Tomorrow” (series premiere): 0.8/ 1 (#5)

10:00 p.m.
ABC – Vice Presidential debate: 4.0/ 6 (#2)
CBS – Vice Presidential debate: 3.8/ 6 (#3)
NBC – Vice Presidential debate: 4.7/ 7 (#1)

10:30 p.m.
ABC – Vice Presidential debate: 3.6/ 6 (#2)
CBS – Vice Presidential debate: 3.4/ 6 (#3)
NBC – Vice Presidential debate: 4.0/ 7 (#1)

Source: Nielsen Media Research