With thousands of different blogs out in the wild, you have to choose a differentiating factor in order to stand out from the crowd. Even though many webmasters take advantage of the worn-out techniques, there are still some hidden secrets that you can use to your advantage. A reputable web design agency can help you generate more traffic, leads and sales.
1. Choose a Blogging Platform
Instead of going through a tedious process of creating a blog manually, websites such as WordPress can give you a foundation to build on in a matter of seconds. Alongside the built-in functionality, WordPress offers a lot of customizability through themes and plugins that can be integrated through one-click install features. High tech implementations help WordPress sites rank higher in Google’s search results while their nature allows for automatic SEO optimization.
Furthermore, WordPress sites scale well – even if your popularity skyrockets from a couple of hundred visitors to a couple of thousand, the servers are more than ready to withstand it.
Creating a WordPress website is fairly straightforward, even for novice users:
- Register an account.
- Set up a domain name.
- Install WordPress.
- Select and customize a wanted theme.
- Add content and share it through social media.
2. Select Free/Paid Themes
An attractive design halves the amount of effort that you have to put in. Depending on how much money you’re willing to spend, WordPress offers both free and paid high-quality themes for your website. While the platform does offer specific customization features, this process can take from a couple of months to a year. Although many people steer towards the free ones, a premium theme shows that you’re serious about your work and that you’re ready to invest in your hobby.
3. Edit Images With Aviary/Photoshop
The saying “A picture is worth a thousand words” has proven true many times in the past. However, if you want to take full advantage of it, you’ll have to put in some effort. A robust image editing software can help you get your point across without being overly bulky or obtrusive. Tools such as Aviary or Photoshop come with a plethora of features that can make your image unique and one of a kind even if your website is focused on a popular niche.
4. Create Designs Through Canva
Canva is a web-based design platform suitable for both beginners and professionals. Depending on the user’s skill level, Canva offers either pre-made templates or blank canvases on which custom logos can be made. The typography and filter features can help in creating a completely new website layout without spending a dime. Canva has built-in support for both mobile and desktop platforms depending on the selected version – still, even the free version designs can be resized afterwards to fit any device.
5. Generate Diagrams Through Google Drawings
Instead of wasting words, a visual representation can be more than enough in most of the cases. Google Drawings minimizes the learning curve through images, text, shapes and diagrams. It supports the categorization of certain terms by grouping them into corresponding categories, which can give you an insight into the audience’s preferences.
6. Create Visual Representations With Piktochart
If you’re dealing with a lot of statistical data, Piktochart is just the tool for you. From infographics and presentations to pre-made templates, this utility can visualize the information for you and present it in a graphical, easily readable format. The tool also provides support for custom images, digital prints and raster graphics. Overall, it’s a simplified way to reach larger traffic and simplify a complex theme into an easily understandable format.
7. Overcome Your Competitors with Spokeo
In order to be better than the competing websites, you have to find out what gives them the upper hand. Most of the fans show their support on social media platforms, where they include all the juicy details that make their favorite website what it is. In order to overcome these expectations, you have to find out what you’re up against.
Spokeo is a reverse phone lookup tool that reads the exact phone number of a wanted person in order to uncover most of the individual’s personal information. The tool runs the queries against adjoined databases which contain over 12 billion organized records in order to find the exact match. After you’re satisfied with the results, build on their designs and add any wanted features of the previous users.
Maguire Haigh is a content marketing manager for Spokeo. He is an expert in the business sphere. He prefers writing articles on marketing, social media presence, travel and startup topics. Maguire has great experience in travelling and deep knowledge of 5 foreign languages.