Positive Sampling for ‘Star Trek: Discovery’ on CBS

SUNDAY 9/17/17

What follows are the metered market household results by half-hour for Sunday, September 24, 2017:

Household Rating/Share
NBC: 9.0/14, CBS: 8.3/14, ABC: 2.7/ 5, Fox: 2.0/ 3

-Percent Change From the Comparable Year-Ago Week:
ABC: + 4, Fox: no change, CBS: – 6, NBC: -10

Ratings Breakdown:
Note: Since the NFL football primetime overrun ended at a reported 7:48 p.m. ET, all individual program results on CBS are approximate. That said, the Eye net accomplished what it was hoping and got “Star Trek: Discovery” sampled. Airing out of the 50th season-premiere of “60 Minutes” (#1: 10.6 rating/18 share from 7:48-8:48 p.m. ET and now featuring Oprah Winfrey), this latest addition in the “Star Trek” franchise opened with a 6.7/11 in the household overnights from 8:48-9:48 p.m. ET.

Comparably, this was not enough to come even close to the Oakland Raiders/Washington Redskins match-up on NBC’s “Sunday Night Football,” which averaged an estimated 11.5/20 in the household overnights from 8:30-11:15 p.m. ET. But “Star Trek: Discovery” was on the overnight map and it led upcoming home CBS All Access to a new record for subscriber sign-ups in a single day (beating the previous record held by the 2017 “Grammy Awards”). Let’s now see what the demographics look like.

In the specials department was Fox with “Who Shot Biggie & Tupac” at a modest 2.2/ 3 from 8-10 p.m. And concluding for the season was 9-11 p.m. ABC game shows “Steve Harvey’s Funderdome” (#3t: 2.4/ 4) and “The $100,000 Pyramid” (#3: 2.5/ 5).

What follows are the household overnight results for Sunday, September 24:

7:00 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.8/ 5 (#3)
CBS – NFL Football: 14.6/27 #1)
NBC – Football Night in America, part 1: 1.8/ 3 (#3t)
Fox – “The Simpsons” (R): 1.8/ 3 (#3t)

7:30 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.9/ 5 (#3)
CBS – NFL Football: 15.7/28 (#1) – “60 Minutes” (season premiere): 10.6/18 (#1)
NBC – Football Night in America, part 2: 3.6/ 6 (#2)
Fox – “The Simpsons” (R): 1.4/ 2 (#4)

8:00 p.m.
ABC – “Celebrity Family Feud”: 3.2/ 5 (#3)
CBS – “60 Minutes” (season premiere): 10.5/17 (#1)
NBC – Football Night in America, part 3: 7.7/13 (#2)
Fox – “Who Shot Biggie & Tupac?”: 1.8/ 3 (#4)

8:30 p.m.
ABC – “Celebrity Family Feud” (R): 3.4/ 5 (#3)
CBS – “60 Minutes” (season premiere): 9.7/16 (#1) – “Star Trek: Discovery” (series premiere): 7.9/12 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 11.3/19 (#1)
Fox – “Who Shot Biggie & Tupac?”: 2.2/ 3 (#4)

9:00 p.m.`
ABC – “Steve Harvey’s Funderdome” (season finale): 2.4/ 4 (#3)
CBS – “Star Trek Discovery” (series premiere): 6.4/10 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 12.5/20 (#1)
Fox – “Who Shot Biggie & Tupac?”: 2.3/ 4 (#4)

9:30 p.m.
ABC – “Steve Harvey’s Funderdome” (season finale): 2.3/ 4 (#4)
CBS – “Star Trek Discovery” (series premiere): 6.2/10 (#2) – “NCIS: Los Angeles” (R): 5.7/ 9 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 12.2/20 (#1)
Fox – “Who Shot Biggie & Tupac?”: 2.4/ 4 (#4)

10:00 p.m.
ABC – “The $100,000 Pyramid” (season finale): 2.4/ 4 (#3)
CBS – “NCIS: Los Angeles” (R): 3.4/ 6 (#2)
NBC – Sunday Night Football: Oakland Raiders at Washington Redskins: 11.6/20 (#1)

10:30 p.m.
ABC – “The $100,000 Pyramid” (season finale): 2.5/ 5 (#3)
CBS – “NCIS: Los Angeles” (R): 3.3/ 6 (#2) – “Madam Secretary” (R): 3.1/ 6 (#2)
NBC – Sunday Night Football: Green Bay Packers at Atlanta Falcons: 11.3/20 (#1)

Source: Nielsen Media Research