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Sunday Final Nationals: ‘Star Trek: Discovery’ Sampled by 9.5 Million Viewers on CBS

Project Total Audience is Expected to Be Over 15 Million Viewers

NBC led the final night of the 2016-17 season with the Oakland Raiders at the Washington Redskins on “Sunday Night Football”.

With the late afternoon window of NFL coverage, featuring Cincinnati Bengals at Green Bay Packers to most of the country, airing 44 minutes into prime time, CBS was a close runner-up to NBC on Sunday.

The broadcast premiere/preview of the long-awaited “Star Trek: Discovery” was sampled by 9.49 million viewers, based on the Live + Same Day data from Nielsen from 8:48-9:53 p.m. ET. CBS Research projects the latest series in the “Star Trek” franchise to increase to more than 15 million viewers with 7-day delayed viewing, and an additional 5 to 10 percent with live +35 day viewing.

Future episodes will air exclusively on CBS All Access, which rose to its highest subscriber sign up day, week and month ever as a result of “Star Trek: Discovery.”

In total viewers, it outdrew the debut telecast of Fox’s hourlong space program “The Orville” from Sep. 10 (9.49 million vs. 8.56 million).

For mobile users, you may scroll this table horizontally.



































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Sunday, September 24, 2017
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 2.7/5 4349 0.4/2 0.8/3 1.1/3
7:00 America’s Funniest Home Videos (r) 254 92 2.6/5 4491 0.4/2 0.7/3 1.0/3
8:00 Celebrity Family Feud 253 92 3.2/6 5230 0.6/3 1.1/4 1.4/4
9:00 Steve Harvey’s Funderdome 226 90 2.4/4 3890 0.4/2 0.8/3 1.1/3
10:00 The $100,000 Pyramid 231 90 2.5/5 3785 0.4/2 0.6/3 0.9/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 7.7/14 12795 2.2/12 3.0/12 3.8/13
4:27 NFL Football Cincinnati @ Green Bay or Kansas City @ L.A. Chargers 256 92 12.2/25 21271 5.3/29 6.6/29 7.9/29
7:44 NFL Football Post-Gun 11.8/22 21061 5.1/26 6.2/25 7.3/24
7:48 60 Minutes (p) 255 92 8.9/16 14825 1.9/9 2.7/10 3.7/11
8:48 Star Trek: Discovery (s) 254 92 5.6/10 9486 1.0/5 1.9/6 2.7/8
9:53 NCIS: Los Angeles (rs) 255 92 3.3/6 5293 0.4/2 0.8/3 1.1/4
10:50 Madam Secretary (rs) (thru 11:48) 254 92 2.5/6 3725 0.3/2 0.5/2 0.7/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 8.6/16 13408 4.3/21 5.4/20 6.1/19
7:00 Football Night in America 217 91 1.6/3 2479 0.2/1 0.4/2 0.6/2
7:30 Football Night in America 242 92 3.0/6 4831 1.0/5 1.5/6 1.8/6
7:59 Football Night in America 242 92 6.1/11 10618 2.9/14 3.8/15 4.4/14
8:21 Sunday Night Pre-Kick 7.9/14 13775 3.8/19 4.9/18 5.6/17
8:31 Sunday Night Football Oakland @ Washington (thru 11:13) 243 92 10.1/18 17478 5.1/24 6.3/23 7.1/22
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-10 Network Average 1.5/2 2317 0.6/3 0.9/3 1.1/3
4:25 NFL Post-Gun (s) (thru 4:30) 7.2/16 12169 3.2/18 3.9/18 4.7/18
5:00 MLS Soccer L.A. Galaxy @ Sporting Kansas City (thru 7:01) 0.9/2 1352 0.3/2 0.4/2 0.5/2
7:00 The Simpsons (rs) 237 78 0.7/1 1018 0.3/1 0.4/1 0.5/2
7:38 The Simpsons (rs) 254 92 1.1/2 1771 0.5/3 0.7/3 0.9/3
8:00 Who Shot Biggie & Tupac? (s) 257 92 1.8/3 2828 0.7/3 1.1/4 1.4/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.9/2 1538 0.4/2 0.5/2
7:00 Aquí y Ahora 0.8/1 1396 0.3/2 0.4/1
8:00 Mira Quien Baila 1.0/2 1784 0.4/2 0.6/2
10:00 El Chapo (thru 11:01 p.m.) 0.6/1 1184 0.4/2 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.3/1 575 0.2/1
7:00 El Chapo (s) 0.3/0 485 0.2/1
8:02 Rosario Tijeras (s) 0.4/1 688 0.3/1
10:00 El Chapo (s) (thru 11:01 p.m.) 0.2/0 443 0.2/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
7-11 Network Average 0.5/1 870 0.2/1 0.2/1
7:00 Todos Unidos (s) 0.5/1 870 0.2/1 0.2/1

Sub-Demo Breakdowns – Sunday 9/24/17

Celebrity Family Feud” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 1.2/4
Men 18-49: 0.9/3

Steve Harvey’s Funderdome” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

The $100,000 Pyramid” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

NFL Football: Cincinnati Bengals @ Green Bay Packers or Kansas City Chiefs @ Los Angeles Chargers” (CBS)
Women 18-34: 3.9/22
Men 18-34: 6.7/36
Women 18-49: 4.7/21
Men 18-49: 8.6/36

NFL Post-Gun” (CBS, 7:44-7:48)
Women 18-34: 3.9/20
Men 18-34: 6.4/32
Women 18-49: 4.6/19
Men 18-49: 7.8/30

60 Minutes” (CBS)
Women 18-34: 1.6/7
Men 18-34: 2.2/11
Women 18-49: 2.3/9
Men 18-49: 3.1/11

Star Trek: Discovery” (CBS)
Women 18-34: 1.0/4
Men 18-34: 1.0/5
Women 18-49: 1.6/6
Men 18-49: 2.1/7

Football Night in America” (NBC, 7:00)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.4/2
Men 18-49: 0.5/2

Football Night in America” (NBC, 7:30)
Women 18-34: 0.7/4
Men 18-34: 1.3/7
Women 18-49: 1.0/4
Men 18-49: 2.0/8

Football Night in America” (NBC, 7:59)
Women 18-34: 1.9/9
Men 18-34: 3.8/20
Women 18-49: 2.6/10
Men 18-49: 5.1/20

Sunday Night Pre Kick” (NBC)
Women 18-34: 2.4/12
Men 18-34: 5.1/26
Women 18-49: 3.2/12
Men 18-49: 6.5/25

Sunday Night Football: Oakland Raiders @ Washington Redskins” (NBC)
Women 18-34: 3.5/16
Men 18-34: 6.7/32
Women 18-49: 4.3/16
Men 18-49: 8.4/30

NFL Post-Gun” (Fox)
Women 18-34: 2.2/13
Men 18-34: 4.1/22
Women 18-49: 2.8/13
Men 18-49: 5.1/21

MLS Soccer: L.A. Galaxy @ Sporting Kansas City” (Fox)
Women 18-34: 0.2/1
Men 18-34: 0.4/2
Women 18-49: 0.3/1
Men 18-49: 0.6/2

Who Shot Biggie and Tupac?” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.7/3
Women 18-49: 1.2/4
Men 18-49: 1.1/4

The Deuce” (HBO)
0.66 household rating
0.991 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.17
Men 18-34: 0.21
Women 18-49: 0.26
Men 18-49: 0.35

Ballers” (HBO)
0.65 household rating
0.988 million viewers
0.40 adults 18-49 rating
Women 18-34: 0.17
Men 18-34: 0.23
Women 18-49: 0.31
Men 18-49: 0.49

Vice Principals” (HBO)
0.45 household rating
0.670 million viewers
0.26 adults 18-49 rating
Women 18-34: 0.10
Men 18-34: 0.22
Women 18-49: 0.21
Men 18-49: 0.31

Outlander” (Starz)
0.94 household rating
1.054 million viewers
0.24 adults 18-49 rating
Women 18-34: 0.22
Men 18-34: 0.00
Women 18-49: 0.46
Men 18-49: 0.01

Fear The Walking Dead” (AMC)
1.25 household rating
2.078 million viewers
0.75 adults 18-49 rating
Women 18-34: 0.40
Men 18-34: 0.42
Women 18-49: 0.74
Men 18-49: 0.76

Talking Dead” (AMC)
0.50 household rating
0.841 million viewers
0.28 adults 18-49 rating
Women 18-34: 0.17
Men 18-34: 0.17
Women 18-49: 0.29
Men 18-49: 0.26

The Last Ship” (TNT)
0.95 household rating
1.128 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.22
Men 18-34: 0.23
Women 18-49: 0.31
Men 18-49: 0.31

Teen Wolf” (MTV)
0.38 household rating
0.676 million viewers
0.37 adults 18-49 rating
Women 18-34: 0.45
Men 18-34: 0.59
Women 18-49: 0.32
Men 18-49: 0.41

Live+3 Days Ratings – Sunday 9/24/17

VWRS = Viewers, in thousands; LBL = Telecast label designations, such as O (original), P (premiere), R (repeat), S (special), B (breakout, e.g. different start time or interrupted coverage), G (gapped)
Net Program LBL A1849
L+SD
A1849
L+3
L+3
Gain
VWRS
L+SD
VWRS
L+3
L+3
Gain
ABC AMER FUNN HOME VIDEOS R 0.72 0.77 6% 4491 4607 3%
ABC CELEBRITY FAMILY FEUD O 1.06 1.16 9% 5231 5650 8%
ABC STEVE HARVEY’S FUNDERDOME F 0.78 0.81 4% 3890 4054 4%
ABC $100,000 PYRAMID, THE F 0.65 0.72 10% 3785 4158 10%
CBS CBS NFL NATL POST GUN DCP 6.21 6.21 0% 21069 21089 0%
CBS 60 MINUTES P 2.73 2.80 3% 14830 15240 3%
CBS STAR TREK: DISCOVERY-SP S 1.89 2.15 14% 9493 10626 12%
CBS NCIS: LOS ANGELES-SPCL RS 0.76 0.80 4% 5295 5563 5%
CBS MADAM SECRETARY – SPECIAL RS 0.50 0.53 7% 3726 4005 7%
NBC FOOTBALL NT AMERICA PT 2 O 1.54 1.54 0% 4832 4834 0%
NBC FOOTBALL NT AMERICA PT 3 O 3.80 3.80 0% 10620 10624 0%
NBC SUNDAY NIGHT NFL PRE-KICK O 4.87 4.88 0% 13778 13818 0%
NBC NBC SUNDAY NIGHT FOOTBALL O 6.32 6.34 0% 17482 17557 0%
FOX FOX NFL SUNDAY-PST GN-NAT C 3.91 3.92 0% 12171 12194 0%
FOX WHO SHOT BIGGIE & TUPAC S 1.14 1.28 12% 2829 3102 10%
FOX THE SIMPSONS-SP 9/24 7P RS 0.50 0.51 2% 1294 1334 3%

Cable Rankings – Sunday 9/24/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Sunday, September 24:

* Vwrs = Viewers in thousands; V-No = Prime time rank in viewers; D-No = Prime time rank in demo (adults 18-49)
V-No* D-No* Program Net Start Dur Vwrs* A1849
47 71 TEEN TITANS TOON 7:00 PM 30 878 0.18
60 49 TEEN TITANS TOON 7:30 PM 30 724 0.22
74 28 KING OF THE HILL ADSM 8:00 PM 30 599 0.27
59 18 KING OF THE HILL ADSM 8:30 PM 30 728 0.35
46 11 BOB’S BURGERS ADSM 9:00 PM 30 907 0.44
25 5 AMERICAN DAD ADSM 9:30 PM 30 1119 0.54
15 3 FAMILY GUY ADSM 10:00 PM 30 1290 0.65
6 1 FAMILY GUY ADSM 10:30 PM 30 1504 0.79
61 41 AMC MOVIE: TWISTER AMC 6:00 PM 119 719 0.23
84 82 FEAR THE WALKING DEAD AMC 7:59 PM 61 555 0.16
1 2 FEAR THE WALKING DEAD AMC 9:00 PM 60 2078 0.75
51 26 TALKING DEAD: FEAR AMC 10:00 PM 60 841 0.28
24 12 SHAHS OF SUNSET BRAVO 8:00 PM 75 1123 0.42
82 71 SHAHS OF SUNSET BRAVO 9:15 PM 60 573 0.18
94 82 COMEDY CENTRAL MOVIE: WE’RE THE MILLERS CMDY 5:15 PM 165 421 0.16
89 58 COMEDY CENTRAL MOVIE: THE HANGOVER PART 3 CMDY 8:00 PM 140 468 0.20
91 49 COMEDY CENTRAL MOVIE: WE’RE THE MILLERS CMDY 10:20 PM 160 452 0.22
52 77 CNN NEWSROOM CNN 7:00 PM 60 840 0.17
44 58 CNN SPECIAL REPORT: SECRET STATE: INSIDE NORTH KOREA CNN 8:00 PM 60 941 0.20
73 77 CNN SPECIAL REPORT: SECRET STATE: INSIDE NORTH KOREA CNN 10:30 PM 60 608 0.17
48 90 ALASKA: THE LAST FRONTIER DISC 8:00 PM 60 855 0.15
22 54 ALASKA: THE LAST FRONTIER DISC 9:00 PM 63 1197 0.21
66 90 SUPER HURRICANES: INSIDE DISC 10:03 PM 61 675 0.15
75 71 SNOW WHITE AND SEVEN DWARFS DISJR 8:00 PM 90 594 0.18
12 16 TOY STORY 2 DSNY 6:20 PM 100 1388 0.37
26 25 HOTEL TRANSYLVANIA DSNY 8:00 PM 30 1109 0.29
48 64 TANGLED: THE SERIES DSNY 8:30 PM 30 855 0.19
54 82 RAVEN’S HOME DSNY 9:00 PM 30 832 0.16
45 77 STUCK IN THE MIDDLE DSNY 9:30 PM 30 923 0.17
96 64 KEEPING UP WITH THE KARDASHIANS E! 8:00 PM 60 392 0.19
17 4 KEEPING UP WITH THE KARDASHIANS-SP E! 9:00 PM 90 1258 0.61
90 64 KEEPING UP WITH THE KARDASHIANS-SP E! 10:30 PM 90 461 0.19
64 54 GUY’S GROCERY GAMES FOOD 7:00 PM 60 684 0.21
43 28 GUY’S GROCERY GAMES FOOD 8:00 PM 60 953 0.27
28 19 GREAT FOOD TRUCK RACE 8 FOOD 9:00 PM 60 1101 0.32
80 77 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 60 576 0.17
27 82 FOX REPORT SUNDAY FOXNC 7:00 PM 60 1104 0.16
31 90 OBJECTIFIED: HULK HOGAN FOXNC 8:00 PM 60 1080 0.15
63 21 SUNDAY MOVIE: HARRY POTTER AND THE DEATHLY HALLOWS PART I FRFM 5:30 PM 210 685 0.31
76 35 SUNDAY MOVIE: HARRY POTTER AND THE DEATHLY HALLOWS PART II FRFM 9:00 PM 180 591 0.24
79 58 FX MOVIE MOVIE: SPY FX 5:30 PM 150 585 0.20
18 10 FX MOVIE PRIME: KINGSMAN: THE SECRET SERVICE FX 8:00 PM 180 1220 0.45
97 71 THE SIMPSONS FXX 6:31 PM 31 355 0.18
2 32 HALLMARK ORIGINAL MOVIE: FALLING FOR VERMONT HALL 7:00 PM 120 1899 0.25
3 41 CHESAPEAKE SHORES HALL 9:00 PM 60 1856 0.23
83 54 ASSASSINS CREED HBO 7:00 PM 116 563 0.21
40 21 THE DEUCE HBO 9:01 PM 59 991 0.31
41 14 BALLERS HBO 10:01 PM 32 988 0.40
68 30 VICE PRINCIPALS HBO 10:34 PM 30 670 0.26
29 41 PROPERTY BROTHERS HGTV 7:00 PM 60 1099 0.23
16 41 BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 30 1265 0.23
13 54 BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 30 1331 0.21
7 49 ISLAND LIFE HGTV 9:00 PM 30 1496 0.22
5 35 ISLAND LIFE HGTV 9:30 PM 30 1604 0.24
10 32 MEXICO LIFE HGTV 10:00 PM 30 1451 0.25
14 49 MEXICO LIFE HGTV 10:30 PM 30 1314 0.22
32 64 AMERICAN PICKERS HIST 8:00 PM 60 1056 0.19
37 71 AMERICAN PICKERS HIST 9:00 PM 63 1033 0.18
39 82 AMERICAN PICKERS HIST 10:03 PM 60 1007 0.16
50 82 UNMASKING A SERIAL KILLER ID 7:00 PM 60 849 0.16
55 90 DEADLINE: CRIME WITH TAMRON HALL ID 8:00 PM 60 825 0.15
20 49 48 HOURS ON ID: LEFT FOR DEAD ID 9:00 PM 60 1218 0.22
19 32 DEADLINE: CRIME WITH TAMRON HALL ID 10:00 PM 60 1219 0.25
71 77 MOVIE- ACQUIRED RPT: WRONG NEIGHBOR LIF 8:00 PM 122 632 0.17
98 58 CATFISH: THE TV SHOW SSN6B MTV 7:00 PM 60 340 0.20
65 16 TEEN WOLF SSN 6B MTV 8:00 PM 71 676 0.37
38 64 GAME SHAKERS NICK 8:00 PM 30 1025 0.19
53 82 DUDE PERFECT SHOW NICK 8:30 PM 30 838 0.16
78 58 FULL HOUSE NAN 9:30 PM 30 589 0.20
81 41 FULL HOUSE NAN 10:00 PM 30 575 0.23
76 41 FULL HOUSE NAN 10:30 PM 30 591 0.23
70 90 PEPPA PIG NKJR 8:30 PM 30 638 0.15
69 90 PAW PATROL NKJR 10:00 PM 24 648 0.15
67 90 RAY DONOVAN S5 SHO 8:00 PM 52 672 0.15
95 90 FRIENDS SPIKE 7:00 PM 30 398 0.15
33 35 OUTLANDER 3 STARZ 8:01 PM 58 1054 0.24
55 82 OUTLANDER 3 STARZ 9:00 PM 58 825 0.16
62 35 THE BIG BANG THEORY TBS 9:00 PM 30 699 0.24
21 12 THE BIG BANG THEORY TBS 9:30 PM 30 1204 0.42
9 7 THE BIG BANG THEORY TBS 10:00 PM 30 1453 0.51
11 7 THE BIG BANG THEORY TBS 10:30 PM 30 1430 0.51
72 41 TOURNAMENT: LAVER CUP – DAY 3 (0.02 HH, 0.12 A18-34) TENNIS 7:00 PM 75 628 0.23
30 15 90 DAY FIANCE BT90D: MORE TLC 7:00 PM 60 1087 0.38
4 5 90 DAY FIANCE: BEFORE 90 TLC 8:00 PM 63 1679 0.54
8 9 90 DAY FIANCE: WHAT NOW TLC 9:03 PM 60 1456 0.46
58 64 MY GIANT LIFE TLC 10:03 PM 64 751 0.19
88 71 DRAKE & JOSH TNNK 9:00 PM 30 488 0.18
86 90 TNT BIG PICTURE MOVIES: TRANSFORMERS TNT 6:00 PM 180 500 0.15
23 21 THE LAST SHIP TNT 9:00 PM 60 1128 0.31
34 35 THE LAST SHIP TNT 10:00 PM 60 1052 0.24
99 90 FOOD PARADISES TRAV 7:00 PM 60 338 0.15
92 35 IMPRACTICAL JOKERS TRU 7:00 PM 30 449 0.24
99 90 IMPRACTICAL JOKERS TRU 8:30 PM 30 338 0.15
93 64 IMPRACTICAL JOKERS TRU 9:00 PM 60 441 0.19
86 41 IMPRACTICAL JOKERS TRU 10:00 PM 30 500 0.23
85 30 IMPRACTICAL JOKERS TRU 10:30 PM 30 536 0.26
57 58 LAW & ORDER: SVU USA 7:00 PM 60 771 0.20
35 19 LAW & ORDER: SVU USA 8:00 PM 60 1049 0.32
36 24 LAW & ORDER: SVU USA 9:00 PM 60 1037 0.30
42 26 LAW & ORDER: SVU USA 10:00 PM 60 974 0.28

Source: Live+Same Day data, Nielsen Media Research

7 Comments

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  1. We’ll see if people stick with CBS All Access once the first part is done airing in November. There’s really not a ton on that service.

  2. Quite the meager take. Then again Enterprise and the two awful J.J. Abrams movies have pretty much killed that franchise creatively…

    • Jesus I have no idea what type of numbers you were expecting. 17 years ago Enterprise with a two hour premiere managed 13 million viewers. 24 years ago Voyager’s two hour premiere hit 21 million viewers (of course that includes both UPN and Syndicated numbers where UPN didn’t air). DS9 premiered at the height of TNG’s popularity but we don’t have viewer numbers just households, and that was of course 26 years ago. TNG opened 30 years ago with 15.8 household (DS9 ranked higher). Then of course 51 – 49 years ago Trek typically scored right around 17 million viewers.

      And those numbers are of course for Discovery just part of the audience (though of course the largest part). Not talking DVR viewing past the 24 hour mark or anything. The average subscriber base was 2.6 million last quarter. The month of September featured more sign ups then any other month, the week of the show featured the most for a week, and then the day of set a single day record. Since the average for last quarter was 2.6, I think it’s easily possible that CBS All Access should have had comfortably higher then 3 million subs at the time this started. These are of course Household subscriptions not just individual viewers.

      Now they both started on the East Coast at the same time. But people who payed for no commercials got to see the 2nd episode much quicker, those who had the limited commercial plan would still get finished watching the episode faster then off of CBS on the East Coast. And those on the Pacific Coast (like myself) was able to watch both episodes by the time CBS broadcast finished the the first hour.

      I would be very surprised if the first episode actually didn’t have very close to 13 million viewers for their first episode between the live same day broadcast and the live same day subscribers.

      Considering that the bulk of TOS viewers from the 1960’s should be diseased with average death rates of that time. Heck the average age of a TNG viewer was 35, that means the average viewer from that should be 65. The average, meaning another significant chunk of the audience is will likely dead.

  3. I hope maybe Doug Pucci will see this …. the weekly request for the 8 am showing of Ninja Steel on Nick. Thanks!