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Hong Kong based e-commerce company QNET, like many others, has faced challenges adapting to the circumstances of the COVID-19 pandemic. Rather than canceling their bi-annual V-Convention, the direct-selling giant embraced the opportunity to ‘combat the pandemic’ by converting the event into a virtual format. QNET called the updated event “V-Convention Connect”, and utilized the hashtag #VCC2020. The convention turned out to surpass expectations, with record breaking attendance.
Originally set to be held in Penang, an island in Malaysia, the V-Convention usually welcomes between 15 to 20 thousand attendees from nations all over the region. This year, the event drew in 200 thousand participants from more than 50 countries.
QNET’s Chief Executive Officer, Ms. Malou Caluza, spoke on how the virtual format made the event even more accessible to attendees otherwise restricted by travel limitations.
“We are so excited to successfully provide this unprecedented access to our worldwide attendees from the comfort of their homes. The event was hosted on our own streaming platform called vtube which also provided simultaneous translations in 13 different languages. Our convention has always been a place for our global community to come together under one roof and learn more about the company, our products, and our business and to be inspired by the people they meet,” Ms. Caluza stated.
She continued, “While it was a challenge to replicate the energy of the physical event, we designed this three-day convention to motivate and educate our distributors and give them a rich digital experience they will not forget. I am thrilled to say that we managed to reach a much wider audience than ever before at a V-Convention! We are grateful to our network of distributors who have displayed exceptional resilience through this pandemic and have adapted so quickly to the new normal.”
Since 1998, QNET has flourished into a multi-national powerhouse. A member of Direct Selling Associations, the Health Supplements Industry Association of Singapore, and the Hong Kong Health Food Association, they have served as a leader in these industries.
QNET’s business model is designed to enable millions of people to achieve both wellness and financial success. Through combining e-commerce and healthy lifestyle products, the company has empowered entrepreneurs in over 100 countries worldwide. Aside from these entrepreneurs, QNET has branch offices, agency partnerships and subsidiaries in more than 25 countries across the globe.
Top performers within the company were recognized for their achievements, and success stories were highlighted to inspire others to persevere through this unprecedented time. The convention also provided participants with training programs, presented business updates, and unveiled two brand-new product lines.
One of these launches is Kinnari, a premium handcrafted jewelry line designed exclusively for customers based in India. The jewelry uses a new patented technology called ‘Carbonlokd’ that implements a unique floating gem setting technology.
Also premiered was a skincare line from the Physio Radiance brand, offering new products that are centered on the healthy-ageing process. Another product launch came from the brand Belite, featuring various supplements geared towards healthy weight management.
Outside of QNET’s new skincare and supplement lines, a different kind of product was announced. In partnership with the Manchester City Football Club, a limited-edition wrist watch was created to commemorate the success of their relationship. QNET has proudly been the Official Direct Selling Partner of the Manchester City Football Club since 2014. The luxury timepiece flaunts the team’s iconic logo and signature color of obsidian blue. Affectionately named ‘1894’, the Swiss masterpiece pays tribute to the year the football club was established.
Often called “A Performance-Driven Partnership,” the relationship between the two organizations has been widely celebrated for it’s contributions to athletic youth engagement. Together they have impacted youth communities, by providing educational opportunities to low-income football fans from diverse countries. In an effort to integrate athletic abilities with life skills, they created the City Football Language school. This program invited 20 underprivileged kids to a two-week long camp at Manchester City’s Etihad Campus in the United Kingdom. The campers participated in workshops to improve both their football skills and fluency in the English language. They also were given a behind-the-scenes look into the campus, which is widely recognized as one of the most advanced football facilities in the world. The QNETCity partnership was recently commended with a Bronze Stevie® Award for Innovation in Sponsorships at the 2020 Asia-Pacific ceremony.
QNET’s sports sponsorships do not end with the Manchester City Football Club. In addition, they serve as the Direct Selling Partner of the Confederation of African Football, and other Total CAF events. They are also a major sponsor for the PJ City Football Club, an emerging team in Malaysia’s Super League.
This year’s convention was set to coincide with QNET’s 22nd Anniversary, which occurred on September 8th. But the anticipated ceremony was not hindered by the safety-measures implemented due to the current circumstances. Instead, the convention was concluded with a ‘virtual birthday party’, closing out the three-day event with a celebratory energy.
