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How to rebuild a fading TV network


From Campaign US: Network television is a cyclical business. Any network – or program – can be up one year and down the next. When a network falls from grace, the rise back to the top can be arduous. Just ask ABC, which season to-date now ranks fourth in the key demographics of adults 18 to 49, adults 25 to 54 and adults 18 to 34. Or look at Fox, which took a tumble once “American Idol” began to fade.

But there is hope.

Once in that same boat, NBC managed to find the path back, and is now well positioned for the future. Excluding seasons in which the network aired the Super Bowl or the Olympics, NBC is having its largest audience in nine years at 8.54 million viewers this season, according to Nielsen. For more at Campaign US, click here