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Rio Olympics 2016 Underwhelm on First Saturday

19.47 Million Viewers for Primetime Portion on NBC

What follows are the fast affiliate results for Saturday, August 6 broken out by network and by each half-hour:

-Total Viewers:
NBC: 19.47 million, CBS: 2.02, ABC: 1.67, Fox: 581,000

-Adults 18-49:
NBC: 5.5 rating/23 share, ABC and CBS: 0.3/ 1 each, Fox: 0.1/ 1

———-

8:00 p.m.
ABC – Last Man Standing (R)
Viewers: 1.59 million (#3), A18-49: 0.2/ 1 (#2t)

CBS – Rush Hour
Viewers: 1.67 million (#2), A18-49: 0.2/ 1 (#2t)

NBC – Rio Olympics 2016: Men’s Gymnastics
Viewers: 14.45 million (#1), A18-49: 3.6/17 (#1)

Fox – Wayward Pines (R)
Viewers: 663,000 (#4), A18-49: 0.2/ 1 (#2t)

———-

8:30 p.m.

ABC – Dr. Ken (R)
Viewers: 1.28 million (#3), A18-49: 0.2/ 1 (#2t)

CBS – Rush Hour
Viewers: 1.72 million (#2), A18-49: 0.2/ 1 (#2t)

NBC – Rio Olympics 2016: Men’s Gymnastics
Viewers: 17.46 million (#1), A18-49: 4.6/21 (#1)

Fox – Wayward Pines (R)
Viewers: 545,000 (#4), A18-49: 0.1/ 1 (#4)

———-

9:00 p.m.

ABC – 20/20: In An Instant (R)
Viewers: 1.70 million (#2), A18-49: 0.3/ 1 (#2t)

CBS – Criminal Minds: Beyond Borders (R)
Viewers: 1.68 million (#3), A18-49: 0.3/ 1 (#2t)

NBC – Rio Olympics 2016: Swimming
Viewers: 20.63 million (#1), A18-49: 5.7/24 (#1)

Fox – Wayward Pines (R)
Viewers: 543,000 (#4), A18-49: 0.1/ 1 (#4)

———-

9:30 p.m.

ABC – 20/20: In An Instant (R)
Viewers: 1.89 million (#2), A18-49: 0.3/ 1 (#2t)

CBS – Criminal Minds: Beyond Borders (R)
Viewers: 1.77 million (#3), A18-49: 0.3/ 1 (#2t)

NBC – Rio Olympics 2016: Swimming
Viewers: 22.35 million (#1), A18-49: 6.3/26 (#1)

Fox – Wayward Pines (R)
Viewers: 574,000 (#4), A18-49: 0.1/ 0 (#4)

———-

10:00 p.m.

ABC – Boston EMS
Viewers: 1.76 million (#3), A18-49: 0.3/ 1 (#3)

CBS – 48 Hours (R)
Viewers: 2.41 million (#2), A18-49: 0.4/ 1 (#2)

NBC – Rio Olympics 2016: Swimming
Viewers: 21.43 million (#1), A18-49: 6.4/25 (#1)

———

10:30 p.m.

ABC – Boston EMS
Viewers: 1.80 million (#3), A18-49: 0.3/ 1 (#3)

CBS – 48 Hours (R)
Viewers: 2.83 million (#2), A18-49: 0.4/ 2 (#2)

NBC – Rio Olympics 2016: Men’s Gymnastics
Viewers: 20.53 million (#1), A18-49: 6.3/25 (#1)

Source: Nielsen Media Research

8 Comments

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    • It could be with more people streaming since the last Olympics plus there’s direct cable coverage on NBCSN this year as well in those primetime hours. We’ll see tonight what happens though as tonight is the bigger night with all of the stars out and women’s gymnastics on, I expect a bit of a lift.

      • Did NBCSN not share in the London Olympics? I know that they did in the winter games a couple of years ago.

        • They did starting in 2012 but all of NBCSN’s action was shown in daytime or late night hours not in primetime. With them being live this year NBCSN is showing live coverage directly against NBC in primetime this year for the first time ever.

  1. Looks like it will be a different Olympic turnout this year despite the primetime events being live this year. I’m actually surprised a good amount of people watch games based on their locations, shouldn’t they be watching it based on the action that’s going on or the athletes?

    Either way still a solid turnout just like the opening ceremonies from the night before keeping within the pace or scoring higher than the Sydney and Athens numbers in 2000 and 2004 when the TV ratings landscape were a lot higher. So these numbers I expect the rest of the way are going to mirror those ratings during those years. NBC caught a break in 2008 with Beijing and an even bigger break in 2012 with London when those ratings were regularly getting around 30 million.

    There’s still a lot of room for the ratings to go up based on what happens this week as tonight the stars are out in women’s gymnastics and swimming and it’s a Sunday night so I expect the ratings to soar tonight to around 25 million at least. I still think the events being live this year will benefit at least a couple of nights before these games are over as well. So we’ll see what happens tonight here.

    So far since day one on Wednesday I’ve been enjoying the games and the Brazilian crowds as I’ve been glued to my screen changing the channels and watching sports that I normally didn’t pay attention in past editions. The Brazilians have really been into the action and it’s been sometime since I can say that about the summer games, we saw it in Vancouver back in 2010 for the winter but I hope those people who haven’t checked out the games just yet will notice how good these Brazilian crowds are it’s made me want to check out as much as I can.

  2. Those Wayward Pines numbers explain why FOX executives are pondering spending more millions. There’s no price you can put on those sub-1 ratings… 😉