To sign up for our daily email newsletter, CLICK HERE
In the modern, hyperconnected digital age, social media is essential for building a personal brand. Whether you are an entrepreneur, freelancer, or professional, a strong online presence can showcase your expertise, expand your network, and create new opportunities. Samer Mouasher, a seasoned operational risk manager, is a prime example of this.
Who is Samer Muasher?
Samer Muasher graduated from Yarmouk University in Jordan in 1996 and has over 20 years of experience in the banking industry. He currently works as the Head of the Operational Risk and IT Risk department at the Egyptian Arab Land Bank (EALB). By using social media effectively, Samer Muasher has developed a recognizable professional brand. So, how do we know so much about Samer Muasher? Because he has a well-defined online brand that works for him. He uses his social media channels to showcase his industry experience and create new professional opportunities for himself.
Here is what we can learn from him about using social networks for personal branding.
Here are some key takeaways from his strategy.
Define Your Brand
To create a compelling personal brand on social media, you must first define your unique strengths, skills, and values. Communicate these effectively on social networks to showcase who you are and what you stand for.
Choose the Right Platforms
Not all social media platforms are suitable for building a professional profile. Consider the type of content you want to share, your target audience, and your marketing goals when selecting the platforms. Samer Muasher focuses on LinkedIn, Twitter, and Facebook.
If you’re looking to connect with industry peers who share similar interests and to grab the attention of potential employers or clients, this platform is ideal. LinkedIn is also an excellent platform for showcasing your expertise in the industry by crafting and sharing informative content.
In terms of personal branding, Twitter is another powerful social media platform. Utilize it to keep your network informed about the latest industry developments and engage them through meaningful conversations. You can achieve this by posing thought-provoking questions, sharing up-to-date news, or requesting feedback.
Be Consistent in All Channels
Consistency is crucial to building a strong professional profile on social media. By publishing content regularly, you stay on top of your audience’s minds. Create a posting schedule and stick to it, ensuring your posts are informative, engaging, and relevant.
Keep in mind that your posts should be informative, engaging, and relevant. Samer Muasher, for example, shares content that is relevant to professionals in the same field. That includes industry insights, trends, news and tips that might be valuable for his audience.
Transform Your LinkedIn Profile into a Strong Online Resume
Your LinkedIn profile is an opportunity to showcase your skills and experience effectively. By optimizing it strategically, you can turn it into a powerful tool for potential clients or employers. Samer Muasher, for example, shares content relevant to professionals in the same or related industries. That includes industry news, insights, and tips that add value to his audience.
Use a Professional Profile Photo
Your profile picture is the first thing people will see when they visit your profile. A high-quality, professional headshot with a decluttered background can create a positive first impression.
Craft a Compelling Headline
Your headline should be attention-grabbing and relevant. Samer Muasher’s LinkedIn headline is straightforward and concise, summarizing his professional experience and expertise.
Write a Summary that Tells Your Story
Your LinkedIn summary is a chance to showcase your personality and highlight your achievements. Use keywords related to your industry to optimize your profile for search engines.
Highlight Your Experience
Your experience section should showcase your relevant work experience. Use bullet points to emphasize your most significant achievements.
Ask for Recommendations and Endorsements
Recommendations from colleagues, clients, or supervisors can add credibility to your profile. Request recommendations from people you have worked closely with who can attest to your skills and expertise.
Building a strong professional profile on social media takes time and effort, but it pays off in the long run. Samer Muasher’s strategy proves that by defining your brand, choosing the right platforms, being consistent, and engaging, you can create a powerful online presence that helps you achieve your professional goals.