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Saturday Final Nationals: Army-Navy Game on CBS Hits 24-Year High in Viewership

CBS won Saturday night overall with its rebroadcasts of holiday programs — “Rudolph the Red-Nosed Reindeer,” “Frosty the Snowman,” and “Frosty Returns” — and an original edition of “48 Hours.”

Their prime time lineup benefited from the late afternoon event, the annual “Army-Navy” college football game which drew 7.94 million viewers, up 11 percent from its year-ago game (7.129 million from 12/12/15). Army’s 21-17 victory over Navy — Army’s first win over Navy since 2001 — marks the largest audience for an Army-Navy game in 24 years. It was also the final college football telecast with the legendary Verne Lundquist as play-by-play announcer.

Ratings were not positive for the “Heisman Trophy Presentation” on ESPN. At a 1.6 U.S. household rating and 2.64 million viewers, it was the lowest-rated, least-watched Heisman ceremony telecast since 2001. Louisville quarterback Lamar Jackson won the prestigious award; Jackson is the youngest person ever to win the Heisman. The “30 for 30” documentary about the Notre Dame-Miami college football rivalry “Catholics vs. Convicts” (1.3 U.S. household rating, 2.11 million viewers) that followed the Heisman Trophy Presentation fared relatively better, drawing the best post-Heisman “30 for 30” ratings in four years.

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Sub-Demo Breakdowns – Saturday 12/10/16

“Movie: Mary Poppins (1964)” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 0.9/3
Men 18-49: 0.7/3

“Rudolph the Red-Nosed Reindeer” (CBS)
Women 18-34: 0.7/4
Men 18-34: 0.6/3
Women 18-49: 1.4/6
Men 18-49: 1.1/5

“Frosty the Snowman” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.6/6
Men 18-49: 1.2/5

“Frosty Returns” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“48 Hours” (CBS, 10 p.m.)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.6/3

“MLS Cup: Toronto vs. Seattle” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.5/3
Women 18-49: 0.3/1
Men 18-49: 0.7/3

“Cops” (Spike, 8 p.m.)
0.78 household rating
1.254 million viewers
0.36 adults 18-49 rating
Women 18-34: 0.24
Men 18-34: 0.35
Women 18-49: 0.31
Men 18-49: 0.41

“Movie: A Nutcracker Christmas” (Hallmark)
2.44 household rating
3.703 million viewers
0.55 adults 18-49 rating
Women 18-34: 0.47
Men 18-34: 0.16
Women 18-49: 0.78
Men 18-49: 0.31

“Heisman Trophy Presentation” (ESPN, 8:00-9:10 p.m.)
1.59 household rating
2.638 million viewers
0.75 adults 18-49 rating
Women 18-34: 0.43
Men 18-34: 0.81
Women 18-49: 0.49
Men 18-49: 1.02

“30 for 30: Catholics vs. Convicts” (ESPN, 9:10-11:10 p.m.)
1.29 household rating
2.109 million viewers
0.77 adults 18-49 rating
Women 18-34: 0.33
Men 18-34: 0.82
Women 18-49: 0.44
Men 18-49: 1.10

“UFC PPV 206 Prelims” (FS1, 8:00-10:00 p.m.)
0.48 household rating
0.771 million viewers
0.29 adults 18-49 rating
Women 18-34: 0.14
Men 18-34: 0.27
Women 18-49: 0.16
Men 18-49: 0.41

“World Championship Boxing: Parker vs. Ruiz” (HBO, 9:41-10:25 p.m.)
0.33 household rating
0.521 million viewers
0.20 adults 18-49 rating
Women 18-34: 0.09
Men 18-34: 0.13
Women 18-49: 0.15
Men 18-49: 0.25

“World Championship Boxing: Beltran vs. Menard” (HBO, 10:36-10:59 p.m.)
0.41 household rating
0.636 million viewers
0.22 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.17
Women 18-49: 0.19
Men 18-49: 0.26

“College Basketball: Michigan @ UCLA” (ESPN2, 8:04-10:04 p.m.)
0.65 household rating
1.005 million viewers
0.26 adults 18-49 rating
Women 18-34: 0.11
Men 18-34: 0.15
Women 18-49: 0.15
Men 18-49: 0.20

“College Basketball: Colorado @ BYU” (ESPN2, 10:04 p.m.-12:08 a.m.)
0.28 household rating
0.437 million viewers
0.12 adults 18-49 rating
Women 18-34: 0.02
Men 18-34: 0.25
Women 18-49: 0.04
Men 18-49: 0.21

For the entire week of December 5-11, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +4 percent in viewership (0.863 million vs. 0.830 million) and up +8 percent among Adults 18-49 (517,000 vs. 479,000) from one week earlier; the network is also down -14 percent in total viewership (0.863 million vs. 1.008 million) and down -14 percent among Adults 18-49 (517,000 vs. 598,000) from the same week one year ago (December 7-13, 2015). (https://programmingins.wpengine.com/?p=13465)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 King of the Hill (r) 0.47 767 0.26
8:30 King of the Hill (r) 0.49 782 0.29
9:00 The Cleveland Show (r) 0.52 812 0.33
9:30 American Dad (r) 0.63 982 0.39
ProgrammingInsider.com
10:00 Bob’s Burgers (r) 0.78 1164 0.48
10:30 Bob’s Burgers (r) 0.84 1327 0.60
11:00 Family Guy (r) 1547 0.73
11:30 Family Guy (r) 1671 0.76

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Programming Insider TOONAMI – SATURDAY, DECEMBER 10, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1364 0.61 782
12:30a JoJo’s Bizarre Adventure 897 0.40 515
1:00a Mobile Suit Gundam: Iron-Blooded Orphans 859 0.39 494
1:30a Hunter X Hunter 805 0.37 469
ProgrammingInsider.com
2:00a Naruto: Shippuden 727 0.32 405
2:30a One Piece 614 0.27 346
3:00a One Punch Man (r) 583 0.26 330






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a American Dad (r) 594 0.27
4:00a Bob’s Burgers (r) 740 0.34
4:30a Bob’s Burgers (r) 772 0.35
ProgrammingInsider.com
5:00a King of the Hill (r) 753 0.35
5:30a King of the Hill (r) 726 0.34

Source: Live+Same Day data, Nielsen Media Research

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