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Saturday Final Nationals: College Football Returns to Dominate the Night for ABC and ESPN

Saturday night TV audiences increased significantly as they turned out in droves for the start of the 2016 college football season. ABC easily won the night overall with “Saturday Night Football” despite Alabama’s trouncing 52-6 victory over USC. In year-to-year total viewers, USC-Alabama (7.944 million) fell below a mere 0.3 percent from Wisconsin-Alabama (7.967 million on Sep. 5, 2015) but, according to ESPN (Source) for USC-Alabama, there was a 59 percent and 73 percent increase in average minute audience and unique users, respectively, on WatchESPN, over last season’s kickoff week ABC Saturday Night game featuring Alabama vs. Wisconsin.

The day’s top cable telecast was ESPN’s Clemson-Auburn (2.64 household rating, 4.742 million viewers) — a 92 percent increase over the year-ago ESPN prime time game Arizona State-Texas A&M (1.38 household rating, 2.471 million viewers). Leading into Clemson-Auburn was Georgia-North Carolina (1.92 household rating, 3.529 million viewers).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Saturday, September 3, 2016
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.9/10 7892 2.3/13 2.7/12 3.1/11
8:00 Saturday Night Football Pre-Game (s) 3.7/8 6290 1.5/9 1.8/9 2.1/9
8:07 Saturday Night Football USC vs. Alabama (s) (thru 11:44) 248 94 4.6/10 7944 2.1/12 2.5/11 2.9/10
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.0/4 2902 0.2/1 0.5/2 0.7/3
8:00 A Football Life Brett Favre (s) 254 94 1.2/3 1843 0.3/2 0.4/2 0.6/2
9:00 48 Hours (r) 253 94 2.1/4 3122 0.2/1 0.4/2 0.7/2
10:00 48 Hours (r) 254 94 2.5/5 3742 0.2/1 0.6/2 0.9/3
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1563 0.2/1 0.3/1 0.4/1
8:00 America’s Got Talent (r) 242 94 1.5/3 2288 0.2/1 0.4/2 0.5/2
9:00 Aquarius (s) 244 94 0.8/2 1221 0.2/1 0.2/1 0.3/1
10:00 Aquarius (s) 244 94 0.8/2 1179 0.2/1 0.2/1 0.3/1
PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.8/2 1335 0.2/1 0.3/2 0.4/2
8:00 Hotel Hell (r) 252 94 0.7/2 1230 0.2/1 0.3/1 0.4/2
9:00 Hotel Hell (r) 252 94 0.8/2 1439 0.3/1 0.4/2 0.5/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.9/2 1697 0.5/2
7:00 Va Por Ti (s) 0.8/2 1357 0.4/2
9:12 Va Por Ti (s) 1.0/2 1839 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/1 695 0.2/1
7:00 Cine El Siete Machos (1950) 0.3/1 523 0.2/1
9:00 Cine Pelea a Muerte (2012) 0.3/1 637 0.3/1

Sub-Demo Breakdowns – Saturday 9/03/16

Saturday Night Football Pre Game” (ABC)
Women 18-34: 1.3/8
Men 18-34: 1.7/11
Women 18-49: 1.3/7
Men 18-49: 2.3/12

Saturday Night Football: USC vs. Alabama” (ABC)
Women 18-34: 1.6/9
Men 18-34: 2.7/15
Women 18-49: 1.8/8
Men 18-49: 3.2/14

A Football Life: Brett Favre” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2

Aquarius” (NBC, 9pm)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

Aquarius” (NBC, 10pm)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

UFC Fight Night: Maia vs. Condit” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.9/6
Women 18-49: 0.5/2
Men 18-49: 1.0/5

College Football: Georgia @ North Carolina” (ESPN)
Women 18-34: 0.67
Men 18-34: 1.28
Women 18-49: 0.87
Men 18-49: 1.56

College Football: Clemson @ Auburn” (ESPN)
Women 18-34: 0.91
Men 18-34: 2.16
Women 18-49: 1.21
Men 18-49: 2.49

College Football: Arizona @ BYU” (FS1)
Household rating: 0.40
Women 18-34: 0.18
Men 18-34: 0.43
Women 18-49: 0.18
Men 18-49: 0.42

U.S. Open Tennis: Round 3” (ESPN2)
Household rating: 0.55
Women 18-34: 0.09
Men 18-34: 0.10
Women 18-49: 0.11
Men 18-49: 0.14

For the entire week of August 29-September 4, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -3 percent in total viewership (0.969 million vs. 0.998 million) and down -6 percent among Adults 18-49 (559,000 vs. 597,000) from one week earlier; the network is also down -10 percent in total viewership (0.969 million vs. 1.073 million) and down -10 percent among Adults 18-49 (559,000 vs. 623,000) from the same week one year ago (August 31-September 6, 2015). (http://programminginsider.com/?p=10768)








Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 King of the Hill (r) 0.50 753 0.21
8:30 King of the Hill (r) 0.54 855 0.28
9:00 Rick & Morty (r) 0.52 859 0.36
9:30 American Dad (r) 0.61 966 0.40
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.72 1130 0.44
10:30 Family Guy (r) 0.88 1368 0.56
11:00 Family Guy (r) 1559 0.65

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, SEPTEMBER 3, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
11:30 One-Punch Man (r) 1277 0.51 658
12:00a One-Punch Man (r) 1129 0.47 606
12:30a One-Punch Man (r) 1029 0.44 566
1:00a One-Punch Man (r) 962 0.43 553
ProgrammingInsider.com
1:30a One-Punch Man (r) 880 0.40 515
2:00a One-Punch Man (r) 860 0.38 492
2:30a One-Punch Man (r) 740 0.33 419








Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:00a Rick & Morty (r) 630 0.28
3:30a American Dad (r) 627 0.28
4:00a Infomercials (r) 534 0.24
4:15a Off the Air (r) 498 0.22
ProgrammingInsider.com
4:30a The Cleveland Show (r) 532 0.24
5:00a King of the Hill (r) 602 0.28
5:30a King of the Hill (r) 627 0.28

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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